Axis Max Life Insurance Flexi Wealth Advantage Plan – Flexible Investment and Protection

Axis Max Life Flexi Wealth Advantage Plan is a ULIP that provides the dual benefit of wealth creation and life cover. It offers policyholders unique features such as return of all charges, auto-debit boosters, guaranteed loyalty additions to enhance your fund value, smart withdrawals and much more. show less ...Read More

Investment Plans by Axis Max Life

Trust of 20+ Years in Industry

Written bySumit Narula

Investment Writer

Published 17th September 2024

Reviewed byPrateek Pandey

Last Modified 20th August 2026

Investment Expert

What is Axis Max Life Flexi Wealth Advantage Plan?

Axis Max Life Flexi Wealth Advantage Plan (Unit Linked Non-Participating Individual Life Insurance Plan | UIN: 104L121V05) enables you to develop a wealth portfolio for yourself and your loved ones while continuing to meet all of their aspirations and milestones. This plan aids to the acceleration of your wealth-creation goals by providing an array of valuable features and benefits like Loyalty Additions, Return of Charges, Auto Debit Boosters etc.

With Axis Max Life Flexi Wealth Advantage Plan, you now have the ability to fulfill your investment and wealth-creation goals by putting your money in a customized plan that lets you stay in control of your growth journey. Furthermore, the plan is designed in such a way that it accommodates your evolving financial needs as you move through different stages of life.

So, take a step towards a financially secure and stable future for yourself and your loved ones and build your wealth with Axis Max Life Flexi Wealth Advantage Plan.

8 Reasons to Buy Axis Max Life Flexi Wealth Advantage Plan

Return of All Charges¹ on Maturity
Guaranteed Loyalty Additions and Auto Debit Boosters To Boost Up Your Fund Value^~*
Flexible Plan Options – 2 Variants (Wealth/Whole Life) and Multiple Premium Payment Term^#and Policy Term Options
²Option of Whole Life Cover with wealth growth
Optional Waiver Of Premium Benefit
Choice of 5 Investment Strategies and 27+ Funds to Suit Your Investment Style.
Flexibility with Smart Withdrawals Option
Unlimited Free Switches and Premium Redirections

¹Charges eligible for return will be mortality charge on death benefit, policy administration charge and premium allocation charge and will exclude any extra mortality charge, mortality charge on WOP benefit, rider charge and Goods & Service Tax/any other applicable tax levied on the charges deducted
²The whole life plan variant starting with 5 years of premium payment term allows you to shield your loved ones for the whole of your life, and lets your wealth grow till 100 years of age.
^~* Enjoy Guaranteed Loyalty Additions to further enhance your Fund Value from 8^th year onwards
^#All premiums are payable at the beginning of year

What do You Get with Axis Max Life Flexi Wealth Advantage Plan?

Return of All Charges¹ at Maturity

You are eligible to get back all or some part of the [ULIP charges](blog/investments/ulip-charges) deducted under your policy, which are added back to your fund value~*, basis the variant and premium amount opted by you.

Secondary Income Stream with Smart Withdrawals

The whole life variant lets you avail by withdrawing money regularly from your policy through Smart Withdrawal Option. systematic money withdrawals as per your desire

Guaranteed Loyalty Additions

Guaranteed Loyalty Additions (GLAs) will be provided from the end of 8^th policy year onwards depending on premium band chosen. The GLAs will be greater for the policies with higher premium bands.

Customisation of Investment Basis Your Risk Appetite

You have access to 5 different investment strategies and 27+ fund options with varying risk profiles so you can make a suitable choice of investment.

Life Coverage along with Wealth Creation

You may switch between available Funds at any time during the Policy Term, without any charges being levied.In case of the life insured’s demise during the policy term, the nominee shall be eligible for a death benefit (which will be higher of the sum assured reduced by applicable partial withdrawals, if any, OR fund value^~*as on the date of intimation of death or 105% of the total premiums paid up to the date of death reduced by applicable partial withdrawals)

Unlimited Free Switches and Premium Redirections

Basis your change in investment style, you may avail unlimited switches and premium redirection facility, absolutely free of any cost.

All You Need to Know about Axis Max Life Flexi Wealth Advantage Plan

Maturity Benefit

On maturity, you will be eligible to receive an amount, provided settlement option has not been exercised, equal to the Fund Value~* as applicable on the date of maturity of the policy, where the Fund Value will be calculated as: Fund Value~* = Summation of Number of Units in Fund(s) multiplied by the respective NAV of the Fund(s) as on the date of maturity.

Death Benefit

Irrespective of whether Waiver of Premium Benefit is opted or not opted at inception:

On death of the Life Insured anytime during the term of the policy, the nominee shall get higher of the following benefits, given the policy is in force:

Sum assured^* (reduced by applicable partial withdrawals, if any), or

Fund value^~* (as on date of intimation of death), or

105% of the total premiums paid up to the date of death (reduced by applicable partial withdrawals, if any)

^*Sum assured is defined as below.

PPT	Sum Assured
Single Pay	It is equal to Cover multiple* X Single premium
Limited Pay & Regular Pay	It is equal to Cover multiple* X Annualised premium

^*Cover multiple options may be checked from the section “Check your eligibility” The Policy Terminates on the death of Life Insured. Please note that the ‘applicable partial withdrawals’ mentioned above refers to all the partial made during the two years’ period immediately preceding the death of the Life Insured. Charges other than fund management charge, recovered subsequent to the date of death shall be added back to the fund value as available on the date of intimation of death.

Further, If Waiver of Premium (WOP) Benefit is opted at inception and WOP cover is active on the date of death of the policyholder:

On death of the policyholder subject to policy being inforce, , the Company shall fund all future outstanding premiums of the base policy as and when due under the policy and all committed policy benefits shall continue as is. Once the WOP benefit has been accepted under your Policy and future premium(s) are being funded by the Company, then subsequently in case the life insured surrenders the base policy or dies, the company will pay the present value of the future premiums (if any) in addition to the other payable base benefit (Surrender Value in case of surrender and Death Benefit in case of death of life insured).

Tax Benefits

You can avail of tax benefits on the premiums paid towards the policy and the proceeds received from it, depending on the prevailing tax laws at the time of payment of premium or receipt of benefits.

Return of Charges (RoC)

You are eligible to receive the charges deducted under your policy basis the variant and premium amount opted by you, provided all due premiums have been paid.

Here’s how it works for both plan variants:

i. Wealth Variant: RoC basis the charges deducted from inception till maturity will be paid on the date of maturity.

ii. Whole Life Variant: RoC basis the charges deducted between inception and (PPT+10)th year will be returned at end of (PPT+10th ) year. Thereafter, the RoC basis the charges deducted during next five years will be returned at the end of every 5 years or maturity, whichever is earlier. The following is the proportion of charges that shall be added back as RoC, to the Fund Value.

Premium Band	Mortality Charge on death benefit	Policy Administration Charge	Premium Allocation charge
Band 1	100%	0%	0%
Band 2	100%	50%	0%
Band 3	100%	100%	0%
Band 4	100%	100%	50%
Band 5	100%	100%	100%
Band 6	100%	100%	100%

Guaranteed Loyalty Additions

You are eligible for Guaranteed Loyalty Additions (GLAs) under the product which differ according to the premium band that you choose. These shall be added to your fund value~* starting from the end of 8th policy year and at the end of each year thereafter (i.e. first GLA shall be credited at the end of 8th policy year and second at the end of 9th policy year and so on). GLA as a % of fund value~* for various premium bands as a percentage of fund value is as follows:

Wealth Variant

Premium Band	GLA as a % of Fund Value from end of 8th policy year till maturity
Band 1	0.25%
Band 2	0.50%
Band 3	0.50%
Band 4	0.50%
Band 5	0.50%
Band 6	0.90%

Whole Life Variant

GLA as a % of fund value^~*

Premium Band	Applicable from end of 8th policy year till PPT+10th year	Applicable from end of 8th policy year till PPT+10th year
Band 1	Not Applicable	Not Applicable
Band 2	0.50%	0.75%
Band 3	0.50%	0.75%
Band 4	0.50%	0.75%
Band 5	0.50%	0.75%
Band 6	0.90%	0.90%

Auto Debit Booster

If you pay any of your first five year premiums (excluding the 1st premium) through auto debit mode of payment, an extra “auto debit booster” amount of 0.75% of premium will get added to your fund value^~* at end of 5th policy year, provided all due premiums till date have been paid and the policy is in-force. This Feature is applicable under both Wealth & Whole Life variants. In case of death of the life insured during the first five policy years, the accrued booster as on the date of intimation of death shall be added to the fund value^~*.

Flexibilities in Plan

Other benefits of the plan includes:

i. Smart Withdrawals - Available under the whole life variant, It allows you to systematically withdraw money from your fund value~* (a pre-determined percentage of the fund) and plan a secondary income as per your need.

ii. Partial Withdrawal - Partial withdrawals are allowed after the end of 5Th policy year and are effected by cancelling units subject to certain conditions. A maximum of 12 partial withdrawals are allowed in a policy year with a minimum amount per transaction being Rs 5,000.

iii. Switching of Funds - There is no limit on number of switches done in a policy year i.e. you may switch any number of times without any charges being levied with a minimum switching amount of Rs 5,000.

iv. Premium Redirection - You may redirect your future premiums between available Funds at any time by providing a written notice before the premium due date. - There is no limit on number of premium redirections done in a policy year without any charges being levied.

v. Available Investment Strategies under the Plan

a) Self-Managed Portfolio Strategy - A strategy wherein your money will be allocated in your choice of fund(s) from a range of 28 fund options:

· Axis Max Life High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104)

· Axis Max Life Nifty Smallcap Quality Index Fund (SFIN: ULIF02702/08/23NIFTYSMALL104)

· Axis Max Life Midcap Momentum Index Fund (SFIN: ULIF02801/01/24MIDMOMENTM104)

· Axis Max Life Nifty Alpha 50 Index Fund (SFIN: ULIF02914/05/24ALPHAFIFTY104)

· Axis Max Life Nifty 500 momentum 50 Fund (SFIN: ULIF03015/08/24MOMENFIFTY104)

· Axis Max Life Nifty Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104)

· Axis Max Life Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104)

· Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104)

· Axis Max Life Nifty 500 Multifactor 50 Index Fund (SFIN: ULIF03414/05/25MULTIFACTO104)

· Axis Max Life BSE 500 Value 50 Index Fund (SFIN: ULIF03623/07/25BSEVALUEIN104)

· Axis Max Life India Consumption Opportunities Fund (SFIN: ULIF03807/10/25INDIACONSU104)

· Axis Max Life BSE 500 Dividend Leaders 50 Index Fund (SFIN: ULIF03907/11/25BSEDIVLEAD104)

· Axis Max Life High Growth Fund II (SFIN: ULIF04117/12/25HIGHGROWTH104)

· Axis Max Life India Sector Leaders Opportunities Fund (SFIN: ULIF04922/07/26SECLEADERS104)

· Axis Max Life Growth Super Fund II (SFIN: ULIF04217/12/25GROWTHSUPR104)

· Axis Max Life BSE 500 Value 50 Index Fund II (SFIN: ULIF04807/07/26BSENHVALUE104)

· Axis Max Life BSE Dividend Stability Index Fund (SFIN: ULIF04607/05/26BSEDIVSTAB104)

· Axis Max Life Diversified Equity Fund II (SFIN: ULIF04317/12/25DIVIEQUITY104)

· Axis Max Life UL Life Diversified Equity Fund (SFIN: ULIF02201/01/20LIFEDIVEQF104)

· Axis Max Life UL Life Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104)

· Axis Max Life UL Life Growth Fund (SFIN: ULIF00125/06/04LIFEGROWTH104)

· Axis Max Life UL Life Balanced Fund (SFIN: ULIF00225/06/04LIFEBALANC104)

· Axis Max Life UL Life Conservative Fund (SFIN: ULIF00325/06/04LIFECONSER104)

· Axis Max Life UL Life Dynamic Bond Fund (SFIN: ULIF02401/01/20LIFEDYNBOF104)

· Axis Max Life UL Life Secured Fund (SFIN: ULIF00425/06/04LIFESECURE104)

· Axis Max Life UL Money Market ii Fund (SFIN: ULIF02301/01/20LIFEMONMK2104)

· Axis Max Life UL Sustainable Equity Fund (SFIN: ULIF02505/10/21SUSTAINEQU104)

· Axis Max Life UL Pure Growth Fund (SFIN: ULIF02630/12/22PUREGROWTH104)

ii. Partial Withdrawal - Partial withdrawals are allowed after the end of 5th policy year and are effected by cancelling units subject to certain conditions. A maximum of 12 partial withdrawals are allowed in a policy year with a minimum amount per transaction being Rs 5,000.

b) Lifecycle based portfolio strategy - An option to manage your funds by creating a balance between an equity and a debt fund of your choice through systematic allocation based on your changing age.

c) Trigger based portfolio strategy - An event based strategy that helps you in ‘Securing your Gains’. The premium will initially be distributed between an equity and a debt fund chosen by you, in a 75%: 25% proportion. Your portfolio will be re-balanced and funds will be re-allocated based on a pre-defined trigger event at every monthly anniversary of the policy.

d) Systematic transfer plan - An option which replicates a rupee cost averaging method by systematically moving your money from a debt to equity fund every month. The premium received net of charges shall be allocated first to Secure Plus Fund. Immediately thereafter and on each subsequent monthly anniversary, units available in Secure Plus Fund will be systematically transferred to Growth Super Fund or Growth Super Fund II (as opted by the policyholder at inception) based on the formula: [1 / (13 – month number in the policy year)].

e) Dynamic fund allocation strategy - A standardized approach for striking the right balance between debt and equity by rebalancing your portfolio basis years to maturity remaining in your policy. The funds shall be maintained amongst Growth Super Fund or Growth Super Fund II (as opted by the policyholder at inception) and Secure Fund in a pre-defined proportion that changes depending upon the years left to maturity as per a matrix.

Additional Benefits through Riders

Axis Max Life Critical Illness and Disability Secure Rider

This rider provides benefit upon diagnosis of any of the critical illnesses covered.

Note: Please refer to Axis Max Life Critical Illness and Disability Secure Rider for more details.

Axis Max Life Waiver of Premium Plus Rider

This Benefit can be chosen only at the inception of the policy. This is applicable for limited and regular pay policies, when policyholder and life insured are different individuals. If opted for, on death of the policyholder provided the risk cover under the policy is in-force & WOP cover is active on the date of death of the policyholder, the Company will fund all future outstanding premiums of the base policy as and when due under the policy. All future benefits under the Policy shall be paid to the Claimant, as and when due, as if the Policyholder was alive and had paid the Premiums to us.

Note: Please refer to Axis Max Life Waiver of Premium Plus Rider page for more details.

Axis Max Life Smart Ultra Protect Rider

Axis Max Life Smart Ultra Protect Rider is a Unit-Linked Individual Health Insurance Rider. This rider offers coverage against a range of risks. You may opt for coverage against one or more risks as per your needs. Risks covered under the rider are Term Booster with Accelerated Terminal Illness, Accidental Death Benefit, Accidental Total & Permanent Disability, and Payor Benefit. Return of premium option is available under all *Rider Benefit Variants except for payor benefit. The policyholder has the flexibility to choose from multiple possible combinations of *Rider Benefit Variant.

^*Rider Benefit Variant Term Booster with Accelerated Terminal Illness, Accidental Death Benefit, Accidental Total Permanent Disability will be applicable on Life insured and Payor benefit will be applicable on policyholder.

Note: Please refer to Axis Max Life Smart Ultra Protect Rider page for more details.

Fund Options and Their Performances

Axis Max Life High Growth Fund
(SFIN: ULIF01311/02/08LIFEHIGHGR104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
17.83%
Benchmark 5 year Returns
17.72%
*(Nifty MidCap Free Float 100%)

Nature of Fund

An open-ended equity multi-cap fund focussing on midcaps.

Investment Strategy

This multi-cap fund focuses on mid-cap equities; meaning it invests in companies with long-term high growth potential in terms of capital value assets. At least 70% of the Fund corpus is invested in equities, with the rest invested in government securities, corporate bonds and money market instruments. Hence, the risk involved is relatively higher.
Axis Max Life UL Life Secure Plus Fund
(SFIN: ULIF01628/04/09LIFESECPLS104)
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
5.77%
Benchmark 5 year Returns
6.13%
*(CRISIL Bond Index 100%)

Nature of Fund

An open ended debt fund which invests across duration with bias towards government securities

Investment Strategy

(This Fund is available only under Systematic Transfer Plan (STP), Lifecycle Based Portfolio and Trigger Based Portfolio strategy) .The investment objective of the Fund is to provide higher security of investment by way of higher proportion of investment in sovereign papers that carry an implicit guarantee for repayment of principal and interest from the Government of India. This Fund invests in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. issued primarily by Government of India/State Governments, Corporate and banks. The Fund also invests in money market instruments as prescribed by IRDAI. No investment is made in equities.
Axis Max Life UL Life Growth Super Fund
(SFIN: ULIF01108/02/07LIFEGRWSUP104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
9.73%
Benchmark 5 year Returns
9.11%
(NSE Nifty 100%)

Nature of Fund

An open-ended equity fund focussing on large caps.

Investment Strategy

It is primarily an equity-oriented fund. At least 70% of the fund corpus is always invested in equities. The rest is invested in debt instruments in government, corporate and money market papers.
Axis Max Life UL Life Growth Fund
(SFIN: ULIF00125/06/04LIFEGROWTH104)
Investment Group: Equity
Risk Profile | High
Fund 5 year Returns
7.84%
Benchmark 5 year Returns
7.86%
*(Crisil Bond Index 50% and NSE Nifty 50%)

Nature of Fund

An open-ended hybrid fund with the equity portion focused on large caps.

Investment Strategy

This fund offers investments across multiple asset classes including Equities, Government Securities, Corporate Bonds and Money Market Instruments. The portfolio will contain a minimum of 20% with an upper limit of 70% invested in stocks. Remaining assets are allocated to debt instruments from Government, corporate and financial instruments.
Axis Max Life UL Life Balanced Fund
(SFIN: ULIF00225/06/04LIFEBALANC104)
Investment Group: Balanced
Risk Profile | Medium
Fund 5 year Returns
7.39%
Benchmark 5 year Returns
7.22%
*(Crisil Bond Index 70% and NSE Nifty 30%)

Nature of Fund

An open-ended hybrid fund investing in a mixture of debt instruments and equities.

Investment Strategy

This fund invests primarily in debt instruments, including Government Securities, Corporate Bonds, Money Market Instruments etc. Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. Up to 40% of its corpus can also be placed into equities, with a minimum requirement of 10% and up to a maximum of 40%.
Axis Max Life UL Life Conservative Fund
(SFIN: ULIF00325/06/04LIFECONSER104)
Investment Group: Debt
Risk Profile | Medium
Fund 5 year Returns
6.28%
Benchmark 5 year Returns
6.51%
(Crisil Bond Index 90% and NSE Nifty 10%)

Nature of Fund

An open-ended hybrid fund investing predominantly in debt instruments.

Investment Strategy

Conservative Fund invests primarily in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. The Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. The Fund corpus invested is up to 15% in equities.
Axis Max Life UL Life Secured Fund
(SFIN: ULIF00425/06/04LIFESECURE104)
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
6.13%
Benchmark 5 year Returns
6.13%
*(CRISIL Bond Index 100%)

Nature of Fund

An open-ended debt fund that invests across duration.

Investment Strategy

This fund invests in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. authorised by IRDAI. The Government of India/ State Governments, Corporate and banks issues it. No investment is made in equities.
Axis Max Life UL Life Diversified Equity Fund
(SFIN: ULIF02201/01/20LIFEDIVEQF104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
13.13%
Benchmark 5 year Returns
10.93%

Nature of Fund

An open-ended equity multi-cap fund focussing on large and mid-caps.

Investment Strategy

The purpose of this fund is to invest at least 70% in equities across the entire market capitalisation range, primarily targeting large and mid-cap stocks from various companies to provide investors with long-term growth opportunities while preserving investment liquidity.
Axis Max Life UL Money Market II Fund
(SFIN:ULIF02301/01/20LIFEMONMK2104)
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
5.24%
Benchmark 5 year Returns
6.20%

Nature of Fund

An open-ended liquid fund that invests only in money market instruments.

Investment Strategy

The purpose of the fund is to deliver returns linked to Money Market levels through a portfolio with minimal interest rate and credit risk to provide a high level of safety of capital.
Axis Max Life UL Life Dynamic Bond Fund
(SFIN: ULIF02401/01/20LIFEDYNBOF104)
Investment Group: Equity
Risk Profile | Low
Fund 5 year Returns
5.76%
Benchmark 5 year Returns
6.13%

Nature of Fund

An open-ended debt fund that invests for a duration with focus on corporate bonds.

Investment Strategy

The fund generates higher returns by investing in high-quality and safe debt instruments including Government securities, corporate bonds and money market instruments. The aim is to maximise returns by focusing on the portfolio’s safety and liquidity.
Axis Max Life UL Sustainable Equity Fund
(SFIN: ULIF02505/10/21SUSTAINEQU104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

An open-ended equity fund investing in companies complying with ESG principles.

Investment Strategy

The fund aims to focus on investing in select companies that operate with social and environmental responsibility while following governance standards.
Axis Max Life UL Pure Growth Fund
(SFIN: ULIF02630/12/22PUREGROWTH104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

Investments in this fund will specifically exclude companies dealing in Banking, Alcohol, Tobacco products, etc.

Investment Strategy

The fund provides medium- to long-term returns to the investors by actively managing portfolio through investment in equities, cash, and money market instruments. The fund will not invest in companies that derive significant share of income from sectors such as Alcoholic beverages, Tobacco and tobacco products, certain animal produce, Gambling, Banking & Financial Services, and Entertainment (cinema, TV, etc.).
Axis Max Life Midcap Momentum Index Fund
SFIN: (ULIF02801/01/24MIDMOMENTM104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Midcap 150 Momentum 50 index.

Investment Objective

The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Midcap 150 Momentum 50 index. The fund will invest in the companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life Nifty Alpha 50 Fund
(SFIN: ULIF02914/05/24ALPHAFIFTY104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 index.

Investment Objective

The fund to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment with highest alphas within the top 300 stocks by average freefloat market capitalisation. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life Nifty 500 Momentum 50 Index Fund
(SFIN: ULIF03015/08/24MOMENFIFTY104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

To invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index.

Investment Strategy

The objective of fund is to invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment, with highest normalized momentum scores within the top 500 stocks by average free-float market capitalization. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life Nifty Momentum Quality 50 Fund
(SFIN: ULIF03127/10/24MOMQUALITY104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error.

Investment Strategy

The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error. Nifty 500 Multicap Momentum Quality 50 Index invests in 50 stocks, i.e. 10 companies from large cap universe (stocks forming part of the Nifty 100), 15 companies from midcap universe (stocks forming part of the Nifty Midcap 150) and 25 companies from the small-cap universe (stocks forming part of the Nifty Smallcap 250) based on the combination of momentum and quality factor scores.
Axis Max Life Smart Innovation Fund
(SFIN: ULIF03301/03/25INNOVATION104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

An equity-oriented scheme investing in innovative companies and business with the objective to generate long term capital appreciation.

Investment Strategy

Smart Innovation Fund is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively high.
Axis Max Life Nifty 500 Multifactor 50 Index Fund
(SFIN: ULIF03414/05/25MULTIFACTO104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

An open ended passive equity index investing in a 50-stock portfolio selected based on a combination of momentum, quality, value and low volatility factors from the Nifty 500.

Investment Strategy

The Objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE’s Nifty 500 Multifactor MQVLv 50 Index based on a combination of momentum, quality, value and low volatility factors. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life BSE 500 Value 50 Index Fund
(SFIN: ULIF03623/07/25BSEVALUEIN104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

An open-ended passive equity index investing in a 50-stock portfolio selected based Value parameters.

Investment Strategy

The Objective of the fund is to invest in a basket of stocks drawn from the constituents of BSE 500 Enhanced Value 50 Index based on value parameters. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life India Consumption Opportunities Fund
(SFIN: ULIF03807/10/25INDIACONSU104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

An equity-oriented scheme investing in companies operating in the consumption sector and its related or allied industries

Investment Strategy

The Objective of the fund is to achieve long-term capital appreciation by investing in equity instruments of companies operating in the consumption sector and its related or allied industries.
Axis Max Life BSE 500 Dividend leaders 50 Index Fund
(SFIN: ULIF03907/11/25BSEDIVLEAD104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

The objective of the fund is to invest in a basket of stocks drawn from the constituents of BSE 500 Dividend leaders 50 Index.

Investment Strategy

The objective of the fund is to invest in a basket of stocks drawn from the constituents of BSE 500 Dividend leaders 50 Index. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life High Growth Fund II
(SFIN: ULIF04117/12/25HIGHGROWTH104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

An open ended equity fund with a focus on Mid Caps

Investment Strategy

High Growth Fund II is a mid cap fund investing in companies with high growth potential in the long term. At least 80% of the Fund corpus is always invested in equities. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.
Axis Max Life Growth Super Fund II
(SFIN: ULIF04217/12/25GROWTHSUPR104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

An open ended equity fund with focus on large caps

Investment Strategy

This is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers.
Axis Max Life Diversified Equity Fund II
(SFIN: ULIF04317/12/25DIVIEQUITY104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

An open ended equity multi cap fund with focus on large and mid caps

Investment Strategy

The investment objective of the fund is to invest at least 80% of the fund corpus in a diversified basket of equity stocks over the entire market capitalisation range, primarily focusing on large and mid-cap companies covering a wide variety of sectors to provide investors with long term growth opportunities while ensuring liquidity of investments.
Axis Max Life BSE Dividend Stability Index Fund
(SFIN: ULIF04607/05/26BSEDIVSTAB104)
Investment Group: Equity
Risk Profile | Very High
New Fund

Nature of Fund

An open ended equity index fund that invests in large cap companies which have a historical track record of stable and sustainable dividend payments.

Investment Strategy

The objective of the fund is to invest in a basket of stocks drawn from the constituents of BSE Dividend Stability Index. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life BSE 500 Value 50 Index Fund II
(SFIN: ULIF04807/07/26BSENHVALUE104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

An open-ended passive equity index investing in a 50-stock portfolio selected based Value parameters.

Investment Strategy

The Objective of the fund is to invest in a basket of stocks drawn from the constituents of BSE 500 Enhanced Value 50 Index based on value parameters. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Axis Max Life India Sector Leaders Opportunities Fund
(SFIN: ULIF04922/07/26SECLEADERS104)
Investment Group: Equity
Risk Profile: Very High
New Fund

Nature of Fund

An open ended equity index fund that invests in diversified portfolio of sector leaders representing the broad spectrum of the Indian economy

Investment Strategy

The Fund aims to achieve long-term capital appreciation by investing in a diversified portfolio of equity and equity-related securities aligned with the BSE India Sector Leaders Index, subject to applicable regulatory requirements.

Note: Returns are 5-year compounded annualised growth rate (CAGR). Past performance is not indicative of future performance. Star rating is Overall Rating. Rating and returns are as on 31^st July 2026.

"The Above mentioned Fund returns are after deduction of Fund Management Charges (FMC)"

In the unit linked insurance policies, investment risk in the investment portfolio is borne by the policy holder. Past performance is not necessarily indicative of future performance. The linked insurance products do not offer any liquidity during the first five years of the contract the policyholder will not be able to surrender/withdraw the monies invested in linked insurance products completely or partially till the end of fifth year. Returns are 5 year compounded annualised growth rate (CAGR). Rating and returns are as on 31^st July 2026.

© 2020 Morningstar. All Rights Reserved. The information, data, analyses and opinions (“Information”) contained herein: (1) include the proprietary information of Morningstar and its content providers; (2) may not be copied or redistributed except as specifically authorised; (3) do not constitute investment advice; (4) are provided solely for informational purposes; (5) are not warranted to be complete, accurate or timely; and (6) may be drawn from fund data published on various dates. Morningstar is not responsible for any trading decisions, damages or other losses related to the Information or its use. Please verify all of the Information before using it and don’t make any investment decision except upon the advice of a professional financial adviser. Past performance is no guarantee of future results. The value and income derived from investments may go down as well as up.

The ‘Morningstar Overall Rating’ is a quantitative assessment of a fund’s past performance-both return and risk-as measured from one to five stars, with one (1) being the lowest and five (5) being the best as on 31^st July 2026.

Dynamic Fund Allocation

You can opt for the Dynamic Fund Allocation option only at the inception of the policy. Under this option, assets under management shall be maintained amongst Growth Super Fund/Growth Super Fund^# and Secure Fund in a pre-defined proportion that changes depending upon the years left to maturity as per the matrix below. Switching of existing Fund Value shall happen on the policy anniversary and Allocation of the premium received amongst the Funds shall happen on the date of receipt of such premium or premium due date, whichever is later, in the proportion mentioned in the table below. You do not have the option to redirect premiums or effect unit switches during the period this option is in force. You may opt out of the 'Dynamic Fund Allocation' option anytime during the Policy Term, which will then be effective from the next policy anniversary. Once opted out, 'Dynamic Fund Allocation' cannot be opted again. Also, after opting out, you can exercise free Switches or Premium Redirection options.

Number of Years to Maturity	Assets under management to be maintained under the Growth Super Fund/Growth Super Fund II^#	Assets under management to be maintained under the Secure Fund
16 – 30	80%	20%
11 – 15	60%	40%
6 - 10	40%	60%
0 - 5	20%	80%

^#As opted by the policyholder at inception.

Discontinuance Policy Fund (SFIN: ULIF002021/06/13LIFEDISCON104)

The Discontinuance Policy Fund is available only in the case of policy surrender or discontinuance within the first five policy years.

Fund Name	Government Securities	Corporate Bonds	Money Market & Cash Instruments	Equity & Equity related securities	Risk Rating
Discontinuance Policy Fund	60-100%	Nil	0-40%	Nil	Low

The minimum guaranteed return on this Fund is 4.0% per annum (or as mandated by IRDAI from time to time).

The excess income earned in the Discontinuance Policy Fund over and above the minimum guaranteed interest rate shall also be apportioned to the Discontinuance Policy Fund in arriving at the proceeds of the discontinued policies and shall not be made available to the Company.

Features that Set Axis Max Life Flexi Wealth Advantage Plan Apart

Axis Max Life Flexi Wealth Advantage Plan is the perfect combination of life coverage and investment instrument for the modern investor. It is structured keeping in mind the need for personalised investment options and flexibility.

Flexibility to choose from 27+ fund options and 5 different investment strategies.
Flexible premium payment options – Regular Pay, Single Pay and Limited pay.
Return of all ULIP charges¹ upon maturity of the policy..
Guaranteed Loyalty Additions and Auto Debit Boosters to boost your Fund Value^~*.
Ease of switching and premium redirection between funds.
Option to avail policy benefits till 100 years and regular systematic withdrawals under Whole life variant.
¹Charges eligible for return will be mortality charge on death benefit, policy administration charge and premium allocation charge and will exclude any extra mortality charge, mortality charge on WOP benefit, rider charge and Goods & Service Tax/any other applicable tax levied on the charges deducted.
^~*Enjoy Guaranteed Loyalty Additions to further enhance your Fund Value from 8th year onwards

Download Policy-related Documents

Policy Prospectus

Format: PDF|Size: 1 MB|Language: English

Policy Leaflet

Format: PDF|Size: 923 KB|Language: English

Policy Contract

Format: PDF|Size: 735 KB|Language: English

Mortality Rates

Format: PDF|Size: 586 KB|Language: English

Customer Information Sheet

Format: PDF|Size: 189 KB|Language: English

Policy Prospectus

Format: PDF|Size: 1 MB|Language: English

Policy Leaflet

Format: PDF|Size: 923 KB|Language: English

Policy Contract

Format: PDF|Size: 735 KB|Language: English

Mortality Rates

Format: PDF|Size: 586 KB|Language: English

Customer Information Sheet

Format: PDF|Size: 189 KB|Language: English

Why Choose Axis Max Life Insurance?

99.8% Death Claims Paid Ratio

(Source: Individual Death Claims Paid Ratio as per Audited Financials for FY 2025-2026)

405 Branches

(Source: As reported to IRDAI, FY 2024-25)

₹2,191,857 Cr. Sum Assured

In force (individual) (Source: Axis Max Life Public Disclosure, FY 2024-25)

₹200,000 Cr. Assets Under Management

(Source: As per financials closed on 30th June 2026)

ARN: PDP/FWAP/210826

THE LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

All Applicable Taxes, Cesses, and Levies as imposed by the Government will be deducted from the premiums received. (This disclaimer should be mentioned on the front page in the advertisements, where an example / benefit illustration with respect to the returns is being shown in the body of an advertisement.

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