Structured content allows for flexible information presentation across channels. It supports consistency, efficient content operations, and adaptability with UI design changes.
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.
Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
Information architecture is the practice of structuring, organizing, and labeling content from your website. Sitemaps are visualization tools that are used predominantly for planning purposes.
Content inventories and audits shift a team's mindset from content quantity to content quality. They reveal relationships between content to resolve problems and support new content creation.
Content involves 4 phases: planning, creation, maintenance, and removal. Done right, this enhances the business value of digital content and its impact on the user experience.
Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
Content writers should always avoid jargon, but what counts as jargon depends on your audience. Determine whether a specific word is meaningless jargon or meaningful terminology.
Unsure where to begin? Use this collection of links to our articles and videos to learn about intranets and enterprise to help you derive an excellent design.
There are 3 ways to structure digital content production in an organization: centralized (a single team owns creation, management, and publication) or decentralized (domain experts manage their own content), as well as hybrids between these two.
The reciprocity principle states that people, when given something upfront, tend to feel a sense of obligation to repay what has been provided. Login walls reverse this sequence and require users to disclose personal info before allowing access to content. People often resent this, and may not be as forthcoming or cooperative as a result.
Coming from a traditional content/writing background, Michelle Blake presents her case study of broadening her remit to a fuller range of user-experience issues and improving the design of her organization's website.
