Storytelling in User Research

Summary: Storytelling isn't just for communicators — it's central to user research. Stories help uncover insights, make findings intelligible, and drive team action.

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Storytelling in User Research

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Storytelling in UX Work: Study Guide

Use this collection of links to our articles and videos to learn how to craft compelling stories while communicating research findings and design ideas.

Video Author

Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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