Demographic Survey Questions: 6 Actionable Guidelines

Summary: Use inclusive language for demographic questions. Ask about gender with multiple options, use ranges for age and income, differentiate race and ethnicity, and prioritize respectful, person-first language for disabilities.

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Demographic Survey Questions: 6 Actionable Guidelines

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Maddie Brown is a UX researcher with expertise in democratizing research, qualitative methods, and workshop facilitation. Formerly with Nielsen Norman Group, she has worked as a UX consultant across industries and as an in-house researcher specializing in remote research tools. Maddie empowers teams to adopt user insights and drive impactful solutions through collaboration and human-centered strategies.

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