Homepage Design: 4 Common Mistakes

Summary: Enhance your homepage design by avoiding false floors, providing clear scrolling cues, adhering to familiar web standards, and creating a distinct visual hierarchy to focus user attention.

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Homepage Design: 5 Fundamental Principles

Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

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Huei-Hsin Wang (王彚心) is a Senior Experience Specialist with Nielsen Norman Group. As a multi-passionate UX researcher with a background in Industrial Design, Huei-Hsin specializes in design visualization, product development, innovation strategy, and storytelling. 

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