Basic Psychology Is Essential for UX Practitioners

Summary: Basic psychological principles can guide you as a UX designer because most users share many common characteristics. Consider learning more about: motivation, attention, memory, persuasion, learning, decision making, emotion, sensation, perception, or cognitive biases.

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Basic Psychology Is Essential for UX Practitioners

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Psychology for UX: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.

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Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

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