Convenience Sampling: Avoid Bias When Recruiting Study Participants

Summary: The participants you recruit for your study matter. Convenience sampling is fast and common in UX research. Learn how to do it effectively and avoid bias in your studies.

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Convenience Sampling: Avoid Bias When Recruiting Study Participants

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Rachel Banawa is an Experience Specialist at Nielsen Norman Group. Rachel leverages her extensive training in quantitative methods and statistics in her research to turn complex data into actionable, evidence-based insights. She holds a Ph.D. in health policy and management from the University of California, Los Angeles.

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