Summary: Problems with a customer's experience can be big or small and fall into 3 categories: interaction level, journey level, and relationship level. UX resources should be prioritized to find and fix the most painful issues.
Related Article
Three Levels of Pain Points in Customer Experience
Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.
Subscribe to the weekly newsletter to get notified about future articles.
