Log inSign up
Nielsen Norman Group
3,142 posts
user avatar
Nielsen Norman Group
@NNgroup
User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux
Silicon Valley (headquarters)
nngroup.com
Joined June 2008
41
Following
113K
Followers
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Dec 20, 2023
    We have free study guides on almost every #UXtopic, including #uxresearch, #uxstrategy, and #uxdesign. Each guide is a curated collection of links to our free articles and videos. Check out the study guides here: nngroup.com/topic/study-gu…
    46K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Jun 26, 2025
    Why do some designs feel intuitive while others confuse? 🤔 5 key principles—scale, hierarchy, balance, contrast, & Gestalt—make the difference. Learn how to apply them: bit.ly/3SPSGrE #UXDesign #UIDesign #Usability
    35K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Jul 1, 2024
    No one likes making errors. They can make you flustered or annoyed. 🫠 So, prioritizing error prevention in design is key, but aggressive error messages can frustrate users. Learn how to design better error messages: nngroup.com/articles/hosti… #UX #UI #ErrorMessages #DesignPatterns
    33K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Apr 17, 2023
    User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format. nngroup.com/articles/user-… #journeymapping
    User journeys vs. user flows
    30K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Dec 22, 2023
    We're excited to offer 3 virtual #UX #courses catered to the European timezone (9am-4pm CET) in February: Measuring UX: nngroup.com/courses/measur… Analytics & UX: nngroup.com/courses/analyt… DesignOps: nngroup.com/courses/scalin…
    7K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Jun 6, 2024
    #DesignSystems are a set of standards (like #Google’s Material Design or #IBM’s Carbon Design System) needed to manage design at scale. #StyleGuides (like content or visual style guides) are just one piece in a design system. Read more here: bit.ly/45aI38a
    27K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Dec 28, 2023
    Tables of contents show #mobile users an overview of the information on the page and allow them to easily access relevant content to them. Two possible #ux implementations involve in-page #links and accordions. Watch the full video:
    Tables of Contents on Mobile (Video)
    From nngroup.com
    6.5K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Nov 8, 2024
    Icons may be small, but they’re powerful. Cohesive icon design communicates intent, guides users & reduces cognitive load. Curious if your icons work well together? Learn more about icons in our latest book: a.co/d/7lBBTmi #UXDesign #IconDesign #DesignPrinciples
    17K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Jan 14, 2025
    Haven’t set your UX goals for 2025 yet? 🎯 UX goals, OKRs & KPIs can help you create a clear, measurable roadmap for success. Learn more: bit.ly/4a7WkVI #UXDesign #OKRs #KPIs #Strategy
    17K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Sep 18, 2024
    Designing for different age groups means adapting UX to their needs. Take a look at our resources: 👧 Kids: bit.ly/3zk23K2 👦 Teens: bit.ly/3TuXMKK 👨‍🎓 Young Adults: bit.ly/3XIqLgk 👵 Seniors: bit.ly/3MKOk1Y #UXDesign #InclusiveDesign #UIUX
    16K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Apr 9, 2024
    With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan. Read the full article: nngroup.com/articles/plan-… #ux #uxresearch #AI
    16K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Nov 5, 2024
    Should you be a UX specialist or generalist? It depends! Generalists bring a wide view & can connect the dots across UX areas, while specialists dive deep into one specific area of UX. Learn more: bit.ly/3C7qfjK #UXDesign #CareerGrowth #UXCareers
    17K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Mar 19, 2019
    #Teenagers are (over)confident in their web abilities, but they perform worse than adults in #usability studies. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success nngroup.com/articles/usabi… #UX #userresearch
    Teenager’s UX: Designing for Teens
    From nngroup.com
  • user avatar
    Nielsen Norman Group
    @NNgroup
    Oct 1, 2024
    Need a jumpstart for your next UX project? NN/g’s free templates are here to help! From journey maps to usability testing 101, these resources might just save time & boost productivity! Check them out: bit.ly/47IysGJ #UXDesign #FreeTemplates #UXResearch #UX
    17K

New to X?

Sign up now to get your own personalized timeline!

Create account

By signing up, you agree to the Terms of Service and Privacy Policy, including Cookie Use.

Terms·Privacy·Cookies·Accessibility·Ads Info·© 2026 X Corp.
Don't miss what's happening
People on X are the first to know.
Log inSign up