Articles

Pavel Samsonov

Pavel is a Senior Experience Specialist at Nielsen Norman Group. Drawing on 15 years of experience as a Product Manager and UX Designer at industry-leading companies such as Bloomberg and Amazon, Pavel writes about user research, innovation, and strategic UX design.

Pavel is based in Brooklyn, New York.

Articles and Videos

  • In User Research, Don’t Stop at “Yes” or “No”

    Product stakeholders see user research as a tool to validate already-made decisions. But binary findings that confirm or reject a design provide little value.

  • The Product Triad: Design’s Role

    Effective product teams work across silos to create value. Designers are expected to make products not only desirable, but also viable and feasible.

  • “Powered By AI” Is Not a Value Proposition

    Achieving product-market fit and practicing user-centered design become difficult when AI is presented as a product’s main value.

  • AI Chatbots Discourage Error Checking

    AI hallucinations threaten the usefulness of LLM-generated text in professional environments, but today’s LLMs encourage users to take outputs at face value.