Articles

Sarah Gibbons

Sarah Gibbons is a past NN/G employee.

Articles and Videos

  • Vibe Architects: Agentic Vibe Coders

    Nondevelopers are building complex agentic AI systems on intuition developed through many hours of experimentation, YouTube videos, and Reddit threads.

  • The Four Design Jobs AI Created (So Far)

    "AI design" is one label but has forked into four different types of work.

  • 6 Common Stakeholder Obstacles

    Stakeholder obstacles aren't character flaws; they're structural problems with practical fixes. Learn strategies to increase UX maturity through direct user observation, streamline stakeholder involvement, manage difficult personalities with intention, align competing goals, navigate cultural communication styles, and establish working process.

  • Field Guide to Explaining UX Strategy

    Simple, relatable ways to explain complex UX strategy concepts like UX vision, goals, OKRs, and outcomes. Translate UX strategy into language anyone on your team can understand.

  • AI Agents as Users

    AI agents now interact with digital interfaces alongside humans. Designing for both requires rethinking what "user" means and prioritizing accessibility.

  • Outcome-Oriented Design: The Era of AI Design

    Outcome-oriented design shifts how we approach UX in the AI era. Instead of designing single interfaces, designers now define adaptive frameworks that respond to individual user goals rather than optimizing for average user needs.

  • Design Process Isn't Dead, It’s Compressed

    As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work.

  • Affinity Diagramming in Workshops

    Affinity diagramming reveals hidden patterns by clustering information into themed groups. This foundational UX method builds team alignment and transforms complex research data into actionable insights.

  • Service Design Metrics Shifting

    As AI becomes central to service delivery, traditional service metrics must evolve — new measures will assess AI-to-AI performance, human-AI collaboration, data quality, and user trust.

  • State of UX 2026: Design Deeper to Differentiate

    UX faced instability in 2025 from layoffs, hiring freezes, and AI hype; now, the field is stabilizing, but differentiation and business impact are vital.