What Is Cognitive Load?

Summary: Follow these 3 tips to reduce cognitive load and help your users: avoid visual clutter, build on existing mental models, and offload tasks.

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What Is Cognitive Load?

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Minimize Cognitive Load to Maximize Usability

The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.

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Maddie Brown is a UX researcher with expertise in democratizing research, qualitative methods, and workshop facilitation. Formerly with Nielsen Norman Group, she has worked as a UX consultant across industries and as an in-house researcher specializing in remote research tools. Maddie empowers teams to adopt user insights and drive impactful solutions through collaboration and human-centered strategies.

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