Attention Leans Left on Websites

Summary: Eyetracking research shows people spend disproportionately more viewing time on the left half of the page versus on the right half.

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Attention Leans Left on Websites

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Horizontal Attention Leans Left

Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half. Adhering to design conventions will help maximize users’ efficiency and company profits.

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Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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