Summary: Design personas to evolve and change over time to secure their longevity. Design personas in a way that allows for updates when significant insights emerge, ensuring they remain relevant and maintain their usefulness over time.
Related Article
Personas Are Living Documents: Design Them to Evolve
We sometimes think of personas as final artifacts, when, in reality, personas are merely a representation of data, and data can change. An artifact that is too polished or difficult to update may result in an outdated and unused persona.
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