Stop Misrecruits: Add Foils to Your Screener

Summary: When creating screener surveys, use fake answer options – called foils – to spot misrecruits before they join your study. Learn how to craft foils that protect your data and catch cheaters early.

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Stop Misrecruits: Add Foils to Your Screener

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Stop Misrecruits: Add Foils to Your Screener

Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time.

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Rachel Banawa is an Experience Specialist at Nielsen Norman Group. Rachel leverages her extensive training in quantitative methods and statistics in her research to turn complex data into actionable, evidence-based insights. She holds a Ph.D. in health policy and management from the University of California, Los Angeles.

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