Observe, Test, Iterate, and Learn (Don Norman)

Summary: There isn’t a next time in product development. You must always study to keep up with the product cycle.

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Observe, Test, Iterate, and Learn (Don Norman)

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Don Norman is co-founder and board member of Nielsen Norman Group. He is a member of the National Academy of Engineering and has been awarded three honorary degrees. Don was a founding director of the Design Lab at the University of California, San Diego.

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