Inattentional Blindness in Interfaces

Summary: Inattentional blindness is a phenomenon where we miss something that’s in plain sight because our attention is focused elsewhere.

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Psychology for UX: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.

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Megan Chan is an Experience Specialist with Nielsen Norman Group. She uses her expertise in user research, interaction design, and storytelling to guide product and business decisions. Megan consults clients across various industries and trains UX professionals around the world.

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