Articles

Tim Neusesser

Tim Neusesser is a guest instructor at Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.

Articles and Videos

  • Designing Useful Smart Home Notifications

    Smart-home notifications should be timely, relevant, specific, and personalized to avoid overwhelming users and causing distrust or disengagement.

  • What Users Value Most in Smart Homes and How to Design for It

    Smart-home users are driven by 5 key motivations: convenience, safety, ambience control, cost savings, and access to actionable data insights.

  • Beyond the Primary User: 3 Types of Smart-Home Users

    Smart-home devices often serve multiple users with different needs and preferences. Designing for shared use can reduce unnecessary friction and dependency.

  • Onboarding and Connecting Smart Devices: 5 Guidelines for User-Friendly Smart-Device Apps

    Smart-device apps must provide clear, user-friendly onboarding flows to prevent users from abandoning a device before even starting to use it.

  • Smart-Device Apps: 7 Best Practices to Make Devices Truly Smart

    Smart-device apps need to support remote usage and input of complex settings, while promptly displaying feedback and status information.

  • Designing Use-Case Prompt Suggestions

    Use-case prompt suggestions show how to effectively prompt AI tools. They aid learnability and creativity, helping users explore what AI tools can do.

  • UX Benchmarking vs. UX Success Metrics

    UX benchmarking allows us to track the long-term changes in the overall user experience of our product, while UX success metrics help us assess the short-term impact of a specific project or feature launch.

  • 2-Factor Authentication (2-FA)

    2-FA is one of the simplest ways to protect user data, but you must balance security with the potential impact on usability.

  • Prompt Suggestions

    System-generated suggestions for AI prompts must be contextually relevant, personalized, and specific to the task and the user’s level of experience.

  • Turn Your Non-UX Experience Into a UX Career Advantage

    Follow this 5 step process to break into the field of design by effectively framing your previous experiences.