Ecommerce Selling Strategies from Brick and Mortar Stores

Summary: The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.

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Ecommerce Selling Strategies from Brick and Mortar Stores

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Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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