Writing for the Web Articles & Videos

  • The 3 Sizes of UX Copy

    UX copy comes in three sizes: Long-form, short-form, and microcopy. Meet users’ needs by using the right one.

  • Demystifying Clickbait: You’ll NEVER Believe What I Learned

    Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.

  • UX Writing: FAQs from Practitioners

    Get answers to frequently asked questions about UX writing from attendees of NN/G’s Writing Compelling Digital Copy course.

  • The 3 C’s of Informational Microcopy

    Well-written informational microcopy should be clear, concise, and have character.

  • 3 Tips to Make AI a Better Editor

    Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.

  • 4 Things GenAI Needs for Better Content Design

    Product-specific genAI needs to follow common digital writing practices in order to better fit users’ scanning needs.

  • Using AI for UX Work: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.

  • The 3 I’s of Microcopy: Inform, Influence, and Interact

    Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.

  • UX Copy Sizes: Long, Short, and Micro

    Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.

  • Product-Specific GenAI Needs to Write for the Web

    Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.

  • Explicit Decisions: Help Your Users Choose Correctly

    Make sure your users make the correct decisions the first time by making distinctions between options clear by highlighting key differences.

  • AI for Tone: Avoid Sounding Like a Robot

    Learn how to use AI chats like ChatGPT to write copy that doesn’t sound like a robot wrote it.

  • Alt Text: What to Write

    Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.

  • Alt Text: Not Always Needed

    Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.

  • Explicitly State the Difference Between Options

    When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.

  • Content Strategy vs. UX Writing

    Content strategy focuses on content-related processes, while UX writing shapes user experiences through text. The two disciplines work in harmony.

  • UX Writing: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.

  • Content Standards in Design Systems

    Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.

  • ChatGPT and Tone: Avoid Sounding Like a Robot

    Including several tone words or an example in the prompt, as well as asking for multiple alternatives, are more likely to produce satisfactory output from AI.

  • 5 Formatting Techniques for Long-Form Content

    Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.