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Baidu, Inc. (BIDU)

76.40 -2.25 (-2.86%)
At close: October 30 at 4:00:01 PM EDT
76.58 +0.18 (+0.24%)
After hours: October 30 at 7:54:00 PM EDT
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Baidu faces a mixed setup before its November 16, 2026 earnings report. Chinese factory activity contracted in October, while estimates point to modest revenue growth but sharply lower earnings. Baidu’s AI Cloud and autonomous-driving businesses provide growth avenues, but weaker advertising revenue and falling analyst estimates remain central concerns.

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  • Previous Close 78.65
  • Open 77.27
  • Bid 66.40 x 100
  • Ask 86.93 x 100
  • Day's Range 75.80 - 77.47
  • 52 Week Range 75.80 - 165.30
  • Volume 2,577,928
  • Avg. Volume 2,608,428
  • Market Cap (intraday) 26.014B
  • Beta (5Y Monthly) 0.58
  • PE Ratio (TTM) --
  • EPS (TTM) -2.24
  • Earnings Date Nov 16, 2026
  • Forward Dividend & Yield -- (0.00%)
  • 1y Target Est 134.94
  • Morningstar Rating
    Rating available with Stock Picks access

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

ir.baidu.com

33,500

Full Time Employees

December 31

Fiscal Year Ends

Performance Overview

Trailing total returns as of 10/30/2026, which may include dividends or other distributions. Benchmark is HANG SENG INDEX (^HSI) .

YTD Return

BIDU
42.29%
HANG SENG INDEX (^HSI)
9.11%

1-Year Return

BIDU
40.13%
HANG SENG INDEX (^HSI)
11.37%

3-Year Return

BIDU
28.64%
HANG SENG INDEX (^HSI)
33.83%

5-Year Return

BIDU
52.91%
HANG SENG INDEX (^HSI)
8.21%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized
 

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q2 FY26
Revenue 31.32B
Earnings 2.32B
Profit Margin 7.40%

Q3

FY25

Q4

FY25

Q1

FY26

Q2

FY26

-10B
0
10B
20B
30B
-30.0%
-20.0%
-10.0%
0.0%
10.0%
 

Analyst Insights

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Top Analyst

B of A Securities
56/100
Latest Rating
Buy
 

Analyst Price Targets

70.24
134.94 Average
76.40 Current
208.37 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Latest Rating

Date 10/26/2026
Analyst Barclays
Rating Action Maintains
Rating Equal-Weight
Price Action Lowers
Price Target 96 -> 80
 

Statistics

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Valuation Measures

Annual
As of 5/15/2026
  • Market Cap

    26.28B

  • Enterprise Value

    21.86B

  • Trailing P/E

    82.76

  • Forward P/E

    15.80

  • PEG Ratio (current)

    1.65

  • Price/Sales (ttm)

    1.44

  • Price/Book (mrq)

    0.65

  • Enterprise Value/Revenue

    1.20

  • Enterprise Value/EBITDA

    15.49

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    -2.90%

  • Return on Assets (ttm)

    1.20%

  • Return on Equity (ttm)

    -1.39%

  • Revenue (ttm)

    127.31B

  • Net Income Avi to Common (ttm)

    -4.71B

  • Diluted EPS (ttm)

    -2.24

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    166.25B

  • Total Debt/Equity (mrq)

    38.26%

  • Levered Free Cash Flow (ttm)

    -2.1B

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Company Insights

Fair Value

76.40 Current
 

Dividend Score

0 Low
Sector Avg.
100 High
 

Hiring Score

0 Low
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
Sector Avg.
100 High
 

Research Reports

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  • Baidu Earnings: High AI Investments Put Pressure on Return; Fair Value Estimate Cut by 10%

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

     
  • Baidu Earnings: High AI Investments Put Pressure on Return; Fair Value Estimate Cut by 10%

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

     
  • Baidu Earnings: High AI Investments Put Pressure on Return; Fair Value Estimate Cut by 10%

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

     
  • Baidu Earnings: Results Beat; Kunlunxin on Track for IPO in Hong Kong in Second Half

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

     

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