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What is Mutual Fund Investment?
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What are Different Types of Mutual Funds in India?
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What is Mutual Fund? Meaning, All About Mutual Funds

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The biggest challenge about investing is to decide where to invest. And, if you have been a newbie at investing, it can get more confusing. At this point in time, you might want somebody else to do the job for you. Guess what? It is possible with mutual funds.

Mutual funds have been a popular investment option for their convenience, liquidity, returns, and safety. We will be learning more about what are mutual funds, its types, the features and benefits of mutual funds in the subsequent sections.
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The biggest challenge about investing is to decide where to invest. And, if you have been a newbie at investing, it can get more confusing. At this point in time, you might want somebody else to do the job for you. Guess what? It is possible with mutual funds.

Mutual funds have been a popular investment option for their convenience, liquidity, returns, and safety. We will be learning more about what are mutual funds, its types, the features and benefits of mutual funds in the subsequent sections.
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Written bySumit Narulaverification-badge
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Sumit Narula is a financial writer with 10+ years of experience in writing about investment products. He has covered ULIPs, mutual funds, and retirement plans across fintech firms and insurers like Axis Max Life.linkdin-icon
Published 29th August 2023
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Reviewed byPrateek Pandeyverification-badge
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Prateek Pandey comes with 6+ years in the financial services industry and has led strategy for investment products like ULIPs, mutual funds, and retirement plans. His deep understanding of investor behavior ensures customer gets through understanding before decision making.linkdin-icon
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What is Mutual Fund Investment?

Mutual funds are a professionally managed investment scheme that pools money from a large number of investors and subsequently invests this in multiple investment instruments like shares, stocks and bonds. Mutual Funds in India are governed by SEBI (Securities Exchange Board of India) guidelines.

The investment decisions of a mutual fund are taken by a fund manager and a team of analysts who have in-depth knowledge of how different financial markets work. In return for the professional management of a mutual fund, the investors are required to pay an annual fee known as the total expense ratio (TER) of the mutual fund.

 

How Do Mutual Funds Work?

Since mutual funds have multiple investors who can invest different amounts, the assets held by a mutual fund are divided into small parts known as units. Investors can purchase units of the mutual fund from the Asset Management Company (AMC) based the cost of each unit known as the NAV (Net Asset Value). The larger the investment made by the investor the greater is the number of units that can be purchased. The NAV of a mutual fund varies based on the performance of the scheme’s investments. So, when the fund performs well, its NAV increases and investors make a profit on their investment. Similarly, when a scheme performs poorly, its NAV decreases and a loss is incurred by the investor.

Here are the steps in which a mutual fund investment works:

  • First, you can invest a lump sum or start an SIP
  • The money you and other investors contribute is combined and added to a pooled fund
  • A fund manager manages this pool of money and puts your money into bonds, stocks, and other securities, as per the investment goal of that fund.
  • The fund value, also called NAV, is calculated every day and is divided into all investor units
  • The market performance influences the value of your investment. It either rises or falls based on market conditions
  • Your investment returns are determined by the current NAV when you redeem your units

What are Different Types of Mutual Funds in India?

Now that we know what is mutual fund in India, let us discuss its types. Mutual funds in India differ according to certain criteria. Here are the details of some of the different types of mutual funds in India:

Classification on the basis of fund structure:

This type of classification depends on the flexibility to sell and purchase individual mutual fund units.

Open-ended: This type of mutual fund investment offers the highest flexibility in terms of the unit purchased or tenure. Open-ended mutual funds do not come with any specific constraint in terms of the quantity of units purchased or investment tenure. Investor has the liberty to trade however they want to and exit whenever they want to at the current Net Asset Value (NAV).

Close-ended: In this type of mutual fund investment, the unit capital is fixed. In other words, the mutual fund company is restricted when it comes to selling more than the pre-decided limit. In addition, it has a fixed maturity date; an investor cannot withdraw from the fund before the maturity date.

Interval Funds: As the name suggests, interval funds allow trading of the units during pre-decided transaction intervals. As per the rules of the scheme, the transaction period has to be at least 2 days, with a 15-day window between the two transactions.

Classification on the Basis of Investment Objective

The mutual funds can differ on the basis of the investment goals of the investor:

Growth Funds:

This type of mutual fund invests in growth-oriented funds such as equity for capital appreciation. Growth funds are preferred by investors who have surplus sums that they can invest in high-risk instruments to gain high returns. In addition, they should be willing to have a medium or long investment horizon.

Regular Income Funds:

This type of mutual fund invests money in multiple debt assets such as certificates of deposits, bonds, and securities. Regular income funds have had a reputation for earning higher returns as compared to deposits. They offer a steady and regular income to investors. However, there is zero guarantee of returns as they depend on the performance of funds. The return is generated from the interest income and capital gains resulting from any fluctuations in the value of securities. As this mutual fund invests in debt mutual funds, it is ideal for risk-conservative investors who can invest for 2-3 years.

Liquid Funds:

Liquid funds are a sub-category of debt funds as they majorly invest in debt instruments for up to 91 days. This type of mutual fund comes with a maximum investment limit of 10 lakh. What makes liquid funds different from other debt funds is the calculation of Net Asset Value. The NAV is calculated for 365 days, while for others, only business days are accounted. The returns depend on the current short-term interest rate. Ideal for investors with a short investment horizon.

Classification on the Basis of Asset Class:

Mutual funds also differ on the basis of asset classes. Let us understand the bifurcation.

Equity Mutual Funds:

As the name suggests, equity mutual funds invest in stock or equity. As the investment is market-linked, the returns depend on the performance of shares in the market. These funds are known to generate high returns, but at the same time, they carry high risk.

Large-cap Funds:

Large-cap funds invest in large-capitalisation companies. These funds have the reputation of generating stable returns. They are also considered the safest when compared to all equity funds. Owing to the stock's reliability and good name, they are chosen by investors even during shaky market conditions. Large-cap funds do carry market risk, but this risk seldom takes a sudden plunge as the risk is diluted when other stocks perform well, even when one or two fail.

Mid-cap Funds:

As the name suggests, mid-cap funds invest in companies with moderate capital. The 65% allocation and distribution of funds is made in equity and equity-linked instruments of mid-cap companies. These companies are in their growth phase and looking to expand in the future. Consequently, mid-cap mutual funds happen to be more aggressive than large-cap mutual funds. Even though these funds offer high returns, they carry a high level of risk as compared to large-cap funds.

Small-cap Funds:

This type of mutual fund invests in equity schemes of small capitalisation companies. This fund invests a minimum of 65% in equity and equity-related schemes of small-cap companies. Small-cap companies have a very high growth potential if everything goes right. As growth isn't guaranteed, it carries the highest risk but the highest returns.

ELSS (Equity Linked Savings Scheme):

An Equity Linked Saving Scheme, also known as ELSS, is one of the most preferred tax-saving instruments in the market. Not only do they help investors save on tax, but they also facilitate wealth creation. In addition, they come with a short lock-in period of 3 years. This type of mutual fund is appropriate for salaried individuals.

Flexicap Funds:

Flexi-cap funds invest in equity and equity-related financial assets across all market capitalisations – small, mid, and large-cap. Providing both value and growth to investors, these mutual funds are dynamic enough to strike a balance between returns and risk by shifting among them. These funds are not limited to investing in stocks with pre-decided capitalization. The fund is allocated to different capitalizations to mitigate the risks by reducing the volatility of a particular capital market.

Sectoral/Thematic Funds:

Thematic funds are inclined towards specific themes or trends, such as sustainability and clean energy, and therefore invest in companies matching the specific theme.

Multi-cap Funds:

Multi-cap mutual funds do not concentrate on a single market capitalisation but expand to all capitalisations and sectors. The investment in the fund assets is exposed to large-cap stocks to maintain stability and mid-cap and small-cap to yield growth potential. The underlying stocks can redeem their value in the bull market, where the manager capitalizes on the growth opportunities of both small and medium companies. Similarly, they bend towards large-cap stocks to take refuge when the market gets bearish.

Value Funds:

This type of mutual fund adheres to a value investment strategy. They invest in stocks of companies that have 'value' and the potential to grow in the future. These are the companies that have an underrated stock value, and stock value is not a faithful indicator of their worth. A company’s intrinsic value is determined by considering its business model, financials, competitive analysis, and management team, to name a few. If the company’s intrinsic value is more than the market value, it is regarded to have 'value.'

Contra Funds:

Contra funds are an open-ended scheme with a unique investment principle. This type of mutual fund makes investments based on converse investment sentiments prevalent in the market. This means stocks of a company are purchased even when they are not performing well. Both under-performance and over-performance of stocks result in the distorted value of the asset, which the fund manager attempts to capitalize on. The core ideology behind this is that the low price of an asset would normalize in the long run. This type of mutual fund helps investors take advantage of the contrarian theory by generating returns from fluctuating market conditions. 65% of the investment is made into equity and related funds.

Dividend Yield Fund:

This type of mutual fund invests in stocks of companies that have a good record of distributing high dividends to the shareholders when the profit is high. It is important to note that these companies only allocate dividends when they earn profits. Ergo, a dividend yield fund, invests in highly profitable companies with a good reputation for allocating dividends.

Focused Fund:

A focused mutual fund holds a small variety of bonds and stocks that share a similarity. They can be focused on a limited number of stocks belonging to a limited number of sectors instead of holding a diversified combination. These funds hold positions in 20-30 companies or less, in contrast to funds that hold positions in more than 100 companies.

International Funds:

This type of mutual fund can invest in internationally located companies. These funds can help investors broaden their investment options, resulting in higher return potentials.

Index Funds:

An index fund monitors the performance of an underlying index, like the Sensex or Nifty. These funds adhere to their benchmark index unaffected by market conditions. These funds provide diversified exposure with lower management costs. Since Index Funds replicate the performance of the indices as a whole, they are considered to be suitable as only long-term investments.

Exchange Traded Funds (ETFs):

An Exchange Traded Fund, also known as ETF, can be traded on a stock exchange. ETFs are designed to monitor the performance of a particular index or a group of assets, such as stocks, bonds, or commodities. By investing in an ETF, an individual can gain exposure to a diverse range of assets without having to buy each asset individually. ETFs offer several benefits, including low costs, tax efficiency, and ease of trading. They have become increasingly popular lately as a method for investors to gain diversified exposure to various markets and sectors.

Debt Mutual Funds:

Debt fund is a type of investment fund that chiefly invests in fixed-income securities, such as bonds, treasury bills, and corporate debt. The main objective of debt mutual funds is to generate income for investors through interest payments on the underlying securities. These funds are typically less volatile than equity mutual funds, making them a popular choice for investors who seek stable returns and have a lower risk appetite.

Liquid Funds:

Liquid funds are a kind of debt mutual fund that invests in short-term money markets instruments such as treasury bills, commercial papers, and certificates of deposit. These funds are known for their high liquidity and low-risk profile, making them a popular investment option for those looking to park their idle money for a short period of time. They are regarded as a safe investment option available, with the potential to generate higher returns than traditional savings accounts or fixed deposits. These funds typically have no exit load or lock-in period, making them a flexible option for investors who need quick access to their funds.

Overnight Funds:

Overnight funds are a type of debt mutual fund that primarily invests in overnight securities, such as repo and reverse repo agreements, treasury bills, and cash reserves. As the name suggests, these funds typically have a noticeably short investment horizon of one day, making them one of the most secure investment options available in the market. In addition, they are regarded to be one of the most liquid investment options, with low volatility and no credit risk. They offer a higher rate of return than traditional savings accounts and are an ideal option for those looking to park their idle funds for a brief period of time. Additionally, overnight funds have no exit load or lock-in period, making them a highly flexible investment option.

Ultra-Short Duration Funds:

Ultra-Short Duration Funds invest in fixed-income securities with a maturity period of 3 to 6 months. These funds are ideal for investors who seek a slightly higher return than traditional liquid funds without taking on too much risk. Ultra-Short Duration Funds typically invest in a mix of high-quality debt securities, including government securities, certificates of deposit, and corporate bonds. They are designed to provide stable returns over a short-term investment horizon and are less volatile than longer-term debt mutual funds. These funds also offer the benefit of lower credit risk and high liquidity. Ultra-Short Duration Funds may be suitable for investors with a low-to-medium risk profile who are looking for a flexible investment option with higher returns than savings accounts or fixed deposits.

Low Duration Funds:

Low Duration Funds are a type of debt mutual fund that primarily invests in fixed-income securities with a maturity period of 6 to 12 months. They are ideal for investors who seek slightly higher returns than traditional liquid funds or ultra-short duration funds, with lower risk. Low-duration funds typically invest in a mix of high-quality debt securities, including government securities, corporate bonds, and money market instruments. These funds are designed to provide stable returns over a short-term investment horizon and are less volatile than long-term debt funds. Additionally, low-duration funds have the benefit of lower credit risk and high liquidity. Low-duration funds may be suitable for investors with a low-to-medium risk profile who are looking for a flexible investment option with higher returns than savings accounts or fixed deposits.

Medium Duration Funds

Medium Duration Funds are a type of debt mutual fund that primarily invests in fixed-income securities with a maturity period of 3 to 4 years. These funds aim to offer a balance between the stability of low-duration funds and the potential for higher returns of long-duration funds. According to experts, these funds are best suited for investors with a medium to high-risk appetite and a longer investment horizon of up to 4 years.

Medium Duration Funds typically invest in a mix of high-quality debt securities, including government securities, corporate bonds, and money market instruments. These funds may provide higher returns than low-duration funds and ultra-short-duration funds, but they also come with a higher level of risk. It is important to understand the investment strategy and risk profile of medium-duration funds before investing.

Medium to Long Duration Funds

Medium to Long Duration Funds is a type of debt mutual fund that primarily invests in fixed-income securities with a maturity period of 4 to 7 years. These funds aim to provide a balance between the stability of low-duration funds and the potential for higher returns of long-duration funds. According to experts, these funds are best suited for investors with a medium to high-risk appetite and a longer investment horizon of 5 years or more.

Medium to Long Duration Funds typically invests in a mix of high-quality debt securities, including government securities, corporate bonds, and money market instruments. These funds may provide higher returns than low-duration funds and medium-duration funds, but they also come with a higher level of risk. It is important to understand the investment strategy and risk profile of medium to long-duration funds before investing.

International & Domestic Fund of Funds (FoFs):

International and Domestic Fund of Funds are mutual funds that invest in a combination of various mutual funds. International Fund of Funds invests in foreign mutual funds that invest in stocks, bonds, and other securities outside of the investor's home country. Domestic Fund of Funds, on the other hand, invest in a combination of mutual funds within the investor's home country.

Children's Fund:

This type of hybrid mutual fund helps an investor to save for their child's future. Children’s mutual funds often known as Gift schemes typically have a lock-in period of 5 years and can be redeemed in the long-term to pay for planned expenses like children’s education expenses, marriage, etc.

Retirement Fund:

This type of mutual fund is an open-ended scheme with an initial lock-in period of 5 years that helps investors in retirement planning for the long-term. This type of fund invests in low-risk investments such as government securities to provide a steady income to the individual. However, a retirement mutual fund also invests in equity and debt securities to gain returns and ensure your investment grows.

There are several more types of mutual funds based on asset class. Here is a brief:

Type of Fund Brief
Dynamic Bond Funds These funds participate in money market instruments such as government securities, corporate bonds etc. They do not have any restriction on duration or maturity of the securities.
Corporate Bond Funds Minimum 80% investment in corporate bonds only in AA+ and above rated corporate bonds
Credit Risk Funds Minimum 65% investment in corporate bonds, only in AA and below rated corporate bonds
Floater Fund Money Market Funds Minimum 65% is invested in floating rate instruments.
Banking & PSU Funds Minimum 80% in debt instruments of banks, PSUs, public financial institutions, and municipal bonds
Gilt Funds Minimum 80% in G-secs, across maturity
Gilt Funds with 10 year constant duration Minimum 80% in G-secs, such that the Macaulay duration of the portfolio is equal to 10 years
Short Duration Funds  Investment in Debt & Money Market instruments with Macaulay duration of the portfolio between 1 and 3 years
Hybrid Mutual Funds They are a blend of equity and debt investments.
Balanced Hybrid Funds These hybrid funds invest at least 65% of in equity instruments and the remaining in debt securities.
Aggressive Hybrid Funds These schemes make a compulsorily investment of at least 65% and up to 80% in the equity asset class and 20- 35 % in debt asset class.
Conservative Hybrid Funds They invest 10-25% equity instruments. The remaining 75-90% is invested in debt instruments.
Multi-Asset Allocation Funds These funds make investments in at least three asset classes. The allocation needs to be at least 10% in each asset class.
Arbitrage Funds They aim to generate returns by exploiting price discrepancies in different markets.
Equity Savings Funds These funds aim to balance risk and returns by investing in derivatives, equity, and debt. The asset allocation ranges between 65 to 100% in equity and 0-35% in debt asset classes.

Ways/modes of Mutual Fund Investment

Following are the modes of mutual fund investment:

  •  Lump-sum Investment: This mode allows the investor to invest in one-go. Lump-sum investments are typically made in order to time markets and purchase mutual fund units at low NAV when markets are down.
  •  Systematic Investment Plan: Also known as SIP (systematic investment plan), this type of mutual fund investment enables the investor to grow the wealth corpus steadily through systematic and regular deposits in the scheme.
  •  Systematic Transfer Plan: A systematic transfer plan enables investors to move their financial resources between schemes without any inconvenience. This shift takes place periodically, helping investors gain market advantage by switching between securities when they provide higher returns. It protects the interests of an investor at the time of market fluctuations to minimise loses and maintain investor interest.

 Also Read: SIP Calculator

How To Invest in Mutual Funds?

The first and foremost step of investing in mutual fund is to select the mutual fund company of your choice. Once that is done, create an investment account with the mutual fund house. You would have to complete your KYC (Know Your Customer) to get started. After the successful verification, you can start investing in mutual funds keeping your considerations in mind.

What are the Documents Required to Invest in Mutual Funds?

You need to provide KYC documents for verification. Here is the list of documents that you need for a mutual fund investment:

  • PAN card
  • ID proof (driving licence, voter ID card, Aadhaar card, or any other state or central government)
  • Address proof (driving licence, voter ID card, passport, ration card, bank passbook, utility bills, etc.)

How Do Tax Saving Mutual Funds Work?

Tax saving mutual funds, Equity Linked Saving Scheme (ELSS funds) offers tax benefits to the investors. According to the section 80C of the Income Tax Act 1961, an investor can get an accumulated tax benefit of up to ₹1.5 lacs, on an open-ended equity fund, in the entire lock-in tenure of the scheme. ELSS funds while being a popular Section 80C investment option are also categorised as diversified equity funds, that primarily invest in stocks of multiple organizations as per the investment aim of the fund. The objective of tax saving mutual funds is to maximize capital appreciation over the period.

Benefits of Investing Mutual Funds

Mutual funds may come with a few risks. However, the returns are higher than any other investment plans, and mutual funds come with various risk management measures. Hence, investors are keener on investing in Mutual Funds than in any different investment plan.

Here are a few of the many advantages of investing in mutual funds:

  •  Affordable and Convenient: What makes mutual benefits the best investment option is the flexibility and affordability of the mutual funds. For many investors, it is non-affordable to purchase all units of a single mutual fund. Some investors may be new to the concept of mutual funds and try it for the first time. Such investors can start by investing a smaller amount. If you are a working professional, you can invest through Systematic Investment Plan (SIP). With an SIP, you can invest money monthly or quarterly as per your budget or convenience and you can also estimate your future investment corpus using a SIP calculator.
  •  Liquidity: One of the significant benefits of investing in mutual funds is the 'liquidity' of the funds. This liquidity feature applies to the units of open-ended mutual funds. An investor can liquidate (redeem) the units to fulfil your financial needs at any time on any business day (opening days of the stock market or banks). After liquidating your units, the amount is credited to your account within 2-4 days, depending on the scheme of your mutual funds.
  •  Professional Management: Some investors may be a new mutual fund investor or may not have the required knowledge or enough time to research different mutual fund schemes and purchase stocks. Mutual funds are managed by professionals with experience and expertise in actively buying, selling, and monitoring investments. Professional portfolio management is the most significant benefit of investing in mutual funds. The experts timely inspect the investments and rebalance the portfolio accordingly to meet the scheme's objective.
  •  Low Cost: Another beneficial point of mutual funds is their low cost. As a result of higher economies of scale, mutual fund schemes have a low expense ratio. The expense ratio is the per unit cost required for running and managing a mutual fund. The lower the expense rate, the higher the returns on investment.

How to Choose the Right Mutual Fund for You?

To ensure that you choose the right mutual fund, consider the following factors:

Investment Goals

First, you need to decide the objectives of your mutual fund investment. This includes growth, income, retirement corpus, etc. If you have long-term goals, go for equity funds, as they offer capital appreciation. However, for short-term goals and stable returns, you can choose debt funds. Choose funds that align with your investment goals and timeline.

Risk Tolerance

Before selecting a mutual fund, you should assess whether it aligns with your risk appetite. You can invest in equity funds for higher returns, but they are highly volatile. This means that their prices tend to fluctuate with market movements. Debt funds, on the other hand, are less volatile than equity funds but can yield moderate returns.

Past Performance

To assess the reliability and future returns potential of the fund you are planning to invest in, check its past performance. However, past performance may not guarantee you future returns, but it definitely provides insights into the fund manager’s expertise.

Expense Ratio and Fees

It is necessary to have complete knowledge regarding all associated costs, such as expense ratios and exit loads, as they can influence your overall investment returns. Prioritising low-cost direct plans can help maximise your returns, as a higher expense ratio can erode your gains over time.  
  • 5.  Risk Diversification: The value of investments is changeable and may rise or fall. Investing in mutual funds is beneficial as you can simultaneously invest in multiple asset categories to reduce the risk. By diversifying your investment, the threats cognate with one asset can be countered by the others.
  • 6.  Tax Benefit: Under sector 80C of the Income Tax Act, investments in ELSS (Equity Linked Savings Scheme) offer an accumulated tax exemption of up to ₹1.5 lacs in the three-year lock-in tenure of the scheme. Additionally, the taxation rules of mutual funds in India focus primarily on the gains from investment and not on the income tax slab of the investor.

Disadvantages of Mutual Funds

The four sweeping disadvantages of mutual funds are the cost required to manage the mutual funds, the lock-in period of the scheme, dilution, and fluctuated returns.

  •  Management Cost: As mentioned earlier, mutual funds are operated by fund managers and market analysts. The enumeration of these individuals comes from the investors and other operations costs of the funds. It is advisable to consider the total funds' management charges.
  •  Lock-in Period: Lock-in periods can be significantly disadvantageous as you cannot withdraw your investments before the specified time. Penalties will be applied to the investor if the amount is withdrawn before the lock-in period. Currently,
  •  Dilution of Profits: As diversifying the investments can reduce the risk of loss, it may dilute profits. Hence, you should not invest in multiple mutual funds at the same time.
  •  No Guaranteed Returns: As described earlier, the value of the funds is changeable depending on the marketing conditions. Due to the fluctuation in the value, the returns on the investment are not guaranteed to be profitable.

Common Terms Related to Mutual Funds

Mutual funds are the most-affordable plans, where you can flexibly choose to invest in different assets and securities. Before investing in mutual funds, here are a few terms you must know:

  •  Net Asset Value (NAV): The most common term to be familiar with is the Net Asset Value or NAV. It defines the price of a mutual fund unit. NAV is calculated as the ratio of total net assets to the total number of units issued. The total net asset value is the market value of the entire mutual fund.
  •  Asset Management Company (AMC): An AMC or Asset Management Company is a registered organization that handles asset management and investment divisions for mutual funds. All AMCs must register with SEBI and operate by the SEBI guidelines.

Key Components that Influence How Mutual Funds Work

The following components influence the performance of mutual funds:

NAV (Net Asset Value)

Net Asset Value (NAV) indicates the performance of a specific mutual fund scheme. The money you invest in mutual funds is invested in the securities market. NAV is the market value of the securities that your mutual fund scheme holds. The NAV of a fund changes every day as per the market value of the securities.

When you divide the market value of a mutual fund scheme’s securities by the scheme’s total number of units on a particular day, you get the NAV per unit. For instance, if a mutual fund's securities are worth ₹200 lakh, and it has issued 10 lakh units at ₹10 each, the NAV per unit is ₹20. Funds must disclose NAV regularly, i.e., daily or weekly, based on the type of the scheme.

Expense Ratio

The fund manager and their team of experts are responsible for managing the mutual fund investments. You need to pay a charge to the fund house, as the experts manage your money and invest it in suitable assets. This management fee is known as the expense ratio.

It includes all fees and costs incurred in managing and running a mutual fund scheme. This includes distribution fees, management fees, etc. However, the total expense ratio cannot be more than 2.25%, as decided by the SEBI. When selecting mutual funds, select the ones with a low expense ratio, as a higher expense ratio can lower net profit.

Fund Manager Strategy

The fund management team and fund manager have a significant impact on the performance and operation of a mutual fund scheme. They invest your money across various securities, aligning your funds with the mutual fund’s investment objectives.

Moreover, they actively manage your fund portfolio by analysing and reviewing it periodically. Thus, the performance of your fund units is influenced by the time of investment and security selection by a fund manager.

As a result, fund managers with solid track records and industry experience can handle investors' money more effectively. Therefore, you should choose funds run by expert fund managers

Market Movement

There are three types of market movement: bull, bear, and sideways. Equity mutual funds, particularly growth-oriented ones, perform well in bull markets because rising stock prices cause increasing NAVs and returns.

Value and defensive funds in stable industries, like utilities, fare better in bear markets, which deteriorate performance through falling prices and panic-driven withdrawals. Skilled stock selection and cost-effectiveness are highlighted in sideways markets, which yield flat returns.
  • 3.  Systematic Investment Plan (SIP): SIPs are the most commonly invested mutual funds. It is the best option for working professionals who are getting paid monthly. In a Systematic Investment Plan, the investor can invest a small amount at different intervals, such as weekly, monthly, or quarterly.
  • 4.  Asset Under Management (AUM): Asset Under Management indicates the sum and the size of the assets controlled by the respected AMC. Due to daily new investments, the AUM of the funds keeps changing.
  • 5. Exit Load: Exit load in a mutual fund defines the fee that an investor is required to pay upon exiting from a mutual fund. It is charged to deter investors from withdrawing from the investment maid.

Should You Invest in Mutual Funds?

Investing in mutual funds depends entirely on the needs and financial situation of the investor. However, mutual funds are gaining popularity among millennials due to their numerous advantages to investors. If you are optimistic about investing in mutual funds, you must learn as much as possible about mutual funds and their pros and cons. You can invest in mutual funds with the approach of the 50:30:20 rule. The rule suggests spending 50% of your earnings on your needs, 30% on your wants and leisure items, and 20% must be saved for emergencies.

Conclusion

Mutual funds have been a popular investment option due to their convenience, liquidity, market-linked returns that have the potential of beating inflation and more. While mutual funds are an excellent way to help you reach various long-term investment goals, there are two key limitations that one must keep in mind. Firstly, returns from mutual funds are not guaranteed and secondly, being an investment-only instrument, this does not offer any protection benefits to the investor or his/her loved ones.

This is where, the Axis Max Life Smart Wealth Advantage Guarantee Plan can be your one-stop solution for wealth creation and protection of your loved ones. This plan provides guaranteed returns that are independent of changing market conditions while also providing life cover benefit for the financial well-being of your loved ones in the case of your untimely demise. Additionally, you can claim tax benefits on premium payments under the old tax regime, as per prevailing tax laws. Moreover, the policyholder is also eligible to get tax-free maturity benefits from the plan as per terms and conditions specified u/s 10(10D) of the Income Tax Act.

Frequently Asked Questions (FAQs)

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How can I make money from a mutual fund scheme?

If you wish to make a reasonable sum by investing in mutual funds, consider investing by availing the benefits of a systematic investment plan . This will enable you to mitigate the impact of changing market conditions and if you stay invested for the long-term, you have good chance of growing your wealth significantly.

Can I lose my money in a mutual fund?

Yes, you can lose money in a mutual fund. Mutual funds come with a few risks. If the securities or assets held by a fund lose their value, you may lose some or all of your money invested in that mutual fund.

How do investors redeem their funds?

Investors can usually redeem their funds after the completion of the objective of the investment made. The funds can be redeemed in parts or entirely by choosing all units to withdraw. Investors can also select to redeem the gained sum and keep the principal invested. Units bought through a trading account can be redeemed by contacting the broker or placing a redemption request online. If the funds are purchased via the mutual fund's website, the investor can redeem them by filling out a form on the website and submitting it to the AMC.

Is investing in mutual funds a good idea?

Investing in mutual funds is a good idea as the returns are higher. Apart from a higher return on investment, mutual funds offer multiple risk management measures to ensure safe investment.

What are actively managed funds?

Actively managed funds are funds in which either a manager or a management team actively participates and decides on investing the fund's money into various assets or securities. Before investing in an active or passive investment fund, the investor should inspect its situation and the requirement of the type of investment.

Are mutual funds better than stocks?

Mutual funds and stock investments are both good options for investing your money. However, the differences between the two make the former a better choice as it has significant advantages for the investor. Mutual funds can be the most affordable investment plan with a higher return on investment. You are responsible for managing your share investments, while fund managers manage mutual funds. Unlike share investments, you can get Section 80 C tax benefits by investing in ELSS mutual funds.

What are passively managed funds?

Investing in mutual funds depends on the requirements of the investor. Passively managed funds follow the market index to operate. Unlike active plans, they are managed by any team or individual. As no identity operates passive funds, they are cheaper than active ones.

For how long should I invest in a mutual fund?

With a diversity of options, you can invest in mutual for the shorter and longer term. Industry experts advise investing in longer terms as the returns are higher, so you can accumulate greater redemption money in the longer term. Investors can invest in more extended plans with more than three years to avail themselves of tax benefits.

Are hybrid mutual funds good?

Hybrid mutual funds, also known as asset allocation funds, are investment schemes where investors can invest money in two or more asset classes, or a combination of equity and debt investments formulated to meet the scheme's investment objectives. Hybrid funds are safer than equity funds and offer better returns than debt funds.

What are common risks of debt funds?

Debt mutual funds come with three common types of risks: credit risk, interest rate risk, and liquidity risk.

What are common risks of equity funds?

Equity mutual funds are considered ideal investment options for newbie investors or investors who lack knowledge of investing the right amount in funds. An equity fund is seen as a 'risky investment' as it comes with a significant degree of market risk.

Which is better - Lumpsum or SIP investing?

Investing in mutual funds entirely depends on the budget and financial requirements of the investor. One should invest after considering the scope and requirements to improve their financial future. Other factors to consider before choosing the investment type are the risk appetite of the investment, the lock-in period of the investment, and the return on investments.

Which mutual funds are relatively less risky?

Based on the risk scale from very low to high-risk funds, it is advisable to start with investing in very low-risk mutual funds. Liquid funds and short-term funds (from one month up to one year) are considered low-risk mutual funds as they are less volatile as compared to most equity schemes. These mutual funds are best for fulfilling short-term financial goals. Nevertheless, investors can choose any mutual fund based on knowledge, economic growth and their financial goals and preferences.

What are the advantages of investing in mutual funds?

The benefits of investing in mutual funds include diversification, potential high returns through pooled investments, professional fund management, liquidity, etc.

How much can I start investing in mutual funds with?

You can start investing in mutual funds with as low as ₹100 through systematic investment plans or direct plans. Several online platforms feature hassle-free investment for beginners.

How are mutual funds regulated in India?

The Securities and Exchange Board of India (SEBI) regulates mutual funds in India to maintain transparency and ethics. Moreover, the Association of Mutual Funds in India (AMFI) promotes colour-coding risks and standards to protect investors from market volatility.

What are the risks associated with mutual funds?

Risks associated with mutual funds are market volatility for equity funds and changes in interest rates and credit defaults for debt funds. SEBI's colour code indicator helps you detect risk levels associated with various funds before investing.

How do I choose the right mutual fund?

To choose the right mutual fund, you should first assess your investment goals. You should also check the fund's past performance and its expense ratio. Also, consider your risk tolerance and your fund manager's expertise.

ARN NO: PCP/MF/050623

Sources:

timesofindia.indiatimes.com/business/faqs/mutual-fund-faqs/mutual-fund-earning-how-do-you-earn-from-mutual-funds/articleshow/67737332.cms

economictimes.indiatimes.com/wealth/invest/how-to-redeem-your-mutual-fund-investments/articleshow/92609206.cms

economictimes.indiatimes.com/industry/banking/finance/banking/is-investing-money-in-mutual-funds-good-or-should-i-go-for-stocks/articleshow/90917078.cms

www.amfiindia.com/investor-corner/knowledge-center/what-are-mutual-funds-new.html

www.amfiindia.com/investor-corner/knowledge-center/types-of-mutual-fund-schemes.html

cleartax.in/s/mutual-fund-types

paytm.com/blog/mutual-funds/what-are-flexi-cap-funds-are-they-the-same-as-multi-cap-funds

economictimes.indiatimes.com/definition/index-fund

www.investopedia.com/terms/d/debtfund.asp

economictimes.indiatimes.com/mf/analysis/medium-to-long-duration-funds-definition-features-risks-performance/articleshow/84894463.cms

www.amfiindia.com/investor-corner/knowledge-center/SEBI-categorization-of-mutual-fund-schemes.html

www.axismf.com/mutual-fund-knowledge-centre/articles/systematic-methods-of-investments-sip-stp-swp?amp

www.amfiindia.com/investor-corner/knowledge-center/advantages-of-investing-in-mutual-funds.html

discover.zestmoney.in/risks-involved-in-equity-mutual-funds/

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Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

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*Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

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The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

Disclaimers for Market Linked Plans & Saving plans:

THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

#4Axis Max Life Online Savings Plan. A unit-linked non-participating individual life insurance plan. | Axis Max Life Insurance Limited is only the name of the insurance company and Axis Max Life Insurance Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns.

*1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

*3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

*#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

*!#1 Selling Plan among plans offered online by Axis Max Life Insurance. Source: Company sales data based on number of policies sold through our website from Jan'26 to Jul'26.

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^^On completion of policy term

The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

> Original policy document

> Original/attested copy of death certificate issued by local municipal authority

> Death claim application form (Form A)

> NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

> Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N132V01). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

4InstaClaim TM is available for all versions of (UIN: 104N125V09). Mandatory Documents:

  • Original policy document
  • Original/attested copy of death certificate issued by local municipal authority
  • Death claim application form (Form A)
  • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
  • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

6Applicable for Titanium variant of Axis Max Life Smart Fixed- return Digital plan (premium payment of 10 years and policy term of 30 years) and a healthy female of 18 years paying Rs 30,000/- per month (exclusive of all applicable taxes) with 6.80% return. Life Insurance is available with this product.

7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V16)

8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V07). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

9This is applicable for a 24-Year Old Healthy Male, Non-Smoker, 25 Years Policy Term, 25 Year Premium Payment Term for Axis Max Life Smart Secure Plus Plan (UIN: 104N118V13).

10This is applicable for a 25-Year Old Healthy Male, Non-Smoker, 40 Years Policy Term, 40 Year Premium Payment Term for Axis Max Life Saral Jeevan Bima (UIN: 104N117V02).

11Lifetime discount is applicable only for salaried employees and for Existing AMLI Customers, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) . During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. This discount is applicable throughout the premium payment term of the policy and its percentage varies basis the Premium payment term opted by the customer at inception. Please Note that: there will be an option to choose between the First Year Discount (FYD) or Lifetime (LT) discount at inception of the policy.

PThe lifetime discount of 5% in Axis Max Life Smart Total Elite Protection Plan (UIN: 104N125V09) is available for entire premium payment term for sales through exclusive web link. The savings figure mentioned above has been calculated using the difference between discounted and undiscounted total premiums paid by a 45 year old male paying premium for 40 years and policy term of 40 years for a life cover of 1Cr.

##Tax conditions :

##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

CI Rider disclaimers:

AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V03) available as a rider on payment of additional premium.

>Extended cover of up to 85 years is available with gold and platinum variant only

@64 critical illnesses covered in platinum and platinum plus variant on payment

22 critical illnesses covered in gold and gold plus variant

*^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

~1 Conditions for Special exit value:

Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

~2 Voluntary Top-up Sum assured:

Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

^^*^^Free look period conditions:

The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

^Individual Death Claim Paid Ratio as per Annual Audited Financials for FY 25-26, Claims Paid Ratio rounded off to the nearest single decimal figure.

*2 The "3 Click Claim Process" describes the number of primary action buttons (CTAs) required to initiate and submit an eligible claim through the digital journey. Actual claim processing may require additional verification, document submission, customer interactions, or other steps as necessary. Claim settlement is subject to applicable policy terms and conditions and is not guaranteed solely by completion of the 3-click journey.

#3Tax benefits as per prevailing tax laws, subject to change

Terms and conditions for availing 5% employee discount:

<Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

The premium shall be adjusted on the due date even if it has been received in advance.

For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V03. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

*~Disclaimers

Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan (UIN: 104N118V13). Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term for Axis Max Life Smart Secure Plus Plan.

##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

#With “Save the date”, you can choose to take your annual income to any special date in a year.

***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

#~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan (UIN: 104N118V13). Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back. Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

@>Axis Max Life Critical Illness and Disability Rider (UIN: 104B033V03) is available with Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant. Standard premium for 30-year old healthy male, non-smoker, 30 years policy term, 30 year premium payment term for Regular Cover Variant with a life cover of 1 Crore under Axis Max Life Smart Term Plan Plus along with Critical Illness (Platinum Variant) Sum assured of 10 lakhs for a policy term of 30 years.

#Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 50 lakh.

^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 75 lakh.

^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 1 Cr.

^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 1.5 Cr.

^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 2 Cr.

^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 5 Cr.

~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09)

^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Axis Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 30/06/2025

^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

*++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

*+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Axis Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

*&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Axis Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

**@Axis Max Life's Forever Young Pension Plan (UIN: 104L075V10) is a Unit Linked Pension Plan. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Forever Young Pension Plan (UIN: 104L075V10) is only the name of the unit linked pension product and does not in any way indicate the quality of the contract, its future prospects or returns. The premium paid in the Unit Linked Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

++*A tax-free commutation of up to 60% of the vesting benefit can be availed. Tax benefits are subject to condition under Sections 80CCC, 10(10A), 115BAC and other provisions of the Income Tax Act, 1961. Goods and Services tax and Cesses, if any will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for more details.

^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

#*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

@3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Life Insurance is available in this product.

@6Disclaimer: Standard premium for 3 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@7Disclaimer: Standard premium for 1 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@8Disclaimer: Standard premium for 2 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@9Disclaimer: Standard premium for 1 Cr. Life Cover for 20-year old healthy Female, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@10Disclaimer: Standard premium for 5 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Axis Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V17). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

Disclaimer: %$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index Pension Fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index Pension Fund (SFIN: ULIF03523/06/25PENSMULFAC104) is a passively managed Index Pension Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30-year old male investing 10K/20k per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 10th June 2025.

Disclaimer: ^$The fund value calculation is done by projecting returns of NSE's Nifty 500 Multifactor MQVLv 50 Index at 21% gross investment returns ( which is the return since inception (backtested) as on June 10, 2025), after adjusting for all expenses (except tracking error) in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10). The pension amount has been calculated assuming that the proceeds from the entire corpus available at the time of maturity of Forever Young Pension Plan (UIN: 104L075V10) has been used to purchase Smart Guaranteed Pension Plan (UIN: 104N122V25) Single Life Immediate Annuity for life (with death benefit) option.

Disclaimer: %^BSE 500 Enhanced Value 50 Index was launched in May'25. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE 500 Value 50 fund. Axis Max Life’s BSE 500 Value 50 Fund (SFIN: ULIF03623/07/25BSEVALUEIN104) is a passively managed Index Fund that mirrors BSE 500 Enhanced Value 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE 500 Enhanced Value 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing 10K per month for 10 years. The above values have been calculated assuming 22.4% p.a. gross investment returns, which is the 7-year returns of BSE 500 Value 50 Index as on 16th July 2025.

Disclaimer: $^The returns shown above are based on the past performance of Axis Max Life’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return on Axis Max Life Insurance’s High Growth Pension Fund. Axis Max Life’s High Growth Pension Fund (SFIN: ULIF03722/09/25PENSHIGHGR104) is an actively managed pension fund, with an objective to invest in mid cap equities, where predominant investments are equities of companies with high growth potential in the long term. The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 5K/10K/20K/30K per month for 10 years. The above value(s) have been calculated assuming 21.4% p.a. gross investment returns, which is the past 7-years returns of Axis Max Life’s High Growth Fund.

Disclaimer: $@The returns shown above are based on the past performance of Axis Max Life Insurance’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of Axis Max LIfe's India Consumption Opportunities Fund (SFIN: ULIF03807/10/25INDIACONSU104). AMLI's India Consumption Opportunities Fund is an actively managed fund, with an objective to achieve long-term capital appreciation by investing in equity instruments of companies operating in the consumption sector and its related or allied industries. The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing 5K/10K/15K/30K per month for 10 years. The above values have been calculated assuming 22.7% p.a. gross investment returns, which is the past 7-years returns of AMLI’s High Growth Fund.

Disclaimer: #$BSE 500 Dividend Leaders 50 Index was launched in Mar'25. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark index and are not indicative of return of Axis Max Life Insurance’s BSE 500 Dividend Leaders 50 Index fund. Axis Max Life’s BSE 500 Dividend Leaders 50 Index Fund (SFIN:ULIF03907/11/25BSEDIVLEAD104 ) is a passively managed Index Fund that mirrors BSE 500 Dividend Leaders 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE 500 Dividend Leaders 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing INR 5K/10K per month for 10 years. The above values have been calculated assuming 22.3% p.a. gross investment returns. The index fund is expected to generate similar returns as of the benchmark returns, however due to expenses, portfolio deviations (because of timing of investments/flows) and regulatory restrictions (sector limits)returns of the AMLI fund and benchmark may differ.

The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid (excl. GST) in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Disclaimer: $1The returns shown above are based on the past performance of BSE 500 Dividend Leaders 50 Index. These are past returns and are not indicative of return on Axis Max Life Insurance’s BSE 500 Dividend Leaders 50 Index Fund. AMLI BSE 500 Dividend Leaders 50 Index Fund (SFIN: ULIF04017/11/25PENDIVLEAD104) is a passively managed pension fund, with an objective invest in a basket of stocks drawn from the constituents of BSE 500 Dividend Leaders 50 Index. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error and regulatory restrictions (sectoral limits).

The fund value calculation is done by projecting the past returns of BSE 500 Dividend Leaders 50 Index after adjusting for all expenses in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 22.3% p.a. gross investment returns, which is the past 7-years returns of BSE 500 Dividend Leaders 50 Index Fund (Back-tested).

Disclaimer: @@The returns shown above are based on the past performance of AMLI’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of AMLI's High Growth Fund II (SFIN: ULIF04117/12/25HIGHGROWTH104). AMLI's High Growth Fund II is a mid-cap fund investing in companies with high growth potential in the long term. At least 80% of the Fund corpus is always invested in equities. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 23.7% p.a. gross investment returns, which is the past 7-years returns of AMLI’s High Growth Fund.

Disclaimer: $2Axis Max Life Growth Super Fund II

Capital Guarantee: The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Online Savings Plan Plus: The returns shown above are based on the past performance of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104). These are past returns and are not indicative of return of AMLI's Growth Super Fund II(SFIN: ULIF04217/12/25GROWTHSUPR104). AMLI's Growth Super Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past returns of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104) after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 14.42% p.a. gross investment returns, which is the past 7-years returns of AMLI’s Growth Super Fund.

FWAP Retirement: The monthly income functionality can be availed using the Smart Withdrawal feature available with the Whole Life variant in Axis Max Life’s Flexi Wealth Advantage Plan(UIN: 104L121V04). The monthly income shown above has been computed assuming 21st policy year as the income start year, smart withdrawal percentage of 8% for a 30 year old male investing 5K/10K per month for 10 years with 14.42% p.a. gross investment returns, which is the past 7-years returns of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104). These are past returns and are not indicative of return of AMLI's Growth Super II Fund II(SFIN: ULIF04217/12/25GROWTHSUPR104). AMLI's Growth Super Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers; hence the risk involved is relatively higher.

Disclaimer: $3Axis Max Life Diversified Equity Fund II

Capital Guarantee: The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Online Savings Plan Plus: The returns shown above are based on the past performance of Diversified Equity Fund (SFIN: ULIF02201/01/20LIFEDIVEQF104). These are past returns and are not indicative of return of AMLI's Diversified Equity Fund II (SFIN:ULIF04317/12/25DIVIEQUITY104). AMLI's Diversified Equity Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers.

The fund value calculation is done by projecting the past returns of Diversified Equity Fund after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 21.37% p.a. gross investment returns, which is the returns since inception of Diversified Equity Fund as on 27-Feb-2026.

$4Disclaimer: BSE Dividend Stability Index was launched on 16th Sep 2005. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE Dividend Stability Index Fund. Axis Max Life’s BSE Dividend Stability Index Fund (SFIN: ULIF04607/05/26BSEDIVSTAB104) is a passively managed Index Fund that mirrors BSE Dividend Stability Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE Dividend Stability Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old Male investing 15K/20K per month for 10 years. The above values have been calculated assuming 23% p.a. gross investment returns, which are the past 5 year returns of BSE Dividend Stability Index as on 21st Apr’26.

$5Disclaimer: The returns shown above are total returns of iShares S&P 100 ETF. These are past 10 years’ returns and are not indicative of returns of AMLI's World Equity Fund (SFIN: ULGC001002026WORLDEQUITMAX). AMLI's World Equity Fund provides diversified equity. It is designed for investors seeking global diversification. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares S&P 100 ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $1K per month for 10 years. The above values have been calculated assuming 16.81% p.a. gross investment returns, which is past 10 years total returns of iShares S&P 100 ETF as on 02-Jun-2026.

$6Disclaimer: The returns shown above are based on the past performance of Axis Max Life High Growth Fund. These are past returns and are not indicative of return on Axis Max Life Smart Innovation Pension Fund. AMLI Smart Innovation Pension Fund (SFIN: ULIF04705/06/26PENSMINNOV104) is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past 10 year returns of Axis Max Life High Growth Fund in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 15K per month for 10 years and a vesting period of 25 years. The above values have been calculated assuming 20% p.a. gross investment returns, which is the past 10-years returns of Axis Max Life High Growth Fund as on 4th Jun’26. The pension amount has been calculated assuming that the proceeds from the entire corpus/40% of the corpus available at the time of maturity of Forever Young Pension Plan (UIN: 104L075V010) has been used to purchase Axis Max Life Smart Guaranteed Pension Plan (UIN: 104N122V25) Single Life Immediate Annuity for life (with death benefit option).

Disclaimer: $$Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

The returns shown above are total returns of iShares S&P 100 ETF. These are past 10 years’ returns and are not indicative of returns of AMLI's US Equity Fund (SFIN: ULGC002002026USEQUITYFUMAX). AMLI's US Equity Fund provides exposure to the U.S. stock market. It offers investors core U.S. equity market coverage. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares S&P 100 ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $1K per month for 10 years. The above values have been calculated assuming 16.02% p.a. gross investment returns, which is past 10 years total returns of iShares S&P 100 ETF as on 16-Apr-2026.

Disclaimer: ^*Axis Max Life's Flexi Wealth Advantage Plan (UIN: 104L121V04) is a Unit Linked Pension Plan. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) is only the name of the unit linked pension product and does not in any way indicate the quality of the contract, its future prospects or returns. The premium paid in the Unit Linked Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

Disclaimer: @^Not taxable in India as per DTAA subject to providing valid TRC, No Permanent establishment certificate and Form 10F. This clause holds true for:

a) Kuwait, Saudi Arabia & UAE: Applicable for both Traditional (Non-ULIPs) & Capital Gains (ULIPs).
b) Oman & Qatar: Applicable for only Capital Gains (ULIPs).

Disclaimer: ^8The award is for product Axis Max Life Smart Term Plan Plus, winner under Life Insurance Term Plan category as per survey of 1800 people by NielsonIQ across categories.

Disclaimer: ^9Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) for a sum assured of 1 Cr. The above mentioned premium is the discounted monthly premium to be paid in 1st year. 25% Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: ^10Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) for a life cover of 2 Cr. The above mentioned premium is the discounted monthly premium to be paid in 1st year. 25% Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: *7The returns shown above are based on the past performance of AMLI’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of AMLI's India Sector Leaders Opportunities Fund (SFIN: ULIF04922/07/26SECLEADERS104). The above values have been calculated for a 30-year-old male investing 15k per month for 10 years assuming 23.9% p.a. gross investment returns basis 6 years’ performance of existing active fund with Axis Max Life Insurance, as on date 13 July 2026 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N124V17).

Disclaimer: *8BSE 500 Enhanced Value 50 Index was launched on 20th June 2005. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE 500 Value 50 Index Fund II. Axis Max Life’s BSE 500 Value 50 Index Fund II (SFIN: ULIF04807/07/26BSENHVALUE104) is a passively managed Index Fund that mirrors BSE 500 Enhanced Value 50 Index, subject to tracking error.

The fund value calculation is done by projecting historical returns of BSE 500 Enhanced Value 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old Male investing 10K/15K per month for 10 years. The above values have been calculated assuming 27.42% p.a. gross investment returns, which are the past 5 year returns of BSE 500 Enhanced Value 50 Index as on 29th May 26.

Disclaimer: *9The assumed rate of return (8% p.a.) shown in the illustrative example is not guaranteed is not the upper or lower limit of what you might get back. The value of your policy depends on multiple factors including future investment performance. The maturity amount shown is for a 30-year-old healthy male, paying premium of ₹10,000 per month for 30 years premium payment term, and 30 years policy term with Axis Max Life Online Saving Plan Plus (A Unit Linked Non-Participating Individual Life Insurance Plan) | Life Insurance is available in this product.

^***Returns are displayed at the policy level and are based on investments allocated to the available funds. They are calculated using the current applicable NAV and may vary depending on market performance. Past performance should not be construed as indicative of future returns. For complete details, please refer to the applicable Policy Terms and Conditions.

Profit/Loss value is displayed at the policy level and represents the difference between the current fund value and the total premium paid. It is calculated using the current applicable NAV and may increase or decrease based on market performance. The displayed value is indicative in nature and should not be construed as guaranteed. For complete details, please refer to the applicable Policy Terms and Conditions.

Disclaimer: &1The returns shown above are total returns of iShares Global Tech ETF. These are past 10 years returns and are not indicative of returns of AMLI's World Equity Fund (SFIN: ULGC006002026GLOBALINNOMAX). AMLI's Global Innovation Leaders Fund provides diversified equity. It is designed for investors seeking global diversification. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares Global Tech ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $XX per month for XX years. The above values have been calculated assuming 25.41% p.a. gross investment returns, which is past 10 years total returns of iShares Global Tech ETF as on 30-Jun-2026.

Disclaimer: *6For Sum assured of 75 lakh, 1 crore, 1.5 crore, and 2 crore, the below calculations are based on Axis Max Life Smart Term Plan Plus (A Non-Linked, Non-Participating Individual Pure Risk Life Insurance Plan, UIN: 104N132V01). These are monthly premium amounts assuming Regular Pay and monthly payment mode.

Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
18 Years (PPT: 67 years)1675/Month
Total Premium: 12.75 lakh
930/Month
Total Premium: 7.08 lakh
1,674/Month
Total Premium: 12.74 lakh
930/Month
Total Premium: 7.08 lakh
2,511/Month
Total Premium: 19.11 lakh
1,395/Month
Total Premium: 10.62 lakh
3,069/Month
Total Premium: 23.36 lakh
1,705/Month
Total Premium: 12.98 lakh
25 Years (PPT: 60 years)2,213/Month
Total Premium: 15.08 lakh
1,229/Month
Total Premium: 8.38 lakh
2,292/Month
Total Premium: 15.62 lakh
1,273/Month
Total Premium: 8.68 lakh
3,438/Month
Total Premium: 23.43 lakh
1,910/Month
Total Premium: 13.02 lakh
4,138/Month
Total Premium: 28.21 lakh
2,299/Month
Total Premium: 15.67 lakh
35 Years (PPT: 50 years)3,582/Month
Total Premium: 20.35 lakh
1,990/Month
Total Premium: 11.30 lakh
4,007/Month
Total Premium: 22.76 lakh
2,226/Month
Total Premium: 12.64 lakh
6,011/Month
Total Premium: 34.15 lakh
3,339/Month
Total Premium: 18.97 lakh
6,821/Month
Total Premium: 38.75 lakh
3,790/Month
Total Premium: 21.53 lakh
45 Years (PPT: 40 years)6,722/Month
Total Premium: 30.55 lakh
3,734/Month
Total Premium: 16.97 lakh
7,395/Month
Total Premium: 33.61 lakh
4,108/Month
Total Premium: 18.67 lakh
11,093/Month
Total Premium: 50.42 lakh
6,163/Month
Total Premium: 28.01 lakh
14,390/Month
Total Premium: 65.40 lakh
7,994/Month
Total Premium: 36.33 lakh
55 Years (PPT: 30 years)13,121/Month
Total Premium: 44.73 lakh
7,289/Month
Total Premium: 24.85 lakh
15,303/Month
Total Premium: 52.16 lakh
8,502/Month
Total Premium: 28.98 lakh
12,955/Month
Total Premium: 78.25 lakh
12,753/Month
Total Premium: 43.73 lakh
30,006/Month
Total Premium: 102.29 lakh
16,670/Month
Total Premium: 56.83 lakh
60 Years (PPT: 25 years)18,963/Month
Total Premium: 53.87 lakh
10,535/Month
Total Premium: 29.92 lakh
22,272/Month
Total Premium: 63.27 lakh
12,373/Month
Total Premium: 35.15 lakh
33,408/Month
Total Premium: 94.90 lakh
18,560/Month
Total Premium: 52.72 lakh
43,123/Month
Total Premium: 122.50 lakh
23,957/Month
Total Premium: 68.06 lakh

 

 

Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
18 Years (PPT: 67 years)1,424/Month
Total Premium payable: 10.83 lakh
791/Month
Total Premium payable: 6.02 lakh
1,423/Month
Total Premium payable: 10.83 lakh
790/Month
Total Premium payable: 6.01 lakh
2,134/Month
Total Premium payable: 16.24 lakh
1,185/Month
Total Premium payable: 9.02 lakh
2,608/Month
Total Premium payable: 19.85 lakh
1,449/Month
Total Premium payable: 11.03 lakh
25 Years (PPT: 60 years)1,881/Month
Total Premium payable: 12.82 lakh
1,045/Month
Total Premium payable: 7.12 lakh
1,948/Month
Total Premium payable: 13.28 lakh
1,082/Month
Total Premium payable: 7.37 lakh
2,922/Month
Total Premium payable: 19.92 lakh
1,623/Month
Total Premium payable: 11.06 lakh
3,518/Month
Total Premium payable: 23.98 lakh
1,954/Month
Total Premium payable: 13.32 lakh
35 Years (PPT: 50 years)3,045/Month
Total Premium payable: 17.29 lakh
1,691/Month
Total Premium payable: 9.61 lakh
3,406/Month
Total Premium payable: 19.35 lakh
1,892/Month
Total Premium payable: 10.75 lakh
5,109/Month
Total Premium payable: 29.02 lakh
2,838/Month
Total Premium payable: 16.12 lakh
5,798/Month
Total Premium payable: 32.94 lakh
3,221/Month
Total Premium payable: 18.30 lakh
45 Years (PPT: 40 years)5,714/Month
Total Premium payable: 25.97 lakh
3,174/Month
Total Premium payable: 14.42 lakh
6,286/Month
Total Premium payable: 28.57 lakh
3,492/Month
Total Premium payable: 15.87 lakh
9,429/Month
Total Premium payable: 42.85 lakh
5,238/Month
Total Premium payable: 23.81 lakh
12,232/Month
Total Premium payable: 55.59 lakh
6,795/Month
Total Premium payable: 30.88 lakh
55 Years (PPT: 30 years)11,153/Month
Total Premium payable: 38.02 lakh
6,196/Month
Total Premium payable: 21.12 lakh
13,008/Month
Total Premium payable: 44.34 lakh
7,226/Month
Total Premium payable: 24.63 lakh
19,511/Month
Total Premium payable: 66.51 lakh
10,840/Month
Total Premium payable: 36.95 lakh
25,506/Month
Total Premium payable: 86.95 lakh
14,170/Month
Total Premium payable: 48.30 lakh
60 Years (PPT: 25 years)16,119/Month
Total Premium payable: 45.79 lakh
8,955/Month
Total Premium payable: 25.43 lakh
18,931/Month
Total Premium payable: 53.78 lakh
10,517/Month
Total Premium payable: 29.87 lakh
28,397/Month
Total Premium payable: 80.67 lakh
15,776/Month
Total Premium payable: 44.81 lakh
36,655/Month
Total Premium payable: 104.13 lakh
20,364/Month
Total Premium payable: 57.85 lakh

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