Demystifying Clickbait: You’ll NEVER Believe What I Learned

Summary: Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.

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UX Writing: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.

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Taylor Dykes is a User Experience Specialist with Nielsen Norman Group. She is currently working on research investigating trends in UX writing. 

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