Journey-Centric Design: The Evolution of Design Ops

Summary: Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can activate this potential and optimize customer experiences.

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Journey-Centric Design: The Evolution of Design Ops

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Journey-Centric Design: The Evolution of UX-Design Operations for The Coming Era

Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can optimize customer experiences.

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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