Endowment Effect in UX: Why Ownership Increases Engagement

Summary: The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.

Related Article

Psychology for UX: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.

Video Author

Lola is an Experience Specialist at Nielsen Norman Group.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos