Measures of Central Tendency 101

Summary: Discover how mean, median, and mode can impact your UX insights. Learn 3 key tips to consider when deciding which one to use for your data.

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Rachel Banawa is an Experience Specialist at Nielsen Norman Group. Rachel leverages her extensive training in quantitative methods and statistics in her research to turn complex data into actionable, evidence-based insights. She holds a Ph.D. in health policy and management from the University of California, Los Angeles.

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