AI tools can generate UX copy in seconds. But producing content that’s clear, useful, trustworthy, and aligned with user needs still requires human judgment and a strong understanding of how people read and consume information in digital environments.

This course teaches the foundations of UX writing and content design, including how people read online, what makes content clear and usable, and how to structure information to support comprehension and decision making. You’ll learn how to use AI to speed up drafting and editing while applying human judgment to ensure content meets user needs, accessibility standards, business goals, and editorial-quality expectations.

The course also explores how AI is changing content strategy, search, and discoverability, including practical techniques for creating content that is more likely to be surfaced or referenced in generative AI tools.

If you previously attended NN/G’s Writing Compelling Digital Copy course, this is an updated version with expanded coverage of AI-assisted writing and content strategy.

 

Who Should Attend

  • UX writers and content designers who want to strengthen their UX writing fundamentals and learn how to integrate AI tools into their workflows responsibly
  • UX professionals who write copy as part of their role and want a research-backed understanding of how people consume digital content
  • Content strategists, marketers, and product managers who review, edit, or approve digital copy and need a framework for evaluating AI-generated content
  • Teams responsible for website, product, or support content who want to improve clarity, consistency, trustworthiness, and discoverability across digital experiences

What You’ll Learn

How people read and consume digital content

  • Common online reading and scanning behaviors from NN/G’s eyetracking research
  • What people skip, skim, and read in full, and why
  • How information overload affects comprehension and decision making
  • Why writing for digital experiences differs from writing for print
  • How AI-generated content can affect readability, trust, and perceived credibility

How to write and prompt for clarity, tone, and usefulness

  • Defining audience, needs, purpose, context, and format before writing or prompting
  • What questions, details, and information users expect content to address
  • How plain language improves accessibility, inclusivity, and understanding
  • How to define and maintain a consistent tone of voice across experiences
  • How AI tools can help accelerate drafting, restructuring, summarization, and iteration
  • Where AI can improve writing efficiency and where human judgment remains essential

How to evaluate and edit AI-generated copy

  • Common patterns and weaknesses in AI-generated writing
  • Applying plain language principles as an evaluation rubric for AI output
  • Editing AI-generated copy for structure, tone, voice, and word choice
  • How AI tools can help identify jargon, improve readability, and support consistency

How to format and structure copy for humans and AI tools

  • How to prioritize information to improve findability and comprehension
  • Formatting and structuring techniques for how people read online
  • Proper use of headings, hierarchy, and content layering to reduce cognitive load
  • How to write effective interface copy and microcopy for AI-powered experiences
  • Ways to improve content visibility in AI-generated answers and summaries
  • How AI previews and changing search behaviors affect content metrics
  • Content iteration through analytics, usability testing, and surveys

Recommended Tools

Access to a general-purpose AI chatbot, such as ChatGPT, Claude, Gemini, or Microsoft Copilot. Most tools offer free accounts with usage limits that will be sufficient for course activities, though a paid plan may provide better results and greater flexibility for experimentation.

 

Taught by an Industry Expert

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Why Live Online Courses

What People Are Saying

  • I didn't know if I was going to like this course. The subject seemed obvious. I was wrong. I learned many actionable items I can implement today!

    Jaycee
    Jaycee Cary Design

  • A terrific seminar! I am not a writer and as designer for the web this helped round out my skill set and strategies for working with content and others in my company.

    Sarah
    Lexmark International

  • Loved this course. The fact that everything was backed by relevant and recent research really made this course hit home. Will definitely be taking what I learned back to revise our current copywriting and content strategy.

    Marilyn
    Aerotek

  • This class is a deep and wide journey into the best way to write for our audiences. Very helpful content! I will go back to my job better equipped to write better and more effectively.

    Jo
    Hennepin County, Minnesota

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/G profile.

Can I watch a recording of the course?

Live Online courses are live events hosted on Zoom that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/G Live Online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

While it's possible to attend our Live Online courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.