Articles

Feifei Liu

Feifei Liu (刘菲菲) is a International UX Researcher with Nielsen Norman Group, conducting research on a broad range of design issues using quantitative and qualitative research methodologies. Her research interests include culltural differences and UX, UX for children, and e-commerce.

Articles and Videos

  • Designing AI Agents: 4 Lessons from China’s Qwen Agent

    A study of Qwen's AI agent reveals 4 design lessons: support discoverability, reuse familiar patterns, handle personal data carefully, and protect user autonomy.

  • Information Seeking in China: A Different Ecosystem, Familiar Behavior

    Information seeking in China is driven by mobile social-media apps. But how users prompt and engage with genAI mirrors what we've seen in the West.

  • 6 Dimensions for Assessing Usability Data in Analysis

    Analyze usability findings for authenticity, consistency, repetition, spontaneity, appropriateness, and confounding factors to separate surface impressions from real insights.

  • Discoverability of AI Features: Learn from Amazon’s Mistakes

    Even AI features that offer value won’t be used if people don’t notice them. Consider existing mental models and design best practices to increase engagement.

  • Foldable Smartphones: New Devices, New Opportunities

    Two types of foldable smartphones blur the boundaries between traditional device sizes. Fold-out and flip phones create new viewports that hint at future smartphones.

  • Livestream Ecommerce: 7 Tips for Good UX

    Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.

  • Prompt Controls in GenAI Chatbots: 4 Main Uses and Best Practices

    When following good practices, prompt controls can increase the discoverability of genAI chatbots’ features, offer inspiration, and minimize manual user input.

  • International Usability Testing: 3 Factors to Consider

    International usability testing examines how people from different regions use products. For successful testing, decide on the format, ensure clear communication despite language barriers, and select a facilitator familiar with the local context.

  • Is Livestream Selling Right for Your Business?

    Livestream ecommerce offers a dynamic platform for real-time interaction and product demonstration. Follow these tips to determine if livestream selling is worth it for your business.

  • New Users Need Support with Generative-AI Tools

    First-time users of Chinese gen-AI chatbots struggled to understand the tools’ functionality. Better onboarding is necessary to avoid confusion.