00:00 Speaker A
started out as an intern. And now I can't help but lean into that because young Americans are calling Diet Coke the fridge cigarette. What do you make of that? How is that driving momentum as young Americans really adopt this nickname?
00:14 Henrique
Look, when we look at uh our portfolio, we follow the consumer, right? And Diet Coke, it's one of those brands that continue to recruit uh the next generation of consumers into this. The main recruiting, it's really about the great flavor and the great brand equity that we have. And when we look at across our results this quarter, we grow not only uh the regional taste, but we grew also Diet Coke and you got Coca-Cola Zero Sugar. So, it's really about bringing to the consumers all the choices and Diet Coke continues to recruit consumers in the US and internationally as well.
00:46 Speaker A
And Henrique, I have to ask, do do you like this nickname that Americans have given a Diet Coke, the nickname being a fridge cigarette?
00:58 Henrique
The the nickname uh the consumers call it uh the the way they want to call it. The most important thing to us is that we don't position Diet Coke and that way what we do is that it's a great tasting product which connects with the consumer in a very unique way and that's what really Diet Coke it's all about. What I think it's it's also true is that we've seen that with our engagement with consumers end to end from social media all the way down to transactions. when we have done a great job about that during the World Cup and we have been incorporating digital tech and AI into our plans and communicating with consumers, we also bringing new occasions to brands like Diet Coke that in the past, uh, you know, uh were also with the uh original marketing uh tools or ways to connect with engagement uh consumers. So we're really excited about the prospects of growth.
