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What is an Endowment Policy?
How Does an Endowment Policy Work?
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Endowment Policy

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An endowment policy is a type of life insurance policy that simultaneously offers the benefit of life cover and savings. The benefits of this type of policy go beyond just a lump sum payout in case of an unfortunate event. It also offers a maturity benefit if you survive the policy term. Simply put, you can secure your loved one’s future against any mishap and build a significant amount for essential life goals. You can use these savings for various purposes such as to fund your child’s education, buy a house, add to retirement savings and much more. show less...Read More

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An endowment policy is a type of life insurance policy that simultaneously offers the benefit of life cover and savings. The benefits of this type of policy go beyond just a lump sum payout in case of an unfortunate event. It also offers a maturity benefit if you survive the policy term. Simply put, you can secure your loved one’s future against any mishap and build a significant amount for essential life goals. You can use these savings for various purposes such as to fund your child’s education, buy a house, add to retirement savings and much more. show less...Read More

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Written bySumit Narulaverification-badge
Investment Writer
Sumit Narula is a financial writer with 10+ years of experience in writing about investment products. He has covered ULIPs, mutual funds, and retirement plans across fintech firms and insurers like Axis Max Life.linkdin-icon
Published 9th November 2025
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Reviewed byPrateek Pandeyverification-badge
Last Modified 14th August 2026
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Prateek Pandey comes with 6+ years in the financial services industry and has led strategy for investment products like ULIPs, mutual funds, and retirement plans. His deep understanding of investor behavior ensures customer gets through understanding before decision making.linkdin-icon
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What is an Endowment Policy?

An endowment policy is a type of life insurance policy that combines financial protection with disciplined savings. In this plan, beneficiaries get a death benefit in case of the policyholder's demise. However, if the proposer survives the policy tenure, they receive a guaranteed maturity benefit. The life cover payout and applicable bonuses (if any) can be used to fulfil various financial goals like funding a child's education, arranging down-payment for a home, etc. Another perk of this type of policy is that it doubles as a savings instrument. These plans offer moderate returns with low overall risk and allow policyholders to build wealth through regular investments.

How Does an Endowment Policy Work?

Like other types of life insurance policies, an endowment policy works through regular or limited premium payment. You can pay premiums regularly; a pre-decided sum assured will be paid to the nominee in the instance of the untimely death of the policyholder or the maturity amount is paid in case the policyholder stays alive. In addition to it, some types of endowment plans offer guaranteed additions and bonuses.

The returns or the sum assured differ from policy to policy. For instance, if you choose a low-risk endowment plan, you get a guaranteed sum that depends on the premium. However, in other types of endowment plans, the policyholder gets additional profits and returns based on market conditions.

Types of Endowment Policy

Endowment policies come in different variants to suit varying risk preferences, income patterns, and liquidity needs. While all endowment plans combine insurance with savings, they differ in payout structure, premium payment flexibility, and return predictability. Understanding these types helps you select a plan aligned with your financial goals and cash flow requirements.

1. With Profit/Full Endowment

An endowment policy is best when you seek life cover along with assured payouts and bonuses in future. You receive an increased amount at maturity.

2. Non-Profit Endowment

This plan offers a fixed and guaranteed payout, payable either on policy maturity or in the event of the policyholder’s death. There is no bonus included.

3. Guaranteed Endowment

This promises a fixed amount at maturity or to your family in case of your demise. Market conditions do not affect the payment. There may be bonuses; however, the primary benefit is the assured payout, with the possibility of additional returns.

4. Limited Premium Payment Endowment

Here, you pay premiums for a short time and stay covered for the full policy term. This is beneficial if you want both savings and protection without the hassle of long-term premium payments.

5. Money-Back Endowment

With this, you get payouts at regular intervals during the policy term, not only at the end. Additionally, you get life cover for the entire policy period.

6. Low-Cost Endowment

This helps you repay a loan or home loan by the end of the policy period. Alongside, there is life cover at lower premiums, making it an affordable option for many.

7. Unit-Linked Endowment

It combines life insurance with market investments. One part of your premium gives life cover, while the other is invested in market-linked funds. However, returns depend on market condition; so, there is risk involved.

Features of an Endowment Plan

An endowment plan is an insurance plan with multiple features. Here are a few of them:

1. Lump-Sum Payout

Some types of endowment insurance plans offer a lump-sum payout. The lump-sum payout can include the sum assured, and guaranteed additions provided by various types of endowment plans.

2. Option to Buy Riders

With an endowment plan, policyholders can buy additional riders to maximize their benefits. Riders offer various benefits to the policyholder in return for a nominal extra premium. Every insurance company provides different type of riders. However, some of the most commonly found riders include critical illness, waiver of premiums, and accidental death riders.

3. Survival Benefit and Death Benefit

The pivotal characteristic of an endowment plan is that it provides both, survival benefit and death benefit. If the policyholder survives the policy term, they can get the maturity amount, and if they do not, the beneficiary gets the sum assured.

4. Suits Both High and Low-Risk Appetite

Whether you are someone who can afford to take more risks or someone who cannot, there are different types of endowment plans catering to every level of risk appetite, high or low. Unit linked endowment plan, for instance, is most suitable for individuals who have a high-risk appetite, while individuals with low-risk appetite can opt for the kind of endowment plan that mitigates market risks by providing a guaranteed sum.

Benefits of Investing in an Endowment policy

As the endowment meaning is two-fold, it has many advantages that the policyholder can benefit from. Here are some of the benefits of endowment policy:

  • Financial Security for your Family: Now that we know endowment meaning, we know that an endowment policy comes with the benefit of an endowment insurance instrument, ensuring that your family stays protected even in your absence. In certain types of endowment plans, not only a guaranteed sum is assured, but additional bonuses as well that can be redeemed upon the tragic demise of the policyholder.
  • Helps Build Savings: As the meaning of endowment plan suggests, we know that it is also a saving instrument that aids build a corpus against regular investments, coupled with the bonuses and guaranteed additions offered by some endowment plans.
  • Flexibility to Decide Premium Frequency: Even though the premium is decided in an endowment policy, the policyholder has the privilege to decide the premium payment frequency. Premium can be paid on a monthly, semi-annual, or annual basis. This benefit can allow a policyholder to spend according to their convenience and financial capability, Additionally, it can also help budget planning.
  • Loan Option: In some types of endowment plans, loan option is available against the policy. This is highly beneficial for individuals who wish to secure a loan, but not from a bank at a higher rate of interest.
  • Maturity Benefits: Some types of endowment plans do not only provide sum assured but also offer maturity benefits in form of additional bonuses, and guaranteed additions. These maturity benefits help increase the endowment fund value (endowment fund meaning = returns + accrued bonuses), helping individuals generate more wealth.
  • Tax Benefits: As an endowment policy meaning, we know it is a type of life insurance product, the premium paid against them is tax-deductible (up to INR 1,50,000) under Section 80 C.

Endowment Policy Taxation

By now we know the endowment meaning, the types, its features and benefits. That said, one of the many benefits of an endowment policy is that it is a tax saving instrument.Under Section 80C, insurance premiums paid against life insurance policies are tax-deductible up to the limit of INR 1,50,000. Additionally, the maturity amount or the sum assured is also free of taxes.

Riders for Endowment Plans

Riders are additional covers that can be bought on top of a basic insurance policy. The additional cover provides benefits that can help individuals save more by offering extensive coverage. Generally, these are a few riders that can be bought with an endowment plan.

1. Critical Illness Rider

Illnesses don’t come with a warning, all the reason why getting a critical illness cover can be highly beneficial if God forbid there’s a diagnosis. A critical illness rider provides a lump-sum payout to aid with the heavy medical costs of the treatment.

2. Accidental Death Rider

This type of rider provides an extra payout to the beneficiaries in case the policyholder suffers from a fatal accident – in addition to the death benefit the beneficiaries are already entitled to upon the untimely death of the policyholder

3. Disability Rider

Disability caused due to an illness or accident can cause significant losses, both emotional and financial. A disability rider can mitigate the financial loss by offering an extra payout if such a mishappening occurs.

4. Waiver of Premium

Death or critical illness can disrupt the premium payment following financial struggles caused by them. Waiver of premium rider, as the name suggests, waives off the future premium paying requirement if the policyholder is diagnosed from a critical illness, disability.

5. Hospital Cash Benefit

Hospitalization can cause significant financial stress. A hospital cash benefit provides some relief by offering a daily cash allowance in an event of hospitalization.

Note: Although these are the most common riders available, they still differ from insurer to insurer. In other words, not all insurance provides all the types of riders mentioned above.

What is an Endowment Fund?

An endowment fund refers to the savings component within an endowment insurance plan that helps accumulate wealth over time while providing life cover. It focuses on disciplined contributions, predictable growth, and long-term financial security. Endowment funds are suited for individuals seeking low-risk savings with insurance protection rather than market-linked returns.

Key characteristics:


  • Combines insurance and disciplined savings
  • Offers guaranteed maturity payouts and low-risk
  • Provides life cover in your absence
  • Tax benefits under Sections 80C and 10(10D)
  • Flexible premium payment options are available (monthly, quarterly, yearly, or one-time)

Endowment funds work well for people who want systematic savings and predictable growth. It becomes a financial backup during major life transitions.

Who Should Buy Endowment Plans?

Any earning individual who wishes to generate a corpus to support themselves and their family should buy an endowment plan. As the meaning of endowment is clear, an endowment plan is an insurance and savings instrument, the ultimate goal of providing financial protection to your family, be it in your presence or absence.

Additionally, those individuals who are looking to save tax can also buy an endowment plan, as premiums paid on an insurance policy are tax-deductible (up to Rs 1,50,000).



  • Risk-Averse Investors

    Individuals focused on receiving low-risk, guaranteed returns rather than investing in the market directly.
  • Long-Term Goal Planners

    People working towards major future expenses such as their child's higher education, marriage, or their own retirement.
  • Disciplined Savers

    Those who struggle to save regularly and thus need a planned, enforced savings scheme through regular premium payments.
  • Family Breadwinners

    The one and only earner in the family who seeks financial protection for the dependents in the event of unfortunate incidents.
  • Salaried Individuals & Professionals

    Any person with a regular source of income, including doctors, lawyers, and businessmen, who are looking for long-term financial security.
  • Those Seeking Dual Benefits

    People who want to have both life insurance and the savings component from one product.
  • Tax Saving Investors

    Individuals looking to get life insurance cover together with a savings component in an investment.

What You Should Evaluate Before Purchasing an Endowment Plan

Before investing in an endowment plan, you should evaluate whether the policy aligns with your financial objectives, affordability, and long-term savings needs. By analysing the coverage, returns, policy term, and flexibility, you can make a better financial decision.

Aligning Endowment Plans with Financial Objectives

An endowment plan should support financial objectives such as retirement planning, children's education, or wealth creation. Assessing your future financial goals and investment timeline can help you select the right policy term and an appropriate coverage amount.

Understanding Key Features and Benefits of Endowment Plans

Endowment plans combine life insurance with disciplined savings. Common benefits include maturity payouts, death benefits, bonuses, and fixed premium payments. It is important to understand policy terms, surrender conditions, and expected returns before investing.

Why Endowment Plans Matter in Financial Planning

Endowment plans encourage long-term savings while providing financial protection for dependents. They are suitable for individuals who seek balanced financial planning with relatively low market exposure, stable returns, and tax benefits.

Why Should You Purchase an Endowment Policy?

The following are some of the crucial reasons why you must invest in an endowment plan:

  • To save money regularly and build a secure financial future
  • To get guaranteed returns with a fixed sum assured
  • To earn decent returns with relatively low risk involved
  • To ensure life goes on without any financial trouble after your demise.

Why Do You Need an Endowment Plan?

An endowment plan is designed for people who want both life insurance protection and predictable long-term savings. It helps you create a financial corpus for defined life goals while ensuring your family is financially protected if something happens to you. Unlike market-linked products, endowment plans focus on stability, disciplined savings, and assured payouts.

  • Financial Stability: This plan offers guaranteed returns with no market risk. Thus, this plan becomes ideal for individuals who prefer stability over market risk.
  • Goal Achievement: The maturity sum helps fund specific long-term dreams.
  • Peace of Mind: It ensures a financial safety net for your family in your absence.
  • Building wealth: Endowment plans support long-term wealth-building while providing financial protection.

When is it useful?

Endowment plans are most effective when you have clearly defined long-term goals and prefer low-risk financial planning. They are suitable for milestones that require predictable funding rather than aggressive market-linked growth. Common use cases include the following:

  • Planning for a child's education
  • Funding a future business idea
  • Retirement planning with predictable income
  • Creating savings with insurance benefits

Limitations of an Endowment Plan

Though beneficial, the plan has limitations.

  • Lower Returns

    Generally, provides fewer benefits than mutual funds or stocks and may fail to keep up with growing inflation.
  • Higher Premiums

    Costs more than term insurance because it combines life cover and savings. It can strain budgets.
  • Limited Liquidity

    Due to the lock-in period, an early withdrawal facility is not available. You can face a loss if money is withdrawn before the time.
  • Long-Term Commitment

    You must pay premiums for many years. There are penalties if you end the policy early.
  • Uncertain Bonuses

    There is no guarantee of reversionary and terminal bonuses. Naturally, it is hard to predict the final payouts.
  • Less Flexibility

    There is almost no provision for changing policy terms, coverage, or premiums.

Things to Know Before Buying an Endowment Plan

Now that we have discussed endowment meaning, it has been well established that buying an endowment plan is highly recommended, it needs to be purchased carefully. Here are all the things you must know before you buy an endowment plan.

1. Know Your Risk Appetite

It’s imperative to understand endowment meaning and your risk appetite before you buy an endowment policy, as the type of endowment plan you buy should depend on your risk appetite. If you have a high-risk appetite, then a Unit-Linked Market endowment plan is highly suggested.

2. Decide your Premium Payment Frequency

An endowment plan gives you the liberty to choose your premium payment frequency. This means you can pay premiums annually, monthly, quarterly or semi-annually. This can be decided according to your budget, and convenience.

3. Choose Suitable Riders

Policyholders can yield extra benefits by buying riders on top of their basic insurance policy. Ergo, when you are buying an endowment plan, choose your riders wisely.

For instance, a peek into the family medical history can determine if you should buy a critical illness rider, as critical illnesses can also be genetic. Additionally, an accidental death rider is also recommended if you commute through a vehicle on a regular basis.

4. Know the Claim Settlement Ratio of the Insurer

Choosing a reliable insurance company is the most important element on the checklist. You wouldn’t want to pick an insurer with a poor claim settlement ratio as it puts your investment at risk. A high claim settlement ratio points to the increased probability of your claims getting settled by the insurance company.

Documents Required for Endowment Policy

Here is a list of documents required to buy an endowment policy:

  • Photograph
  • Address Proof
  • Income Proof
  • Application form

To Make a Maturity Claim

  • Endowment Policy Document
  • Discharge voucher

To Make a Death Claim

  • Claim Form
  • Certificate of death
  • Endowment Policy document
  • Deeds of assignments/ re-assignments if any
  • Form of discharge executed and witnessed

Which Endowment Policy to Choose for Different Situations?

Different policies cover your different financial needs, making goal-based selection vital.

Situation Recommended Endowment Policy Benefits
Specific Financial Goals Specific Financial Goals Specific Financial Goals
Loan/Mortgage Repayment Low-Cost Endowment Affordable premiums, payout targeted to clear debt
Child’s Future (Education/Marriage) Child Endowment Plan Combines life cover with funds to achieve key milestones
Regular Income Money-Back Endowment Pays a portion of sum assured at intervals, provides liquidity
Risk & Return Preferences Risk & Return Preferences Risk & Return Preferences
Guaranteed Returns (Low Risk) Non-Profit Endowment / Guaranteed Endowment Fixed payout, low risk; guaranteed sum, possible bonuses
Growth Potential (Moderate Risk) Participating / With-Profit Endowment Shares insurer profits, earns bonuses along with sum assured
Higher Growth Potential (Higher Risk) Unit-Linked Endowment Invests in market-linked funds, returns depend on market performance
Payment Flexibility Payment Flexibility Payment Flexibility
Pay Once Single Premium Endowment Plan Lump sum premium payment upfront, coverage for full term
Pay for a Short Period Limited Premium Endowment Premiums paid for fewer years than policy term, full coverage maintained
Steady Income / Long-Term Regular Premium Endowment Premiums paid throughout the policy term, suitable for steady earners

What Happens When an Endowment Policy Matures?

With an endowment policy, you can save regularly and get life insurance cover. Once it reaches maturity,

  • Step 1

    You get a call from the insurer to inform you that your policy has matured and ask you to submit the policy documents, a maturity claim form, and ID proof.
  • Step 2

    Your submitted documents are verified by the insurer.
  • Step 3

    After the verification is complete, you get the maturity benefit.
  • Step 4

    Once the payout is done, the policy is closed.
  • Step 5

    You can reinvest the received amount or convert it into an annuity to receive a regular income.


Some noteworthy points are,

  • If the endowment is a non-profit plan, you only get the guaranteed sum. There are no bonuses.
  • If the endowment is a unit-linked plan, your premiums are invested in market-linked units. You can choose the premium allocation pattern, and units can be cashed out at maturity as maturity benefits. In case you pass away before maturity, the death benefit goes to your nominee.

Tax Benefits of Investing in an Endowment Plan

Endowment plans offer tax-saving benefits along with long-term financial security and disciplined wealth creation. They provide premium deductions, potential tax-free maturity benefits, and overall tax efficiency as per the relevant income tax provisions.

Tax Deductions on Endowment Plan Premiums

Premiums paid towards an endowment plan are eligible for tax deductions under Section 80C of the Income Tax Act, up to ₹1.5 lakh per year, subject to applicable eligibility conditions. This benefit applies to premiums paid for self, spouse, or children.

Tax-Free Maturity Benefits of Endowment Plans

The maturity proceeds, including applicable bonuses, may qualify for tax exemption under Section 10(10D) of the Income Tax Act, provided the policy meets prescribed conditions, such as the premium not exceeding the specified percentage of the sum assured. In eligible cases, both maturity and death benefits are tax-free.

GST Benefits and Applicable Tax Relief on Endowment Plans

GST is applicable to premiums paid for endowment plans, primarily on the risk portion. However, the premium amount may still qualify for deductions under Section 80C within the overall limit, thereby improving overall tax efficiency.

Tax Benefits of Investing in an Endowment Plan

Endowment plans offer tax-saving benefits along with long-term financial security and disciplined wealth creation. They provide premium deductions, potential tax-free maturity benefits, and overall tax efficiency as per the relevant income tax provisions.

Tax Deductions on Endowment Plan Premiums

Premiums paid towards an endowment plan are eligible for tax deductions under Section 80C of the Income Tax Act, up to ₹1.5 lakh per year, subject to applicable eligibility conditions. This benefit applies to premiums paid for self, spouse, or children.

Tax-Free Maturity Benefits of Endowment Plans

The maturity proceeds, including applicable bonuses, may qualify for tax exemption under Section 10(10D) of the Income Tax Act, provided the policy meets prescribed conditions, such as the premium not exceeding the specified percentage of the sum assured. In eligible cases, both maturity and death benefits are tax-free.

GST Benefits and Applicable Tax Relief on Endowment Plans

GST is applicable to premiums paid for endowment plans, primarily on the risk portion. However, the premium amount may still qualify for deductions under Section 80C within the overall limit, thereby improving overall tax efficiency.

Claim Process of Endowment Plan

Here are the easy steps for the claim process.

1. Notify the Insurer

The nominee, assignee, or a close relative should inform the insurer at the earliest via email, phone, branch visit, or the insurer’s website.

2. Submit Claim Form:

Fill and submit the claim form with details of the deceased, cause of death, and nominee bank details.

3. Submit Supporting Documents:

  • Original Policy Document: To check and verify the policy contract.
  • Death Certificate: Self-attested copy from the local authority.
  • Doctor’s Statement/Medical Certificate: To confirm the cause of death.
  • Hospital Records: Discharge summary and indoor case papers (if applicable).
  • Witness/Claimant Statement: From the nominee.
  • Discharge Voucher: Signed form provided by the insurer.
  • KYC & Bank Details: PAN, address proof, and cancelled cheque for electronic transfer.

4. Verification and Investigation

The insurer checks your documents for accuracy.

5. Claim Disbursement

After approval, the death benefit (sum assured + bonuses) is transferred electronically to the nominee’s account.

6. Additional Documents for Unnatural/Accidental Deaths

  • FIR (First Information Report): Filed with local police.
  • Post-Mortem Report (PMR): To confirm the cause of death.
  • Police Inquest/Final Investigation Report: Details of investigation findings.
  • Employer Certificate: Confirms employment and leave details.
  • Newspaper Clipping: If available.

Term Plan vs. Endowment Plan

When it comes to securing your family’s financial future, life insurance plans play an important role. Choosing between a term plan and an endowment plan depends on whether you are looking for pure life coverage or a combination of insurance and long-term savings benefits.

Elements Term Plan Endowment Plan
Sum Assured Higher in comparison Lower
Savings  Not a savings plan, no provision to grow wealth Helps to create wealth by building a fund for future requirements 
Benefits Provides only life cover Offers dual benefit of insurance with life cover along with investing for long-term wealth creation
Affordability Low premiums as there is only insurance aspect High premiums as it is a combination of insurance and investment
Maturity Benefit   Pays only a death benefit if the policyholder passes away during the term. With the Return of Premium option, all paid premiums are returned if the policyholder survives the term The benefit is only paid at the end of the term.
Liquidity No liquidity Partial withdrawals are allowed for specified limits only during an emergency (ULIPs)
Tax Benefits Premiums paid are exempt up to ₹1.5 lakhs annually under Section 80C (old tax regime) Maturity benefit and sum assured are exempt under Section 10(10D). Also, the premiums paid are exempt up to   ₹1.5 lakhs yearly under Section 80C (old tax regime)
Riders  Can buy additional riders, such as accidental death, critical illnesses, permanent disability, etc., for extra financial protection Can buy additional riders, such as accidental death, critical illnesses, permanent disability, etc., for extra financial protection
Best Suited If You want your dependents to be financially secure, especially when you are no more You want added financial security from both your insurance and investments 

Difference Between an Endowment and a Money-Back Policy

The table below highlights the major differences between an endowment policy and a money back policy. Although both provide life insurance coverage along with savings benefits, they differ in terms of payout structure, liquidity, maturity pattern, and overall financial objectives..

Features Endowment Policy Money-Back Policy
Death Benefit Endowment pays your family the guaranteed amount, along with any applicable bonuses. The full sum assured is paid to the nominee, irrespective of the premiums already paid.
Maturity Benefit You receive the guaranteed amount along with any eligible rewards only at maturity. There are no payouts during the policy term. You receive a part of the sum assured at fixed intervals during the policy term, and the remaining amount is paid to you at maturity.
Suitability Ideal for people who want to build savings for long-term goals such as buying a home, paying for their child’s higher education, or planning for retirement. Suits people who need regular income to meet short-term financial needs such as EMIs, household costs and children’s school fees.
Payout Structure Lump sum at maturity or death only. Get a portion of the sum assured at regular intervals during the policy term, along with a final lump sum at maturity or in case of the policyholder’s demise.
Flexibility Lower. No access to money until maturity or death claim. Higher. Receives periodic payouts throughout the term.
Bonus Accrual Bonuses are extra rewards added by the insurer to increase your policy’s value, growing over time with regular premium payments. Bonuses (like reversionary or cash bonuses) accumulate over the policy term based on profits and are added to your payouts at maturity or on death.
Surrender Value If you choose to end your policy early after paying premiums for a few years, you can receive a surrender value, which is the amount the insurer pays back to you on surrender. If you exit your policy before it matures, you may receive a surrender value, which is a partial amount based on your premiums paid and policy terms.

Difference Between Endowment Plans and ULIPs

Although both endowment plans and ULIP plans offer life insurance coverage along with investment benefits, they differ in terms of risk, returns, flexibility, and investment structure. The table below outlines the key differences between the two financial products.

Parameters Endowment Plan ULIP
ULIP A life insurance plan that provides savings benefits along with life cover. A life insurance plan that combines life cover with market-linked investments.
Purpose Focuses on financial security and consistent long-term savings. Focuses on wealth creation along with life insurance coverage.
Lock-in Period Typically involves restricted liquidity, based on policy terms. Has a mandatory 5-year lock-in period.
Maturity Benefit Offers guaranteed maturity benefits along with bonuses, if applicable. Maturity value depends on market performance and fund value.
Fund Switching Fund switching is not available. Allows switching between equity, debt, or balanced funds.
Bonus Bonuses may be offered in participating plans. Bonuses may be offered in participating plans.
Risk Level Lower risk with relatively stable returns. Higher risk due to market-linked investments.
Suitability Suitable for conservative investors seeking guaranteed savings. Suitable for investors with a higher risk appetite and growth potential.

Frequently Asked Questions

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When should I buy an endowment plan? Is there a right time?

Yes, it is highly recommended to buy an endowment plan at the earliest. It’s best to buy it when you are young to help you increase your wealth.

Is it possible to change the beneficiary of my endowment policy?

Yes, insurance companies allow change of beneficiaries in an endowment policy. To do the same, you can contact your insurance company.

Are there some exclusions to endowment plans?

As an endowment plan is a type of life insurance, there are certain situations where the insurance company can deny the claim. This includes deaths caused by suicide, self-injury, participation in adventure sports, drugs, riots and civil disturbances.

Does an endowment plan offer a lump-sum payout?

Yes, as discussed while discussing “endowment” meaning, an endowment plan only offers a lump-sum payout. This can include the sum assured, or the fund value, along with guaranteed additions and bonuses if applicable). The bonuses include reversionary bonus, terminal bonus, and annual bonus.

Can I discontinue my policy?

Yes, one can surrender their endowment policy and receive their surrender value. Surrender value is the amount the policyholder is entitled to if they surrender their policy. In addition, to surrender value, the policyholder is also entitled to the accrued bonuses (if applicable) if they exit the policy before maturity.

What is an endowment fund?

The answer to what is an endowment fund is simple. It is a financial asset containing returns, assured sum, and accrued benefits. An endowment fund is paid out either on maturity or as a death benefit.

How does an endowment policy payout differ between maturity and death benefit?

The maturity benefit is the lump sum paid to the policyholder upon the policy being continued to the contracted tenure or upon the policyholder surviving the term. In contrast, the death benefit is paid to the nominee upon the policyholder's death. Usually, both include the sum assured plus any accrued bonuses.

What are the key advantages of adding an endowment plan to a long-term savings strategy?

The key advantage of an endowment plan is the dual benefit. That means the plan provides both the benefits of life insurance and the benefits of wealth accumulation.

This way, it protects your family’s financial future from market volatility while ensuring long-term financial security. Plus, endowment plans offer a guaranteed corpus for future goals and help to maintain disciplined savings.

What are the different types of endowment plans available in the market?

Common types include Full-Profit plans with bonuses, Non-Profit plans with fixed returns, and Unit Linked plans for market growth. ULIPs are separate products and differ from traditional endowment plans in risk and return structure.

Other options include Money-Back plans for liquidity, and Low-Cost plans to help cover specific long-term financial liabilities or debts.

How is the premium frequency (monthly, yearly, etc.) decided in an endowment policy?

For an endowment policy, the policyholder selects the premium frequency during the purchase process based on their income cycle. There are options like monthly, quarterly, half-yearly, or annual payments. This flexibility helps you align insurance costs with your personal budget and financial planning.

Are there bonus payouts in endowment plans and how do they work?

Yes, insurers often share profits through annual bonuses. Once declared, these amounts accrue and are added to your policy. They are either paid during maturity or to the nominee in case of the policyholder’s demise during the term.

What factors should I consider before purchasing an endowment policy?

Assess your financial goals, risk appetite, and the insurer’s claim settlement ratio. Check the plan's bonus history and ensure the premium fits your budget. Finally, consider adding riders for extra protection against accidents or critical illnesses.

What is the role of guaranteed additions and how do they impact my endowment benefits?

Guaranteed additions are pre-fixed amounts added to your policy at set intervals. Unlike bonuses, they are not dependent on company profits. These additions increase the final maturity or death benefit, providing a predictable boost to your total policy returns.

What is a 20-year endowment policy?

A 20-year endowment policy is a life insurance plan with a policy term of 20 years. It provides life coverage during the policy period and pays a maturity benefit, along with applicable bonuses, if the policyholder survives the term.

How to calculate endowment policy premiums?

Endowment policy premiums are calculated based on factors such as age, policy term, sum assured, lifestyle habits, medical history, and selected riders. Insurance companies also consider expected maturity benefits and bonus structures when determining the premium amount.

Can I customize my endowment policy?

Yes, many insurers allow policyholders to customize endowment plans by selecting policy term, sum assured, premium payment frequency, and optional riders based on individual financial goals and protection needs.

What is a 10-year endowment policy?

A 10-year endowment policy is a short-term plan that provides life insurance coverage and savings benefits for 10 years. At maturity, the policyholder receives the guaranteed sum assured along with any applicable bonuses.

Can I add riders to an endowment plan?

Yes, insurers typically offer optional riders with endowment plans, such as critical illness cover, accidental death benefit, waiver of premium, and disability cover, to enhance financial protection at an additional cost.

What happens if I miss a premium payment on my endowment plan?

If a premium payment is missed, insurers usually provide a grace period to make the payment without policy lapse. Continued non-payment may lead to reduced benefits, policy lapse, or conversion into a paid-up policy, depending on the terms.

Can I take a loan against my endowment policy?

Yes, many endowment policies allow policyholders to avail loans against the policy after it acquires a surrender value. The loan amount depends on the policy value and the insurer’s terms and conditions.

What is a 1 crore endowment plan?

A 1 crore endowment plan is an endowment policy that offers a sum assured of ₹1 crore. It combines life insurance protection with long-term savings and may provide maturity benefits along with bonuses, depending on the policy structure.

ARN NO: PCP/EP/020823

Sources:

[1]www.policyholder.gov.in/HowToMakeaClaim_Life.aspx#

https://lifeinsurance.adityabirlacapital.com/articles/savings-insurance/5-things-you-should-know-before-buying-an-endowment-plan/

https://lifeinsurance.adityabirlacapital.com/life-insurance-basics/money-back-plan-module/money-back-policy-bonus/

https://www.axis.bank.in/blogs/life-insurance/what-is-surrender-value#:~:text=Surrenderpolicy

https://licindia.in/policy-guidelines-helpline#:~:text=requestprotection

https://lifeinsurance.adityabirlacapital.com/life-insurance-basics/endowment-plan-module/how-to-claim-endowment-plans/

https://www.oneassure.in/insurance/life-insurance-guides/what-is-endowment-plan-different-types-and-their-uses

https://www.bajajfinserv.in/insurance/endowment-plans#:~:text=Lowerloss

https://tribulant.com/blog/finance/endowment-plan-as-a-child-plan-pros-and-cons-you-should-know/#:~:text=Disadvantagesinvestment

https://www.diffen.com/difference/Endowment_vs_Whole_Life_Insurance#:~:text=Endowmentoccur

[2]www.incometaxindia.gov.in/tutorials/20.%20tax%20benefits%20due%20to%20health%20insurance.pdf

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IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
Corporate Identity Number (CIN): U74899HR2000PLC143012.

Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

Registered Office: Axis Max Life Insurance Limited. Plot no. 90-C, Sector-18, Urban Estate, Gurugram, Haryana – 122 015, India. Tel No.: (0124) 421909

For any query regarding this website, please reach out to:

Name: Lakshey Bahl|Designation: Website Manager|
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DISCLAIMERS

Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

Operation Center: Axis Max Life Insurance Ltd, Plot no. 90-C, Sector-18, Urban Estate, Gurugram, Haryana – 122 015.

Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

Online Sales Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

Fax Number: 0124-4159397.

Email ID: service.helpdesk@axismaxlife.com

Website: https://www.axismaxlife.com

Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd.) and NADL (NeSL Asset Data Limited) for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

*Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

Celeb disclaimer (if images being used):

The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

Disclaimers for Market Linked Plans & Saving plans:

THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

#4Axis Max Life Online Savings Plan. A unit-linked non-participating individual life insurance plan. | Axis Max Life Insurance Limited is only the name of the insurance company and Axis Max Life Insurance Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns.

*1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

*3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

*#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

*!#1 Selling Plan among plans offered online by Axis Max Life Insurance. Source: Company sales data based on number of policies sold through our website from Jan'26 to Jul'26.

Privacy Policy

^^On completion of policy term

The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

> Original policy document

> Original/attested copy of death certificate issued by local municipal authority

> Death claim application form (Form A)

> NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

> Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N132V01). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

4InstaClaim TM is available for all versions of (UIN: 104N125V09). Mandatory Documents:

  • Original policy document
  • Original/attested copy of death certificate issued by local municipal authority
  • Death claim application form (Form A)
  • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
  • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

6Applicable for Titanium variant of Axis Max Life Smart Fixed- return Digital plan (premium payment of 10 years and policy term of 30 years) and a healthy female of 18 years paying Rs 30,000/- per month (exclusive of all applicable taxes) with 6.80% return. Life Insurance is available with this product.

7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V16)

8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V07). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

9This is applicable for a 24-Year Old Healthy Male, Non-Smoker, 25 Years Policy Term, 25 Year Premium Payment Term for Axis Max Life Smart Secure Plus Plan (UIN: 104N118V13).

10This is applicable for a 25-Year Old Healthy Male, Non-Smoker, 40 Years Policy Term, 40 Year Premium Payment Term for Axis Max Life Saral Jeevan Bima (UIN: 104N117V02).

11Lifetime discount is applicable only for salaried employees and for Existing AMLI Customers, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) . During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. This discount is applicable throughout the premium payment term of the policy and its percentage varies basis the Premium payment term opted by the customer at inception. Please Note that: there will be an option to choose between the First Year Discount (FYD) or Lifetime (LT) discount at inception of the policy.

PThe lifetime discount of 5% in Axis Max Life Smart Total Elite Protection Plan (UIN: 104N125V09) is available for entire premium payment term for sales through exclusive web link. The savings figure mentioned above has been calculated using the difference between discounted and undiscounted total premiums paid by a 45 year old male paying premium for 40 years and policy term of 40 years for a life cover of 1Cr.

##Tax conditions :

##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

CI Rider disclaimers:

AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V03) available as a rider on payment of additional premium.

>Extended cover of up to 85 years is available with gold and platinum variant only

@64 critical illnesses covered in platinum and platinum plus variant on payment

22 critical illnesses covered in gold and gold plus variant

*^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

~1 Conditions for Special exit value:

Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

~2 Voluntary Top-up Sum assured:

Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

^^*^^Free look period conditions:

The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

^Individual Death Claim Paid Ratio as per Annual Audited Financials for FY 25-26, Claims Paid Ratio rounded off to the nearest single decimal figure.

*2 The "3 Click Claim Process" describes the number of primary action buttons (CTAs) required to initiate and submit an eligible claim through the digital journey. Actual claim processing may require additional verification, document submission, customer interactions, or other steps as necessary. Claim settlement is subject to applicable policy terms and conditions and is not guaranteed solely by completion of the 3-click journey.

#3Tax benefits as per prevailing tax laws, subject to change

Terms and conditions for availing 5% employee discount:

<Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

The premium shall be adjusted on the due date even if it has been received in advance.

For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V03. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

*~Disclaimers

Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan (UIN: 104N118V13). Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term for Axis Max Life Smart Secure Plus Plan.

##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

#With “Save the date”, you can choose to take your annual income to any special date in a year.

***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

#~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan (UIN: 104N118V13). Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back. Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

@>Axis Max Life Critical Illness and Disability Rider (UIN: 104B033V03) is available with Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant. Standard premium for 30-year old healthy male, non-smoker, 30 years policy term, 30 year premium payment term for Regular Cover Variant with a life cover of 1 Crore under Axis Max Life Smart Term Plan Plus along with Critical Illness (Platinum Variant) Sum assured of 10 lakhs for a policy term of 30 years.

#Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 50 lakh.

^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 75 lakh.

^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 1 Cr.

^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 1.5 Cr.

^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 2 Cr.

^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 5 Cr.

~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09)

^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Axis Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 30/06/2025

^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

*++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

*+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Axis Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

*&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Axis Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

**@Axis Max Life's Forever Young Pension Plan (UIN: 104L075V10) is a Unit Linked Pension Plan. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Forever Young Pension Plan (UIN: 104L075V10) is only the name of the unit linked pension product and does not in any way indicate the quality of the contract, its future prospects or returns. The premium paid in the Unit Linked Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

++*A tax-free commutation of up to 60% of the vesting benefit can be availed. Tax benefits are subject to condition under Sections 80CCC, 10(10A), 115BAC and other provisions of the Income Tax Act, 1961. Goods and Services tax and Cesses, if any will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for more details.

^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

#*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

@3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Life Insurance is available in this product.

@6Disclaimer: Standard premium for 3 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@7Disclaimer: Standard premium for 1 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@8Disclaimer: Standard premium for 2 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@9Disclaimer: Standard premium for 1 Cr. Life Cover for 20-year old healthy Female, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@10Disclaimer: Standard premium for 5 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Axis Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V17). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

Disclaimer: %$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index Pension Fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index Pension Fund (SFIN: ULIF03523/06/25PENSMULFAC104) is a passively managed Index Pension Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30-year old male investing 10K/20k per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 10th June 2025.

Disclaimer: ^$The fund value calculation is done by projecting returns of NSE's Nifty 500 Multifactor MQVLv 50 Index at 21% gross investment returns ( which is the return since inception (backtested) as on June 10, 2025), after adjusting for all expenses (except tracking error) in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10). The pension amount has been calculated assuming that the proceeds from the entire corpus available at the time of maturity of Forever Young Pension Plan (UIN: 104L075V10) has been used to purchase Smart Guaranteed Pension Plan (UIN: 104N122V25) Single Life Immediate Annuity for life (with death benefit) option.

Disclaimer: %^BSE 500 Enhanced Value 50 Index was launched in May'25. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE 500 Value 50 fund. Axis Max Life’s BSE 500 Value 50 Fund (SFIN: ULIF03623/07/25BSEVALUEIN104) is a passively managed Index Fund that mirrors BSE 500 Enhanced Value 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE 500 Enhanced Value 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing 10K per month for 10 years. The above values have been calculated assuming 22.4% p.a. gross investment returns, which is the 7-year returns of BSE 500 Value 50 Index as on 16th July 2025.

Disclaimer: $^The returns shown above are based on the past performance of Axis Max Life’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return on Axis Max Life Insurance’s High Growth Pension Fund. Axis Max Life’s High Growth Pension Fund (SFIN: ULIF03722/09/25PENSHIGHGR104) is an actively managed pension fund, with an objective to invest in mid cap equities, where predominant investments are equities of companies with high growth potential in the long term. The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 5K/10K/20K/30K per month for 10 years. The above value(s) have been calculated assuming 21.4% p.a. gross investment returns, which is the past 7-years returns of Axis Max Life’s High Growth Fund.

Disclaimer: $@The returns shown above are based on the past performance of Axis Max Life Insurance’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of Axis Max LIfe's India Consumption Opportunities Fund (SFIN: ULIF03807/10/25INDIACONSU104). AMLI's India Consumption Opportunities Fund is an actively managed fund, with an objective to achieve long-term capital appreciation by investing in equity instruments of companies operating in the consumption sector and its related or allied industries. The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing 5K/10K/15K/30K per month for 10 years. The above values have been calculated assuming 22.7% p.a. gross investment returns, which is the past 7-years returns of AMLI’s High Growth Fund.

Disclaimer: #$BSE 500 Dividend Leaders 50 Index was launched in Mar'25. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark index and are not indicative of return of Axis Max Life Insurance’s BSE 500 Dividend Leaders 50 Index fund. Axis Max Life’s BSE 500 Dividend Leaders 50 Index Fund (SFIN:ULIF03907/11/25BSEDIVLEAD104 ) is a passively managed Index Fund that mirrors BSE 500 Dividend Leaders 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE 500 Dividend Leaders 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing INR 5K/10K per month for 10 years. The above values have been calculated assuming 22.3% p.a. gross investment returns. The index fund is expected to generate similar returns as of the benchmark returns, however due to expenses, portfolio deviations (because of timing of investments/flows) and regulatory restrictions (sector limits)returns of the AMLI fund and benchmark may differ.

The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid (excl. GST) in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Disclaimer: $1The returns shown above are based on the past performance of BSE 500 Dividend Leaders 50 Index. These are past returns and are not indicative of return on Axis Max Life Insurance’s BSE 500 Dividend Leaders 50 Index Fund. AMLI BSE 500 Dividend Leaders 50 Index Fund (SFIN: ULIF04017/11/25PENDIVLEAD104) is a passively managed pension fund, with an objective invest in a basket of stocks drawn from the constituents of BSE 500 Dividend Leaders 50 Index. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error and regulatory restrictions (sectoral limits).

The fund value calculation is done by projecting the past returns of BSE 500 Dividend Leaders 50 Index after adjusting for all expenses in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 22.3% p.a. gross investment returns, which is the past 7-years returns of BSE 500 Dividend Leaders 50 Index Fund (Back-tested).

Disclaimer: @@The returns shown above are based on the past performance of AMLI’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of AMLI's High Growth Fund II (SFIN: ULIF04117/12/25HIGHGROWTH104). AMLI's High Growth Fund II is a mid-cap fund investing in companies with high growth potential in the long term. At least 80% of the Fund corpus is always invested in equities. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 23.7% p.a. gross investment returns, which is the past 7-years returns of AMLI’s High Growth Fund.

Disclaimer: $2Axis Max Life Growth Super Fund II

Capital Guarantee: The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Online Savings Plan Plus: The returns shown above are based on the past performance of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104). These are past returns and are not indicative of return of AMLI's Growth Super Fund II(SFIN: ULIF04217/12/25GROWTHSUPR104). AMLI's Growth Super Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past returns of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104) after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 14.42% p.a. gross investment returns, which is the past 7-years returns of AMLI’s Growth Super Fund.

FWAP Retirement: The monthly income functionality can be availed using the Smart Withdrawal feature available with the Whole Life variant in Axis Max Life’s Flexi Wealth Advantage Plan(UIN: 104L121V04). The monthly income shown above has been computed assuming 21st policy year as the income start year, smart withdrawal percentage of 8% for a 30 year old male investing 5K/10K per month for 10 years with 14.42% p.a. gross investment returns, which is the past 7-years returns of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104). These are past returns and are not indicative of return of AMLI's Growth Super II Fund II(SFIN: ULIF04217/12/25GROWTHSUPR104). AMLI's Growth Super Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers; hence the risk involved is relatively higher.

Disclaimer: $3Axis Max Life Diversified Equity Fund II

Capital Guarantee: The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Online Savings Plan Plus: The returns shown above are based on the past performance of Diversified Equity Fund (SFIN: ULIF02201/01/20LIFEDIVEQF104). These are past returns and are not indicative of return of AMLI's Diversified Equity Fund II (SFIN:ULIF04317/12/25DIVIEQUITY104). AMLI's Diversified Equity Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers.

The fund value calculation is done by projecting the past returns of Diversified Equity Fund after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 21.37% p.a. gross investment returns, which is the returns since inception of Diversified Equity Fund as on 27-Feb-2026.

$4Disclaimer: BSE Dividend Stability Index was launched on 16th Sep 2005. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE Dividend Stability Index Fund. Axis Max Life’s BSE Dividend Stability Index Fund (SFIN: ULIF04607/05/26BSEDIVSTAB104) is a passively managed Index Fund that mirrors BSE Dividend Stability Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE Dividend Stability Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old Male investing 15K/20K per month for 10 years. The above values have been calculated assuming 23% p.a. gross investment returns, which are the past 5 year returns of BSE Dividend Stability Index as on 21st Apr’26.

$5Disclaimer: The returns shown above are total returns of iShares S&P 100 ETF. These are past 10 years’ returns and are not indicative of returns of AMLI's World Equity Fund (SFIN: ULGC001002026WORLDEQUITMAX). AMLI's World Equity Fund provides diversified equity. It is designed for investors seeking global diversification. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares S&P 100 ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $1K per month for 10 years. The above values have been calculated assuming 16.81% p.a. gross investment returns, which is past 10 years total returns of iShares S&P 100 ETF as on 02-Jun-2026.

$6Disclaimer: The returns shown above are based on the past performance of Axis Max Life High Growth Fund. These are past returns and are not indicative of return on Axis Max Life Smart Innovation Pension Fund. AMLI Smart Innovation Pension Fund (SFIN: ULIF04705/06/26PENSMINNOV104) is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past 10 year returns of Axis Max Life High Growth Fund in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 15K per month for 10 years and a vesting period of 25 years. The above values have been calculated assuming 20% p.a. gross investment returns, which is the past 10-years returns of Axis Max Life High Growth Fund as on 4th Jun’26. The pension amount has been calculated assuming that the proceeds from the entire corpus/40% of the corpus available at the time of maturity of Forever Young Pension Plan (UIN: 104L075V010) has been used to purchase Axis Max Life Smart Guaranteed Pension Plan (UIN: 104N122V25) Single Life Immediate Annuity for life (with death benefit option).

Disclaimer: $$Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

The returns shown above are total returns of iShares S&P 100 ETF. These are past 10 years’ returns and are not indicative of returns of AMLI's US Equity Fund (SFIN: ULGC002002026USEQUITYFUMAX). AMLI's US Equity Fund provides exposure to the U.S. stock market. It offers investors core U.S. equity market coverage. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares S&P 100 ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $1K per month for 10 years. The above values have been calculated assuming 16.02% p.a. gross investment returns, which is past 10 years total returns of iShares S&P 100 ETF as on 16-Apr-2026.

Disclaimer: ^*Axis Max Life's Flexi Wealth Advantage Plan (UIN: 104L121V04) is a Unit Linked Pension Plan. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) is only the name of the unit linked pension product and does not in any way indicate the quality of the contract, its future prospects or returns. The premium paid in the Unit Linked Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

Disclaimer: @^Not taxable in India as per DTAA subject to providing valid TRC, No Permanent establishment certificate and Form 10F. This clause holds true for:

a) Kuwait, Saudi Arabia & UAE: Applicable for both Traditional (Non-ULIPs) & Capital Gains (ULIPs).
b) Oman & Qatar: Applicable for only Capital Gains (ULIPs).

Disclaimer: ^8The award is for product Axis Max Life Smart Term Plan Plus, winner under Life Insurance Term Plan category as per survey of 1800 people by NielsonIQ across categories.

Disclaimer: ^9Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) for a sum assured of 1 Cr. The above mentioned premium is the discounted monthly premium to be paid in 1st year. 25% Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: ^10Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) for a life cover of 2 Cr. The above mentioned premium is the discounted monthly premium to be paid in 1st year. 25% Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: *7The returns shown above are based on the past performance of AMLI’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of AMLI's India Sector Leaders Opportunities Fund (SFIN: ULIF04922/07/26SECLEADERS104). The above values have been calculated for a 30-year-old male investing 15k per month for 10 years assuming 23.9% p.a. gross investment returns basis 6 years’ performance of existing active fund with Axis Max Life Insurance, as on date 13 July 2026 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N124V17).

Disclaimer: *8BSE 500 Enhanced Value 50 Index was launched on 20th June 2005. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE 500 Value 50 Index Fund II. Axis Max Life’s BSE 500 Value 50 Index Fund II (SFIN: ULIF04807/07/26BSENHVALUE104) is a passively managed Index Fund that mirrors BSE 500 Enhanced Value 50 Index, subject to tracking error.

The fund value calculation is done by projecting historical returns of BSE 500 Enhanced Value 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old Male investing 10K/15K per month for 10 years. The above values have been calculated assuming 27.42% p.a. gross investment returns, which are the past 5 year returns of BSE 500 Enhanced Value 50 Index as on 29th May 26.

Disclaimer: *9The assumed rate of return (8% p.a.) shown in the illustrative example is not guaranteed is not the upper or lower limit of what you might get back. The value of your policy depends on multiple factors including future investment performance. The maturity amount shown is for a 30-year-old healthy male, paying premium of ₹10,000 per month for 30 years premium payment term, and 30 years policy term with Axis Max Life Online Saving Plan Plus (A Unit Linked Non-Participating Individual Life Insurance Plan) | Life Insurance is available in this product.

^***Returns are displayed at the policy level and are based on investments allocated to the available funds. They are calculated using the current applicable NAV and may vary depending on market performance. Past performance should not be construed as indicative of future returns. For complete details, please refer to the applicable Policy Terms and Conditions.

Profit/Loss value is displayed at the policy level and represents the difference between the current fund value and the total premium paid. It is calculated using the current applicable NAV and may increase or decrease based on market performance. The displayed value is indicative in nature and should not be construed as guaranteed. For complete details, please refer to the applicable Policy Terms and Conditions.

Disclaimer: &1The returns shown above are total returns of iShares Global Tech ETF. These are past 10 years returns and are not indicative of returns of AMLI's World Equity Fund (SFIN: ULGC006002026GLOBALINNOMAX). AMLI's Global Innovation Leaders Fund provides diversified equity. It is designed for investors seeking global diversification. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares Global Tech ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $XX per month for XX years. The above values have been calculated assuming 25.41% p.a. gross investment returns, which is past 10 years total returns of iShares Global Tech ETF as on 30-Jun-2026.

Disclaimer: *6For Sum assured of 75 lakh, 1 crore, 1.5 crore, and 2 crore, the below calculations are based on Axis Max Life Smart Term Plan Plus (A Non-Linked, Non-Participating Individual Pure Risk Life Insurance Plan, UIN: 104N132V01). These are monthly premium amounts assuming Regular Pay and monthly payment mode.

Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
18 Years (PPT: 67 years)1675/Month
Total Premium: 12.75 lakh
930/Month
Total Premium: 7.08 lakh
1,674/Month
Total Premium: 12.74 lakh
930/Month
Total Premium: 7.08 lakh
2,511/Month
Total Premium: 19.11 lakh
1,395/Month
Total Premium: 10.62 lakh
3,069/Month
Total Premium: 23.36 lakh
1,705/Month
Total Premium: 12.98 lakh
25 Years (PPT: 60 years)2,213/Month
Total Premium: 15.08 lakh
1,229/Month
Total Premium: 8.38 lakh
2,292/Month
Total Premium: 15.62 lakh
1,273/Month
Total Premium: 8.68 lakh
3,438/Month
Total Premium: 23.43 lakh
1,910/Month
Total Premium: 13.02 lakh
4,138/Month
Total Premium: 28.21 lakh
2,299/Month
Total Premium: 15.67 lakh
35 Years (PPT: 50 years)3,582/Month
Total Premium: 20.35 lakh
1,990/Month
Total Premium: 11.30 lakh
4,007/Month
Total Premium: 22.76 lakh
2,226/Month
Total Premium: 12.64 lakh
6,011/Month
Total Premium: 34.15 lakh
3,339/Month
Total Premium: 18.97 lakh
6,821/Month
Total Premium: 38.75 lakh
3,790/Month
Total Premium: 21.53 lakh
45 Years (PPT: 40 years)6,722/Month
Total Premium: 30.55 lakh
3,734/Month
Total Premium: 16.97 lakh
7,395/Month
Total Premium: 33.61 lakh
4,108/Month
Total Premium: 18.67 lakh
11,093/Month
Total Premium: 50.42 lakh
6,163/Month
Total Premium: 28.01 lakh
14,390/Month
Total Premium: 65.40 lakh
7,994/Month
Total Premium: 36.33 lakh
55 Years (PPT: 30 years)13,121/Month
Total Premium: 44.73 lakh
7,289/Month
Total Premium: 24.85 lakh
15,303/Month
Total Premium: 52.16 lakh
8,502/Month
Total Premium: 28.98 lakh
12,955/Month
Total Premium: 78.25 lakh
12,753/Month
Total Premium: 43.73 lakh
30,006/Month
Total Premium: 102.29 lakh
16,670/Month
Total Premium: 56.83 lakh
60 Years (PPT: 25 years)18,963/Month
Total Premium: 53.87 lakh
10,535/Month
Total Premium: 29.92 lakh
22,272/Month
Total Premium: 63.27 lakh
12,373/Month
Total Premium: 35.15 lakh
33,408/Month
Total Premium: 94.90 lakh
18,560/Month
Total Premium: 52.72 lakh
43,123/Month
Total Premium: 122.50 lakh
23,957/Month
Total Premium: 68.06 lakh

 

 

Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
18 Years (PPT: 67 years)1,424/Month
Total Premium payable: 10.83 lakh
791/Month
Total Premium payable: 6.02 lakh
1,423/Month
Total Premium payable: 10.83 lakh
790/Month
Total Premium payable: 6.01 lakh
2,134/Month
Total Premium payable: 16.24 lakh
1,185/Month
Total Premium payable: 9.02 lakh
2,608/Month
Total Premium payable: 19.85 lakh
1,449/Month
Total Premium payable: 11.03 lakh
25 Years (PPT: 60 years)1,881/Month
Total Premium payable: 12.82 lakh
1,045/Month
Total Premium payable: 7.12 lakh
1,948/Month
Total Premium payable: 13.28 lakh
1,082/Month
Total Premium payable: 7.37 lakh
2,922/Month
Total Premium payable: 19.92 lakh
1,623/Month
Total Premium payable: 11.06 lakh
3,518/Month
Total Premium payable: 23.98 lakh
1,954/Month
Total Premium payable: 13.32 lakh
35 Years (PPT: 50 years)3,045/Month
Total Premium payable: 17.29 lakh
1,691/Month
Total Premium payable: 9.61 lakh
3,406/Month
Total Premium payable: 19.35 lakh
1,892/Month
Total Premium payable: 10.75 lakh
5,109/Month
Total Premium payable: 29.02 lakh
2,838/Month
Total Premium payable: 16.12 lakh
5,798/Month
Total Premium payable: 32.94 lakh
3,221/Month
Total Premium payable: 18.30 lakh
45 Years (PPT: 40 years)5,714/Month
Total Premium payable: 25.97 lakh
3,174/Month
Total Premium payable: 14.42 lakh
6,286/Month
Total Premium payable: 28.57 lakh
3,492/Month
Total Premium payable: 15.87 lakh
9,429/Month
Total Premium payable: 42.85 lakh
5,238/Month
Total Premium payable: 23.81 lakh
12,232/Month
Total Premium payable: 55.59 lakh
6,795/Month
Total Premium payable: 30.88 lakh
55 Years (PPT: 30 years)11,153/Month
Total Premium payable: 38.02 lakh
6,196/Month
Total Premium payable: 21.12 lakh
13,008/Month
Total Premium payable: 44.34 lakh
7,226/Month
Total Premium payable: 24.63 lakh
19,511/Month
Total Premium payable: 66.51 lakh
10,840/Month
Total Premium payable: 36.95 lakh
25,506/Month
Total Premium payable: 86.95 lakh
14,170/Month
Total Premium payable: 48.30 lakh
60 Years (PPT: 25 years)16,119/Month
Total Premium payable: 45.79 lakh
8,955/Month
Total Premium payable: 25.43 lakh
18,931/Month
Total Premium payable: 53.78 lakh
10,517/Month
Total Premium payable: 29.87 lakh
28,397/Month
Total Premium payable: 80.67 lakh
15,776/Month
Total Premium payable: 44.81 lakh
36,655/Month
Total Premium payable: 104.13 lakh
20,364/Month
Total Premium payable: 57.85 lakh

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