Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.
A study of Qwen's AI agent reveals 4 design lessons: support discoverability, reuse familiar patterns, handle personal data carefully, and protect user autonomy.
Helpful site-specific AI chatbots clearly state their capabilities, offer relevant prompt suggestions, and quickly signal they know what users are looking at.
AI can assist your UX research analysis — but shouldn't lead it. Discover four responsible ways to use AI as a thought partner while keeping critical thinking and interpretation in your hands.
Users turn to site-specific chatbots for quick answers, not a conversation. Design responses that are direct, scannable, and easy to expand when needed.
AI interviewers can conduct user interviews on your behalf, but they come with real limitations. Learn how they work, how well they perform, and the best use cases for adding them to your research toolkit.
