Articles

Tarun Mugunthan

Tarun is a Research Assistant with Nielsen Norman Group, studying users’ experiences with generative AI tools.

The 4 Stages of AI Image Generation: An Experience Map
June 14, 2024Jun 14, 2024 | Article: 6 minutemins to read
AI image generation users often follow a similar creative process: ideate, generate, refine, and export.
Response Outlining with Generative-AI Chatbots
February 2, 2024Feb 2, 2024 | Article: 3 minutemins to read
Users add specificity to their prompts by outlining the structure of the desired response.
The 4 Degrees of Anthropomorphism of Generative AI
October 20, 2023Oct 20, 2023 | Article: 7 minutemins to read
Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.
Accordion Editing and Apple Picking: Early Generative-AI User Behaviors
September 24, 2023Sep 24, 2023 | Article: 9 minutemins to read
Two new user behaviors are prevalent in interactions with text-based AI chatbots. User research shows the iterative and often complex ways users engage with AI tools for productivity.
Overcoming the Articulation Barrier in Generative AI Using Hybrid Interfaces
August 13, 2023Aug 13, 2023 | Article: 6 minutemins to read
Hybrid user interfaces that combine prompt-based inputs with a graphical user interface (GUI) can make AI image-generation tools more usable by reducing users’ cognitive load and improving discoverability.