Well-written screeners ensure that your study participants are appropriate for your research goals, improve data quality, save resources, and reduce bias.
Unearth user pain points to drive breakthrough design concepts
Maddie Brown
Guest Speaker at NN/G, Research & Strategy
Maddie Brown is a seasoned user experience researcher and strategist, specializing in democratizing research practices, facilitating collaborative workshops, and crafting human-centered insights that drive impactful decisions. With a deep passion for qualitative research, Maddie has helped organizations across industries integrate user insights into their strategies, fostering better products and services.
As an experienced UX consultant and former in-house product researcher, Maddie has a track record of leading remote and hybrid research initiatives, leveraging cutting-edge tools to deliver actionable results. Her expertise lies in making research accessible and empowering cross-functional teams to champion the user perspective.
Maddie earned her MSc in Digital Anthropology from University College London and her BA in Anthropology from the University of Vermont, bringing a unique anthropological lens to her work in technology and design.
When she’s not conducting research, Maddie enjoys exploring local breweries, baking creative treats, and adventuring in the woods with her daughter in New Haven, Connecticut.
Courses taught by Maddie
Courses taught by Maddie
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Design Thinking Essentials
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Discovery: Building the Right Thing
Conduct successful discovery phases to ensure you build the best solution
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Facilitating UX Workshops
Lead goal-based group activities to make decisions and establish alignment
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ResearchOps: Scaling User Research
Orchestrate and optimize research to amplify its impact
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Survey Design and Execution
Use surveys to drive and evaluate UX design
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Usability Testing
Plan, conduct, and analyze your own studies, whether in person or remote
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UX Research Methods: From Observation to Insight
Select and apply the best method for any research challenge
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UX Roadmaps
Set a strategic, practical plan to align, prioritize, and communicate UX work
More about Maddie
More about Maddie
Experience
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Nielsen Norman Group
User Experience Specialist -
Marketade
Director of User Experience -
UserZoom
Lead Product UX Researcher
Education
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MSc Digital Anthropology
University College London -
B.A. Anthropology
University of Vermont