Storytelling isn't just for communicators — it's central to user research. Stories help uncover insights, make findings intelligible, and drive team action.
No design is perfect on the first try. Combining iteration, parallel design, and competitive testing helps teams move quickly, explore broadly, and make confident, evidence-based design decisions.
Nondevelopers are building complex agentic AI systems on intuition developed through many hours of experimentation, YouTube videos, and Reddit threads.
Context architecture applies information architecture principles to AI systems, helping agents interpret information and produce better, user aligned responses.
To build useful and usable AI-powered systems, our understanding of users’ needs and our design judgement must be encoded into well-defined evaluation criteria.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Step-by-step instructions to systematically review your product to find potential usability and experience problems. Download a free heuristic evaluation template.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
