Articles

Taylor Dykes

Taylor Dykes is a User Experience Specialist with Nielsen Norman Group. She is currently working on research investigating trends in UX writing. 

Articles and Videos

  • Your New UX Habit: Establishing Baselines for Impact

    Gather baseline metrics before starting a project so your team can demonstrate its impact.

  • The 3 Sizes of UX Copy

    UX copy comes in three sizes: Long-form, short-form, and microcopy. Meet users’ needs by using the right one.

  • Demystifying Clickbait: You’ll NEVER Believe What I Learned

    Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.

  • The 3 C’s of Informational Microcopy

    Well-written informational microcopy should be clear, concise, and have character.

  • 3 Tips to Make AI a Better Editor

    Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.

  • 4 Things GenAI Needs for Better Content Design

    Product-specific genAI needs to follow common digital writing practices in order to better fit users’ scanning needs.

  • Personas Make Users Memorable

    Personas support user-centered design throughout a project’s lifecycle by making user groups feel real and tangible.

  • The 3 I’s of Microcopy: Inform, Influence, and Interact

    Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.

  • AI Summaries of Reviews

    AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product.

  • UX Copy Sizes: Long, Short, and Micro

    Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.