The Hidden Bias Killing Your UX Insights: Common-Knowledge Effect

Summary: The common knowledge effect is when teams favor shared info over unique insights, risking UX input. Use 7 tactics to ensure better decisions and boost your impact on projects.

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The Hidden Bias Killing Your UX Insights: Common-Knowledge Effect

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Evan Sunwall is the Director of Self-Paced Training  with Nielsen Norman Group. A former software developer, he enjoys helping users accomplish complex tasks, tackling the challenges of enterprise-level application design, and exploring effective management practices for design teams. 

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