What, When, Why: Research Goals, Questions, and Hypotheses

Summary: Research questions, research goals, and hypotheses are 3 devices used to focus user research studies.

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What, When, Why: Research Goals, Questions, and Hypotheses

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From Research Goals to Usability-Testing Scenarios: A 7-Step Method

Developing goals for a usability study, deciding what to test, and crafting user scenarios can be challenging. This method makes the process straightforward.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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