Don’t Trick Users: 2 Ways to Avoid Deceptive Design Patterns

Summary: Deceptive patterns harm your organization’s long-term goals. Ask yourself these 2 questions to proactively avoid deceiving or tricking users.

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Don’t Trick Users: 2 Ways to Avoid Deceptive Design Patterns

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Deceptive patterns promote business outcomes at the user's expense. Designers should avoid deceptive patterns by carefully assessing their designs.

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Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

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