Katie Sherwin is a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals.
AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product.
Find the right UX roadmap tool: PowerPoint, spreadsheets, whiteboards, or project management tools. Consider your project complexity, team size, and requirements.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
User research with prospective university students, ranging from kids still in high school to Ph.D. level grad students, found that they really want to know about the professors they'll be learning from, so when visiting university websites, these users (and their parents) scrutinized the faculty pages.
Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
In case of slow response times in a user interface, indicate that the wait time will soon be over by showing an animation. For longer delays use a percent-done indicator.
If the foreground color (the actual words) is too similar to the background color, legibility suffers, and users can't read your copy. Simple tweaks make websites much easier to read.
