Articles

Lola Famulegun

Lola is an Experience Specialist at Nielsen Norman Group.

Articles and Videos

  • Atomic Research: Small Insights, Big Impact

    Atomic research breaks user research into small, evidence-backed units to improve analysis, repository organization, and cross-team collaboration.

  • Inform Strategy as a UX Researcher

    Discover how strategic vs tactical research differ, when to use each, and how to turn everyday studies into higher-impact insights.

  • Why User Panels Fail

    User panels can deteriorate in predictable ways, introducing bias and reducing their effectiveness for ongoing research.

  • Endowment Effect in UX: Why Ownership Increases Engagement

    The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.

  • User Panels 101

    A well-built internal user panel saves time, reduces costs, and strengthens your organization’s connection to real users.

  • Tesler’s Law: Shift Complexity to Simplify UX

    Understand how Tesler’s Law impacts user experience, and how UX teams can design simpler, smarter digital products.

  • User Panels: Recruit Faster, Research Smarter

    User panels make research recruitment faster and more effective by giving teams easy access to engaged, relevant participants for ongoing studies and hard-to-reach audiences.

  • Tools for Unmoderated Usability Testing

    There are many tools for unmoderated usability testing on the market. Choose a tool that offers the right features for your research.