AI Strategy: 3 Key Questions

Summary: A strong AI strategy is built by answering those three essential questions honestly. What is our core business? Are we chasing real value or just perception? And what specific problem are we actually trying to solve?

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“Powered By AI” Is Not a Value Proposition

Achieving product-market fit and practicing user-centered design become difficult when AI is presented as a product’s main value.

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Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.

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