In Figma’s Shortcut, typography and other elements are aligned to a grid, a clear visual hierarchy is established, and various design elements are used consistently in the design.
Test your site’s visual design using these 6 methods: 5-second test, first-click test, preference testing, visual design questions after usability testing, eyetracking, and A/B testing.
To create appealing designs, align type and elements to a grid, build a clear visual hierarchy, use color intentionally, and stay consistent with every design choice.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Preference testing is a tool to evaluate multiple design variations, helping you make informed decisions that align with your brand and resonate with your audience.
Understanding the cyclical nature of design trends allows us to build on the past and fulfill the evolving needs of users. 3 examples of returning trends are neumorphism, dark mode, and gradients.
Design systems are a set of standards (like Google’s Material Design or IBM’s Carbon Design System) needed to manage design at scale. Style guides (like content or visual style guides) are just one piece in a design system.