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FREQUENTLY ASKED QUESTIONS

  • Savings & Investment FAQs
  • Term Insurance FAQs
  • Policy Related Query
  • Settlement Option FAQs

Why do gold rates differ in the several states in India?

The gold rate today differs in several states in India owing to several factors such as carriage, taxes, transportation costs, local association with jewellers, purchase price, and volume play (bulk buy).

Is Inflation one of the top factors of the price of gold in India?

Yes, inflation is one of the top determinants of the gold rate today in India. As inflation affects the production costs and transportation costs, the price of gold is significantly affected.

What is the current gold import duty?

The import duty on gold is 15% as of May, 2026. This rate came into effect after a recent Government decision to increase the import duty in gold in order to discourage imports. This is a direct impact of increased import costs resulting from higher fuel costs due to the Iran-US-Israel conflict and closure of the Straight of Hormuz.

Why is it important to check the gold rate today?

Gold rates fluctuate daily, if you have bought gold in the past, and wish to sell, checking the gold rate today is important. At the same time, if you are planning to buy gold, checking the gold rate today is essential as well.

When is the ideal time to purchase gold in India?

The perfect time to buy gold is in the initial months of the year. On an average basis, gold price tends to surge during the first couple of months of the year. The price drops down a little through the spring and then increases again in the fall.

Are Gold Schemes of Jewellers Worth Investing in?

Gold schemes might not be worth investing in if your goal is to earn higher returns. Unlike gold funds wherein the returns can increase with a higher gold rate today, most gold saving schemes offered by jewellers provide you with the same fixed value of gold jewellery at the end of the term. Therefore, the ROI in these gold saving schemes is generally less than in Gold Saving Funds and ETFs.

Are Carat and Karat different?

A carat is a weight used to measure gemstone size. A karat, on the other hand, is a measurement unit used to refer to the ratio of gold in an alloy out of 24 parts.

How is 22k, 18k and 24k Gold different from each other?

18k, 22k and 24k gold are terms used to denote the proportion of gold and alloys. 18k gold has 75% of gold. 22k gold as it contains 91.67% gold, and 24k gold contains 99.99% gold.

How much is one Tola Gold?

Tola is a term in Hindi used to measure gold. 1 tola is equal to 11.663 of gold i.e around 12 gm.

Is digital gold taxable?

The returns earned from digital gold assets are taxable at different rates depending on whether they are held for 24 months or longer. In the case of LTCG (Long-term Capital Gains), you would have to pay a 12.5% tax on the gains without indexation. Returns from digital gold assets held for less than 24 months are subject to STCG or Short Term Capital Gains rate that is same as the slab rate of the investor.

Which is better physical gold or digital gold?

Digital gold beats physical gold on nearly every front. In terms of cost, you have to pay an additional price for physical gold. The physical gold has the headache of storage and risk of theft. While digital gold has the same value, it does not have the risks of theft, etc.

How is the hallmarked gold rate in India determined?

In India, the quality of gold is determined at assaying centres. Gold that has been designated as sufficiently pure are provided a BIS Hallmark showing applicable purity.

Is 22K gold the Same as 916?

Yes, 916 is used to show the purity of gold i.e. 91.6 grams of pure gold in 100-gram alloy. This purity is designated as 22K gold.

What is a mutual fund?

A mutual fund is a type of financial instrument that pools money from multiple investors towards a common investment goal. This money is then invested in several assets such as equity and debt instruments, shares, bonds, etc. depending on the objective of the mutual fund scheme.

How risky is it to invest in mutual funds?

The mutual funds available for investment are associated with different risk-levels. As an investor, you can assess your risk tolerance to find the suitable investment opportunities for you.

Should I invest in a money back plan?

A Money Back Plan can be suitable for investors who are looking to meet their short-term financial objectives since it offers a pay-out at regular intervals during the premium payment term of the policy along with life cover. There are some money back plans that offer a lump sum payout at the end of policy term

What is an endowment plan, and should I buy it?

An endowment plan is a type of life insurance product that offers savings and life protection benefits to the policyholder under one policy. If you are looking for a wealth-creation instrument to fulfill long-term financial objectives, this can be a favorable option

What are some tax-saving investment options for me

Some of the common tax-saving investment options include fixed deposits, PPF, NSC, ELSS, etc.

What are the 3 benefits of term insurance?

The three essential benefits of term insurance include the following:

  • Keeping Loved ones financially secure: Term insurance will keep your family financially covered in the event of a premature death of policyholder.
  • Plan for Financial Milestones: It enables you to budget significant milestones such as the education of your children or other financial obligations.
  • Income Replacement: A term plan is a reliable source of income in difficult periods like critical illness, accidents or after retirement.

Is accidental death covered in term insurance?

Yes, most term insurance plans include coverage for accidental death. Nevertheless, you should make sure at your end that your policy does state this benefit.

What happens at the end of a term life insurance policy?

If you outlive your term life insurance policy, your coverage ends once the term expires, and you are no longer required to pay premiums. This is the point at which you will not be paid until your plan has a return-of-premium feature.
Nevertheless, when you still require protection, you have the option of renewing your policy to a new term or converting it to a whole life insurance, given the current policy has a conversion option.

Are there any maturity proceeds available with term insurance?

Term insurance is a pure life insurance product and hence, it offers only a death benefit to the beneficiary of the policy. There are no maturity proceeds available with a standard term plan unless there is a return of premium attached to the policy.

How much life cover do I need?

The amount of life cover that you need depends on several personal factors such as the number of dependents you may have, your age, gender, and lifestyle habits at the time of purchasing the plan.

What are the tax benefits applicable on a term plan?

Yes, you can avail tax benefits4 on the premiums paid for a term plan under Section 80C of the Income Tax Act, 1961. There are other tax benefits associated with a term plan under Section 80 D and Section 10(10D) as well.

Does my smoking habit affect my insurance premium rates?

The premium rates for a person with smoking habits are generally higher than a non-smoker. This is because they are at a greater risk for developing health-related issues later in life.

Which rider should I attach to my term plan?

The choice of rider for your term insurance plan depends on your particular financial profile, health needs and other personal factors. However, considering the increasing uncertainty of life, critical illness rider or accidental death & disability rider can prove to be helpful. In addition to this, you may also find other valuable add-ons with your term plan such as waiver of premium rider.

I want to change the mode of my premium payment

As per policy contract, if in case you want to change the frequency of payment, you are requested to submit below mentioned requirements. Documents: .

  • Policy holder's letter with sign and date / Policy Amendment
  • Premium (if applicable). Kindly click on the link to make the payment.

You may provide us a policy amendment request form duly filled and signed by policyholder by visiting nearby Axis Max Life branch. You may also furnish request through your registered email id at service.helpdesk@axismaxlife.com

I want to change my nominee

Nominee is the person who receives policy benefits (eg. sum assured) in case of policyholders' death.


To add/modify your nominee or percentage of nomination,  you will need some additional documents. Click Here to do the 'change nominee' transaction. 


You can change 5 nominees at a given point in time.

 

I want to change a bonus option

You can change the bonus option for an active or a premium paying policy only. New bonus option gets applicable from next policy anniversary date. To  change/view bonus option in your policy, Click Here

I want to change the owner of the policy

To change the ownership under your policy, you are requested to visit the nearby Axis Max Life branch with the documents below:

  • Ownership change form 
  • Self attested address proof, Identity proof,  PAN no./Form 60/61/49A of new owner
  • Recent photograph of new owner
  • Death certificate( in case of death)
  • Recent photograph of new owner
  • Premium (if policy is lapsed)
  • Health declaration form of life insured (if policy is lapsed for more than 180 days) 
  • Policy Pack

Important: Change of ownership of the policy from the original 'Policyholder' to 'L2BI' (Life to be Insured) or third party can be done only due to policyholder’s death.

I want to change my address

You can update your address anytime during the policy year. Click Here to view or change your address.. 

Note: If the total premium across all your active policies exceeds ₹10,000, you’ll need to provide a valid address proof to complete the update. 

What is Tax Residency Certificate (TRC)?

Tax residency certificate (TRC) is a document issued by an authorized Governmental body of a country certifying that the person is a tax resident of the issuing country. TRC issuing authorities are normally the tax / revenue departments of a country. TRC has a validity period and should cover the date of policy pay out. There is no prescribed format, every country has its own format.

What is FATCA (Foreign Account Tax Compliance Act) /CRS (Common Reporting Standard)?

Foreign Account Tax Compliance Act (FATCA) and Common Reporting Standard (CRS) are two important pieces of legislation designed to combat tax evasion. FATCA was passed by the United States in 2010 and requires foreign financial institutions to report information about U.S. taxpayers who have accounts in those institutions. This information is then used by the US Tax Authorities to ensure that US citizens are paying taxes on their income from overseas.

The CRS is a global standard for the automatic exchange of financial account information among tax authorities around the world, which has been endorsed by more than 80 countries worldwide. It allows participating countries to collect data from their banks and automatically share it with other countries’ tax administrations on an annual basis. This helps to prevent offshore tax evasion and makes it easier for governments to identify non-compliance with tax laws.

To update your Nationality status as NRI/PIO/OCI/Foreign National or FATCA/CRS details, please send your duly filled self-certification form by Clicking Here from your registered email ID along with mentioned documents in the form.

I want to change the DOB (Date of Birth) in my policy

You can change your Date of Birth under the policy by visiting a Axis Max Life branch near you with these documents:

  • DOB change form (for all policy numbers) 
  • Self attested Date of Birth Proof
  • Premium (wherever applicable due to change of DOB)
  • Duly Signed Revised Illustration (Applicable for Life to be Insured)

Note: In case of multiple policies, we will still require illustration if the customer is Life to be Insured

What is NFO (Non Forfeiture Option)?

NFO stands for Non Forfeiture Option. It essentially enables you to choose how you receive the  policy benefits in case of a lapsation due to non-payment of premiums.
To update NFO option in your policy, Click Here 

You may choose from the two NFO options available with Axis Max Life Insurance policies:
Extended Term Insurance: In this, the policy value (cash value net of indebtedness) will be utilised to buy Term Insurance for the full face amount. (Sum Assured remains same, tenor reduces)
Reduced Paid Up: The policy value will be utilised to purchase Paid-Up Insurance for the remaining term of the policy (Sum Assured reduces, tenor remains same).

I want to take a loan on my policy

Click Here to avail a loan on your active policy, that's equal to 90% of policy surrender value. The minimum amount you may avail is ₹10,000. You may also request this by visiting nearby Axis Max life Insurance branch or by furnishing your request online @  service.helpdesk@axismaxlife.com.

You will be required to submit following documents to avail this facility:

  • Updated and completely filled loan application form (along with supported documents) 
  • Self attested ID proof
  • Over the Counter (Axis Max Life branches/Axis Bank /Yes Bank),

Note: Policy loan is not available for Term Products, ULIP Products, Health Products and Cancer Plans

Additional terms and conditions applicable to loan available under eligible life insurance plans (“Policy”)

  • The policyholder will have the flexibility to opt for loan against the Policy once the Policy has acquired surrender value (if any).
  • The extent of loan allowed shall be as specified below:
Policy year in which loan is availedMinimum loan allowedMaximum loan allowed (% of Surrender Value)
2-5 years of policy termAs per amount specified under the Policy As per the limits prescribed under the Policy
6 years or above Upto 80% or as per limits prescribed under the policy, whichever is less.
  • The rate of interest payable on the loan may be revised as per the applicable provisions of the loan clause under the Policy.
DateInterest Rate
01-May-269.25% (For Axis Max Life Saral Pension Plan)
01-Jul-268.50% (Applicable for other than Axis Max Life Saral Pension Plan, Axis Max Life SWAG Elite Plan and Axis Max Life Smart VIBE Plan)
01-Jul-266.50% (For Axis Max Life SWAG Elite Plan and Axis Max Life Smart VIBE Plan )
  • The Policy shall be assigned to Axis Max Life Insurance Limited (“Company”) on grant of the loan. The Policy shall be re-assigned in favour of the policyholder once the outstanding loan amount along with interest payable (if any), is fully re-paid.
  • Initially, the loan will be granted for a maximum period of 10 years, extendable for further period of 10 years at the written request of the policyholder. In case no request is received, the Company will be entitled to recover or adjust the outstanding loan amount (including interest, if any) against the policy benefits.
  • Notwithstanding the foregoing, the Company shall have the right to recover the outstanding loan amount (including interest, if any), by providing a three (3) months advance notice to the policyholder at any point of time.
  • The policyholder shall make the repayment of outstanding loan (including interest, if any) at earliest to avail full benefit of the Policy and to avoid accumulation of interest on the outstanding loan amount.
  • Subject to the terms of the Policy, in case the outstanding loan (including interest, if any) exceeds the surrender value, the Policy shall terminate without any benefits.
  • The above terms and conditions are subject to change from time to time. For more information, please connect with your authorized representative or write to us at  service.helpdesk@axismaxlife.com.

I want to know the claims process of Axis Max Life Insurance

A claim can be intimated by providing written information to us through:

  • Your Bank
  • Nearest Axis Max Life Insurance company office
  • Email at claims.support@axismaxlife.com,
  • By sending written information at:
Axis Max Life Insurance Operations Centre -
Claims Department,
Axis Max Life Insurance Limited
Operations centre, 5th floor
90C, Sector 18, Udyog Vihar, Gurgaon-122015, India

I want to revive my policy after 180 days

Your policy can be revived within prescribed period mentioned in your policy contract. To revive your policy just follow these simple steps


1) Fill the health declaration form


2) Furnish the evidence of insurability as per prescribed guidelines


3) Pay all overdue premiums along with unpaid charges (if any)

You can conduct the process by  Clicking Here  or by visiting a nearby Axis Max life branch or by sending an email to  service.helpdesk@axismaxlife.com

 

 

I want to add/delete riders

Yes, you may add or delete riders subject to prevailing underwriting rules. To add a rider, submit a duly filled policy amendment request form signed by the policyholder, to our nearest branch. You may also furnish request through your registered Email ID at service.helpdesk@axismaxlife.com

I want to change the gender in my policy

You can change your Gender under the policy by visiting a Axis Max Life branch near you with these documents:

  • Policy holder's letter with sign and date.
  • Self attested ID Proof in which DOB should match with our records.
  • Premium (wherever applicable due to change of Gender)
  • Duly Signed Revised Illustration (Applicable for Life to be Insured)
Note: In case of multiple policies, we will still require illustration if the customer is Life to be Insured)

What are the premium payment options available?

We strongly suggest that you select one of the Auto Debit options available, to ensure that your premium payment process is quick and hassle-free. Click Here to know more about the options. At your convenience, you can pay premiums in a variety of ways as follows:

  • Online
  • Auto-debit (NACH/Online SI on Credit Card/Direct debit),
  • Over the Counter (Axis Max Life branches/Axis Bank /Yes Bank),
You may also choose to make payments through EBIX counters or Common Service Centres (CSCs) and even request a Cheque pickup.

I want to get my maturity claim for non pension related plan

To receive policy proceeds from your non pension policy, submit the documents listed below to the nearest Axis Max Life office.

Cancelled Cheque with pre-printed name/copy of bank passbook and duly filled NEFT form. To update  your NEFT details, Click Here.

When will the premium be debited from my account if opted for Auto Debit?

Premium will be debited Only after Auto debit is successfully validated by customers’ bank and the response is received by Axis Max Life. Furthermore, the debit will happen on your premium draw date.

I want to change the name in my policy

You can change your Name under the policy by visiting a Axis Max Life branch near you with these documents:

  • POS amendment form 
  • Name Change affidavit (as per state value) attested by first class magistrate
  • Notarized affidavit as applicable stamp paper per state value along with  valid name change proof (on which customer's DOB should match with our records) DOB Proof should be in DD-MM_YY order
  • Policy Amendment form along with Passport with DOB matching with Axis Max life policy records 
a) In case of change of name due to marriage, marriage certificate along with POS amendment form shall be submitted.
b) In case of Addition/ Deletion of Middle Name: Only POS Amendment form shall be submitted

I want to surrender my policy

It is prudent to continue your policy for the entire policy term. However, if you still wish to surrender your policy, you can do so by submitting the documents below:
a. Surrender form 
b. Original policy pack
c. Copy of ID proof
d. In case of NEFT, a cancelled cheque with pre-printed name/copy of bank passbook with banker's attestation/banker's attestation on account details in surrender request. You may submit the surrender request with the above documents at nearby Axis Max Life branch. Alternately, you may Click Here to submit your request online.


For Online/NRI/PIO/Foreign National customers, their request can be considered through registered Email ID at nri.helpdesk@axismaxlife.com

What do I need to know about FATCA (Foreign Accounts Tax Compliance Act) eligibility?

If customer nationality is other than Indian, then he/she needs to submit FATCA details. The mandatory requirements listed below to be submitted by Policy Holder under FATCA are :-

  • Self Certification Form
  • Overseas Address Proof
  • Foreign Tax Identification Nunber. (If FTIN is unavailable, then a self written declaration stating that my country does not issue the FTIN number is required from the customer)
  • Country of Residence Proof (If more than one country of tax residence, please provide Tax Identification No/Functional Equivalent : on all countries of tax residence)
  • Photo ID
  • PAN (Optional)

In Budget 2023, the Government introduced a new penalty section 271FAA wherein any inaccuracy or non-reporting (Like FTIN, Foreign address, and place of birth) by the customer will attract a penalty of Rs 5,000/- per policy.

Whether premium will be accepted online or at counters in case ECS (Electronic Clearing System) registration is still pending?

Yes, premiums can be paid via any option during the pendency of the mandate. Click here to view Premium payment options.

I want to cancel my policy

We recommend that you continue your Axis Max Life policy to get life cover and other policy benefits.


30 days from the date of receipt of policy document for policies purchased online or through offline channels (Agent Advisor, Bank, Broker, and others)


Please visit your nearest Axis Max Life Insurance branch to submit the request with the following:

  • A list of branches is available at https://www.axismaxife.com/contact-us


    If you are an NRI customer, a senior citizen (age 60 years and above), or there is no Axis Max Life Insurance branch located near you, click here to log in to your Axis Max Life account and submit your request for policy cancellation within free-look period.


    Please note that requests submitted at the branch are processed faster

Any Extra Amount is charged for NACH/ECS/Credit Card/Direct Debit Mandate facility?

No extra amount is charged for this facility. This facility is available to all new policies as well as existing policies including ULIP policies

What is the minimum loan repayment amount?

The minimum loan repayment amount is Rs. 1000/-, which can be done either fully or partially.

I want to know when can I pay my premium

Premium can be paid anytime within the same financial year - preferably 30 days before the due date or within the grace period.

I want to know how I'll get the premium receipt

You can download the premium acknowledgment immediately after making a premium payment. It will be sent to your registered email id. However, the premium receipt will be issued subject to payment realization.

What is the procedure of assignment 'Under document related queries'?

Assignment is the transfer of interest under the policy either absolutely or conditionally by the Assignor (policyholder) to the Assignee. A policyholder may make a transfer or assignment of a policy at any time, by way of endorsement on the policy itself or by a separate instrument in writing. After an assignment of a policy is made, all nominations made in relation to such policy before such assignment shall stand cancelled.


The documents required for assignment are:
  • Assignment form duly signed by assignor and assignee
  • Self attested address proof, Identity proof,  PAN no./Form 60/61/49a of assignee
  • Recent photograph of assignee
  • Premium (if applicable)
Note: Only NOC required from bank ( in case of Reassignment of policies earlier assigned to Bank)

What is OPPB rider (Option to Participate in Progressive Bonus) and when can I exercise this option?

OPPB is a type of rider through which the insurance coverage can be enhanced from time to time by paying a one-time premium. This option can be added anytime in a Whole Life Participating Plan, subject to underwriting guidelines. The OPPB rider option gets lapsed in case the same is not exercised once in two years.

What is ECS (Electronic Clearing System) and how do I change the ECS draw date?

ENACH/NACH is an electronic & automated mode of money transfer that debits your due premium directly from your bank account so you never miss your due premium date. 

You can change the ENACH/NACH debit date by giving a written request at your nearest Axis Max Life Insurance branch, 15 days before your initial debit date to avoid double debit from your account. Available bill draw dates in a month are 1, 4,8, 12, 16, 20, 23, and 27.


For all the policies where payment is made on a monthly basis, the draw date should fall within 15 days from the due date of the policy.

Whether the receipt issued can be submitted to IT Authorities?

Yes, the receipt is valid

What is CCSI (Credit Card Standing Instructions) and how do I deactivate or remove the CCSI/ECS (Electronic Clearing System) in my policy?

CCSI is an easy self pay option with one time registration to take care of the future payments automatically. You can deactivate or remove the CCSI/ ECS with a written request duly signed by yourself (policy holder) and submitting the same at  nearby Axis Max Life Branch.

Note: NRI/PIO/Foreign National related customers have to send the withdrawal request from their registered email id to service.helpdesk@axismaxlife.com

I want to update my contact details

Click Here to update your contact details

 

I have paid my premium but I don't see the updated status

Premium status gets updated real time normally. You can wait for 24-48 hrs in case of delay and then recheck the status.

I want to update PAN in my policy

Click Here to update your Pan details

I want to change my policy term

You can increase or decrease your policy term by submitting the below documents:

  • A duly signed request letter from policyholder
  • Dully signed illustration from policy owner and agent along with the new details. 
  • Premium (if applicable)
  • Medicals (if applicable)

For online policies:  Submit the above documents to  service.helpdesk@axismaxlife.com  from your registered email ID


For offline policies:  Visit the nearest Axis Max Life Insurance branch
only during the freelook period. 

Important:  The freelook period for policies purchased online or through offline channels is 30 days from the day policy pack is delivered to you.

I have paid my premium but premium is not adjusted in my policy

If the amount has been deducted from your account and has not been adjusted in your policy for more than 2 days, kindly contact us by Clicking Here at our customer service helpline.

How do I update my NEFT bank details?

You can update NEFT details online. Click here to update.

OR

Please print and fill out the NEFT form  and submit it along with a KYC proof as well as a cancelled cheque (with your name and account details pre-printed) at any Axis Max Life branch or by email at service.helpdesk@axismaxlife.com from your registered email ID.

*If the premium has been paid from multiple NRE/NRI accounts, then please submit proof of payment of bank certificate for all accounts.

I want to change my sum assured

You can increase or decrease your policy Sum Assured by submitting the below documents:

  • Policy amendment form 
  • Benefit illustration
  • Premium (wherever applicable)
  • Medicals (wherever applicable)
For online policies: Submit the above documents to service.helpdesk@axismaxlife.com from your registered email ID

For offline policies: Visit the nearest Axis Max Life Insurance branch
only during the freelook period. 

Important: The freelook period for policies purchased online or through offline channels is 30 days from the day policy pack is delivered to you.

 

What is PUA (Paid Up Addition)? Can I adjust PUA withdrawal amount as my due premium?

Bonus declared by the Company will be used to buy Paid Up Additions (PUA) which will have the effect of increasing the insurance cover in the same policy.
PUA withdrawal amount can be adjusted as due premium. Kindly Click Here to perform the PUA surrender transaction.

I want to know about switching of funds

For all Unit Linked Policies, customer has to choose the fund in which he would like to invest and the allocation of units is done accordingly. In case, the customers feels that the other fund is having good growth, he can switch existing funds to any new fund applicable on that plan. Switching of Funds means all the previous money paid by the customer in the policy is transferred to the other fund available in the plan as per the request.

Kindly Click Here to place switch fund request for your policy:

Alternately, you may also visit nearby Axis Max Life branch to place your request.

I want to choose for redirection of funds request

If you chose for redirection of funds, your future premium will be redirected to new funds chosen by you. 

Please visit nearby Axis Max Life branch to place redirection request.

 

Can the premium be paid in foreign currency for a policy denominated in Indian Rupees?

Yes, for a policy denominated in Indian Rupees, the regular premium paid to keep the policy in force can be paid in foreign currency. The premium should be paid by means of approved and legitimate channel and as per business guidelines & existing RBI/FEMA policies at the time of payment.

Click Here for premium payment options

In what currency would the claims/maturity proceeds/surrender value of a policy issued in favour of NRI or foreign nationals be settled? Can NRIs or foreign nationals repatriate the claims/maturity proceeds/surrender value of the policy outside India?

The claims/maturity proceeds/surrender value of a Life Insurance policy issued to Non-resident where the premium was paid in Indian Rupees shall be settled only in Indian Rupees. Payments in foreign currency/ NRE account will be permitted only in proportion to the amount of premium paid in foreign currency/ through NRE account. NRIs or foreign nationals can repatriate claims, maturity proceeds or surrender value of policy outside India, however, this would depend on the source of fund/account from which the premium has been remitted/paid and the manner in which the claims etc. are to be repatriated. Free repatriation is directly linked to the type of fund/source used at the time of investment and depends on existing RBI guidelines at the time of repatriation.

What is Life Insurance?

Life Insurance policy is a contract between an individual (policyholder) and an insurance company (insurer). As per the contract, the policyholder pays a certain sum of money as a premium to the insurance company. In return, the insurer promises to pay a specific sum of money (sum assured) to help cover all financial expenses.

What are the benefits of Life Insurance?

You need to understand that life insurance can offer many more benefits than just a large sum to your family at your untimely demise. The following are some significant benefits of buying life Insurance:

  • Death Benefit
  • Investment benefits
  • Tax exemptions
  • Protection from critical illnesses
  • Create wealth to fulfil your life goals

How easy it is to buy Life Insurance?

Buying life insurance from Axis Max Life is quick and hassle-free. Here are a few hallmarks of our life insurance plans:

  • Buy as you like: Multiple channels for a seamless buying experience

  • It just takes 15 seconds: Calculate your premium in just 15 seconds

  • Paperless process: No bulky paperwork while buying or renewing a policy

  • Pay as you please: Multiple premium payment channels, including net banking, digital wallet, credit cards, and debit cards

  • Secure future: Dedicated claim settlement officer to make the claim process effortless

How to choose the right life Insurance provider?

The next crucial step is to choose the right insurance company based on its customer assistance, plan benefits, and claim settlement ratio. Here are a few terms you need to understand first:

1. What is their Claim Settlement Ratio (CSR)?

Claim settlement is the ratio between the number of claims successfully disbursed by an insurance company and the number of claims they have received in a financial year.

For example, a claims settlement ratio of 98% means that the insurance company has settled 98 out of 100 death claims filed in that particular year. Therefore, higher the CSR, better are the chances of your death claim getting settled.

Also, you need to compare the year-on-year CSR for the insurance company to check if they have been consistent in paying the life insurance claims.

2. What is their Solvency Ratio?

Solvency Ratio refers to the ability of an insurance company to have a sufficient cash flow to take care of its debts.

Thus, you can expect hassle-free claim settlement from your insurance plan if the insurance company depicts a strong ability to meet their short-term and long-term liabilities.

3. How much will the plan cost you?

Each life insurance plan is priced differently. Given the fact that you have to pay the premiums at regular intervals to keep your life plan active, you need to choose an insurance plan that is cost effective. In case the premium is too high and you cannot afford to pay the premium, you may risk losing your life cover.

Why should you choose Life Insurance?

You should buy a life insurance policy for –

  • Sum assured (nominee will receive after the death of the insured)
  • Critical illness benefit rider (available at an additional cost), which will protect you against serious health issues, such as heart conditions, cancer, and brain tumours.
  • Avail investment benefits with unit-linked insurance plans
  • Deduction for the life insurance premiums u/s 80C of the Income Tax Act, 1961

Before buying a life insurance policy, you can use an online life insurance calculator to get an estimate of the highest possible life cover that is available under the plan and the premium amount payable.

Which plan suits your need?

When it comes to buying life insurance policy, the “one size fits all” does not work. Each has a different perception towards life, and therefore, seeks a plan that is personalized according to his or her needs.

At Axis Max Life Insurance; therefore, you can find flexible life insurance plans that can be customized to match your age and unique set of life goals and protection needs. Let us help you with a small guide to assessing your insurance need as per your life stage:

Life stageWhat Form of Life Insurance You NeedPlans to Consider
Young and unmarriedWhat Form of Life Insurance You NeedAxis Max Life Online Savings Plan
Axis Max Life Cancer Insurance Plan
Axis Max Life Online Term Plan Plus
Married with no childrenTerm insurance, savings plan, health insuranceAxis Max Life Super Term Plan
Axis Max Life Online Term Plan Plus
Axis Max Life Premium Return Protection Plan
Axis Max Life Online Savings Plan
Axis Max Life Cancer Insurance Plan
Married with young childrenTerm insurance, savings plan, health insurance , child’s plan Axis Max Life Super Term Plan
Axis Max Life Online Term Plan Plus
Axis Max Life Premium Return Protection Plan
Axis Max Life Online Savings Plan
Axis Max Life Cancer Insurance Plan
Axis Max Life Child Insurance Plans
Parents with teenage childrenTerm insurance, savings plan, health insurance, child’s planAxis Max Life Super Term Plan
Axis Max Life Online Term Plan Plus
Axis Max Life Premium Return Protection Plan
Axis Max Life Online Savings Plan
Axis Max Life Cancer Insurance Plan
Axis Max Life Child Insurance Plans
Nearing retirementHealth insurance, term insurance, savings plan Axis Max Life Super Term Plan
Axis Max Life Online Term Plan Plus
Axis Max Life Premium Return Protection Plan
Axis Max Life Online Savings Plan
Axis Max Life Cancer Insurance Plan

How can you pay for a Life Insurance?

Life insurance plans allow you to pay the premium either in one go (single payment) or through regular payments (annual, semi-annual, quarterly, or monthly).


Regular premium payment options allow you to pay in the following premium payment modes:


Annual: You pay the annualised premium (the total of the Annual premium and any extra premium plus taxes) once a year.


Semi-annual: You pay half of the annualised premium once every six months, throughout the premium payment term.


Quarterly: You pay one-third of the annualised premium once every four months, throughout the premium payment term.


Monthly: There are twelve equal parts of the annualised premium, which are payable every month.


Policyholders can change the premium payment mode during the premium payment term.

 

How will your family get the Claim money from Life Insurance (Term Insurance)?

Basic Life Cover: Your dependents are entitled to a lump sum payout as per the term insurance payout.


Fixed Income: Your nominee receives the policy benefit in the form of a fixed level monthly income for up to a specific period, as selected at the time of the policy purchase.


Increasing Income: Your dependents receive the policy benefit in the form of an increasing monthly income for up to a specific period, as selected at the time of the policy purchase.


Basic Life Cover + Monthly Income: Your dependents receive the payout in the form of monthly income for ten years in addition to the lump sum payout.


Basic Life Cover + Increasing Monthly Income: Your dependents receive the term plan payout in the form of an increasing monthly income, in addition to lumpsum amount.


Increasing Cover: The sum assured increases at a fixed rate every policy anniversary. At the time of your demise, your family would receive the Sum Assured effective as on the last policy anniversary, as a lump sum payout.


Reducing Cover: The sum assured decreases by a fixed rate on the completion of every 5th policy year. Upon your demise within the policy tenure, your nominee would receive the Sum Assured effective on the last policy anniversary, as a lump sum payout.

Electronic Insurance Account

Simplify the management of all your insurance policies by opening an Electronic Insurance Account


Manage your insurance policies paperlessly by switching to e-Insurance Account (eIA). It allows you to manage all your policies through a single online window, free of cost


Top feature

  • View and manage all your insurance policies online
  • No risk or damage of physical policy
  • Submit KYC documents only once for all your insurance policies
  • Single view of policies across life insurance companies

How to open an eIA?


To open your eIA, follow these steps:

  • Step 1: Pick an insurance repository Account Opening Form from one of these links and fill it up:
  1. CIRL
  2. KARVY
  3. CAMS
  • Step 2: Now, download the policy conversion form and fill in the details
  • Step 3: Along with your KYC documents, submit these forms to your agent or at the nearest Axis Max Life branch office

For more information, on

  • Insurance repositories you may check the following links:
    • Central Insurance Repository Limited
    • Karvy Insurance Repository Limited
    • CAMS Repository Services Limited

What is the settlement option?

The settlement option allows you to receive your maturity payout in instalments instead of a lump sum after the policy matures.

When can I opt for it?

You must request it before the maturity date in writing and receive approval from the insurer.

How will payments be made?

Payments are made in equal instalments—monthly, quarterly, semi-annually, or annually—for up to 5 years after maturity.

How is each instalment calculated?

The total units at maturity are divided into equal parts based on the chosen duration and payment frequency.

Is life cover available during this period?

Depending on your policy, life cover may be available during the settlement term. In case life cover is not applicable, no mortality charge would be deducted during the settlement period.

What charges apply during the settlement period?

Only the Fund Management Charge (FMC) continues to apply during the settlement period.

Can I withdraw or switch funds during this option?

No, partial withdrawals and fund switches are not allowed during the settlement period.

Do investment risks continue?

Yes, your funds remain invested, so market risks continue during the settlement period.

Can I exit the settlement option early?

Yes, you can terminate it anytime and receive the prevailing fund value.

What happens in case of death during settlement?

The insurer pays the fund value at the time of death intimation and the policy terminates.
Image for the vector iconstickyImage
₹20k/M Invested since 2005 would have been ₹6.6 Cr$^ Now!
tickMark21.4% Past Returns$^ tickMarkGuaranteed Lifetime Income Option
Page Last updated on 21st July 2026Website Last updated on 24th December 2025
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BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

IRDAI clarifies to public that:
  • • IRDAI or its officials do not involve in activities like selling insurance policies,
      announcing bonus, or investments of premiums.
  • • Public receiving such phone calls are requested to lodge a police complaint.

IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
Corporate Identity Number (CIN): U74899HR2000PLC143012.

Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

Registered Office: Axis Max Life Insurance Limited. Plot no. 90-C, Sector-18, Urban Estate, Gurugram, Haryana – 122 015, India. Tel No.: (0124) 421909

For any query regarding this website, please reach out to:

Name: Lakshey Bahl|Designation: Website Manager|
Email ID:
service.helpdesk@axismaxlife.com

DISCLAIMERS

Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

Operation Center: Axis Max Life Insurance Ltd, Plot no. 90-C, Sector-18, Urban Estate, Gurugram, Haryana – 122 015.

Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

Online Sales Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

Fax Number: 0124-4159397.

Email ID: service.helpdesk@axismaxlife.com

Website: https://www.axismaxlife.com

Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd.) and NADL (NeSL Asset Data Limited) for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

*Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

Celeb disclaimer (if images being used):

The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

Disclaimers for Market Linked Plans & Saving plans:

THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

#4Axis Max Life Online Savings Plan. A unit-linked non-participating individual life insurance plan. | Axis Max Life Insurance Limited is only the name of the insurance company and Axis Max Life Insurance Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns.

*1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

*3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

*#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

*!#1 Selling Plan among plans offered online by Axis Max Life Insurance. Source: Company sales data based on number of policies sold through our website from Jan'26 to Jul'26.

Privacy Policy

^^On completion of policy term

The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

> Original policy document

> Original/attested copy of death certificate issued by local municipal authority

> Death claim application form (Form A)

> NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

> Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N132V01). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

4InstaClaim TM is available for all versions of (UIN: 104N125V09). Mandatory Documents:

  • Original policy document
  • Original/attested copy of death certificate issued by local municipal authority
  • Death claim application form (Form A)
  • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
  • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

6Applicable for Titanium variant of Axis Max Life Smart Fixed- return Digital plan (premium payment of 10 years and policy term of 30 years) and a healthy female of 18 years paying Rs 30,000/- per month (exclusive of all applicable taxes) with 6.80% return. Life Insurance is available with this product.

7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V16)

8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V07). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

9This is applicable for a 24-Year Old Healthy Male, Non-Smoker, 25 Years Policy Term, 25 Year Premium Payment Term for Axis Max Life Smart Secure Plus Plan (UIN: 104N118V13).

10This is applicable for a 25-Year Old Healthy Male, Non-Smoker, 40 Years Policy Term, 40 Year Premium Payment Term for Axis Max Life Saral Jeevan Bima (UIN: 104N117V02).

11Lifetime discount is applicable only for salaried employees and for Existing AMLI Customers, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) . During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. This discount is applicable throughout the premium payment term of the policy and its percentage varies basis the Premium payment term opted by the customer at inception. Please Note that: there will be an option to choose between the First Year Discount (FYD) or Lifetime (LT) discount at inception of the policy.

PThe lifetime discount of 5% in Axis Max Life Smart Total Elite Protection Plan (UIN: 104N125V09) is available for entire premium payment term for sales through exclusive web link. The savings figure mentioned above has been calculated using the difference between discounted and undiscounted total premiums paid by a 45 year old male paying premium for 40 years and policy term of 40 years for a life cover of 1Cr.

##Tax conditions :

##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

CI Rider disclaimers:

AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V03) available as a rider on payment of additional premium.

>Extended cover of up to 85 years is available with gold and platinum variant only

@64 critical illnesses covered in platinum and platinum plus variant on payment

22 critical illnesses covered in gold and gold plus variant

*^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

~1 Conditions for Special exit value:

Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

~2 Voluntary Top-up Sum assured:

Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

^^*^^Free look period conditions:

The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

^Individual Death Claim Paid Ratio as per Annual Audited Financials for FY 25-26, Claims Paid Ratio rounded off to the nearest single decimal figure.

*2 The "3 Click Claim Process" describes the number of primary action buttons (CTAs) required to initiate and submit an eligible claim through the digital journey. Actual claim processing may require additional verification, document submission, customer interactions, or other steps as necessary. Claim settlement is subject to applicable policy terms and conditions and is not guaranteed solely by completion of the 3-click journey.

#3Tax benefits as per prevailing tax laws, subject to change

Terms and conditions for availing 5% employee discount:

<Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

The premium shall be adjusted on the due date even if it has been received in advance.

For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V03. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

*~Disclaimers

Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan (UIN: 104N118V13). Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term for Axis Max Life Smart Secure Plus Plan.

##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

#With “Save the date”, you can choose to take your annual income to any special date in a year.

***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

#~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan (UIN: 104N118V13). Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back. Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

@>Axis Max Life Critical Illness and Disability Rider (UIN: 104B033V03) is available with Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant. Standard premium for 30-year old healthy male, non-smoker, 30 years policy term, 30 year premium payment term for Regular Cover Variant with a life cover of 1 Crore under Axis Max Life Smart Term Plan Plus along with Critical Illness (Platinum Variant) Sum assured of 10 lakhs for a policy term of 30 years.

#Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 50 lakh.

^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 75 lakh.

^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 1 Cr.

^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 1.5 Cr.

^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 2 Cr.

^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) with a life cover of Rs. 5 Cr.

~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09)

^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Axis Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 30/06/2025

^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

*++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

*+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Axis Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

*&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Axis Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

**@Axis Max Life's Forever Young Pension Plan (UIN: 104L075V10) is a Unit Linked Pension Plan. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Forever Young Pension Plan (UIN: 104L075V10) is only the name of the unit linked pension product and does not in any way indicate the quality of the contract, its future prospects or returns. The premium paid in the Unit Linked Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

++*A tax-free commutation of up to 60% of the vesting benefit can be availed. Tax benefits are subject to condition under Sections 80CCC, 10(10A), 115BAC and other provisions of the Income Tax Act, 1961. Goods and Services tax and Cesses, if any will be charged extra as per prevailing rates. Tax laws are subject to amendments made thereto from time to time. Please consult your tax advisor for more details.

^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

#*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

@3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Life Insurance is available in this product.

@6Disclaimer: Standard premium for 3 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@7Disclaimer: Standard premium for 1 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@8Disclaimer: Standard premium for 2 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@9Disclaimer: Standard premium for 1 Cr. Life Cover for 20-year old healthy Female, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Term Plan Plus (UIN: 104N132V01) The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

@10Disclaimer: Standard premium for 5 Cr. Life Cover for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N132V01)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Axis Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V17). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

Disclaimer: %$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index Pension Fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index Pension Fund (SFIN: ULIF03523/06/25PENSMULFAC104) is a passively managed Index Pension Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30-year old male investing 10K/20k per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 10th June 2025.

Disclaimer: ^$The fund value calculation is done by projecting returns of NSE's Nifty 500 Multifactor MQVLv 50 Index at 21% gross investment returns ( which is the return since inception (backtested) as on June 10, 2025), after adjusting for all expenses (except tracking error) in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10). The pension amount has been calculated assuming that the proceeds from the entire corpus available at the time of maturity of Forever Young Pension Plan (UIN: 104L075V10) has been used to purchase Smart Guaranteed Pension Plan (UIN: 104N122V25) Single Life Immediate Annuity for life (with death benefit) option.

Disclaimer: %^BSE 500 Enhanced Value 50 Index was launched in May'25. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE 500 Value 50 fund. Axis Max Life’s BSE 500 Value 50 Fund (SFIN: ULIF03623/07/25BSEVALUEIN104) is a passively managed Index Fund that mirrors BSE 500 Enhanced Value 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE 500 Enhanced Value 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing 10K per month for 10 years. The above values have been calculated assuming 22.4% p.a. gross investment returns, which is the 7-year returns of BSE 500 Value 50 Index as on 16th July 2025.

Disclaimer: $^The returns shown above are based on the past performance of Axis Max Life’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return on Axis Max Life Insurance’s High Growth Pension Fund. Axis Max Life’s High Growth Pension Fund (SFIN: ULIF03722/09/25PENSHIGHGR104) is an actively managed pension fund, with an objective to invest in mid cap equities, where predominant investments are equities of companies with high growth potential in the long term. The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 5K/10K/20K/30K per month for 10 years. The above value(s) have been calculated assuming 21.4% p.a. gross investment returns, which is the past 7-years returns of Axis Max Life’s High Growth Fund.

Disclaimer: $@The returns shown above are based on the past performance of Axis Max Life Insurance’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of Axis Max LIfe's India Consumption Opportunities Fund (SFIN: ULIF03807/10/25INDIACONSU104). AMLI's India Consumption Opportunities Fund is an actively managed fund, with an objective to achieve long-term capital appreciation by investing in equity instruments of companies operating in the consumption sector and its related or allied industries. The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing 5K/10K/15K/30K per month for 10 years. The above values have been calculated assuming 22.7% p.a. gross investment returns, which is the past 7-years returns of AMLI’s High Growth Fund.

Disclaimer: #$BSE 500 Dividend Leaders 50 Index was launched in Mar'25. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark index and are not indicative of return of Axis Max Life Insurance’s BSE 500 Dividend Leaders 50 Index fund. Axis Max Life’s BSE 500 Dividend Leaders 50 Index Fund (SFIN:ULIF03907/11/25BSEDIVLEAD104 ) is a passively managed Index Fund that mirrors BSE 500 Dividend Leaders 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE 500 Dividend Leaders 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04) for a 30 year old male investing INR 5K/10K per month for 10 years. The above values have been calculated assuming 22.3% p.a. gross investment returns. The index fund is expected to generate similar returns as of the benchmark returns, however due to expenses, portfolio deviations (because of timing of investments/flows) and regulatory restrictions (sector limits)returns of the AMLI fund and benchmark may differ.

The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid (excl. GST) in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Disclaimer: $1The returns shown above are based on the past performance of BSE 500 Dividend Leaders 50 Index. These are past returns and are not indicative of return on Axis Max Life Insurance’s BSE 500 Dividend Leaders 50 Index Fund. AMLI BSE 500 Dividend Leaders 50 Index Fund (SFIN: ULIF04017/11/25PENDIVLEAD104) is a passively managed pension fund, with an objective invest in a basket of stocks drawn from the constituents of BSE 500 Dividend Leaders 50 Index. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error and regulatory restrictions (sectoral limits).

The fund value calculation is done by projecting the past returns of BSE 500 Dividend Leaders 50 Index after adjusting for all expenses in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 22.3% p.a. gross investment returns, which is the past 7-years returns of BSE 500 Dividend Leaders 50 Index Fund (Back-tested).

Disclaimer: @@The returns shown above are based on the past performance of AMLI’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of AMLI's High Growth Fund II (SFIN: ULIF04117/12/25HIGHGROWTH104). AMLI's High Growth Fund II is a mid-cap fund investing in companies with high growth potential in the long term. At least 80% of the Fund corpus is always invested in equities. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past returns of AMLI’s High Growth Fund after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 23.7% p.a. gross investment returns, which is the past 7-years returns of AMLI’s High Growth Fund.

Disclaimer: $2Axis Max Life Growth Super Fund II

Capital Guarantee: The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Online Savings Plan Plus: The returns shown above are based on the past performance of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104). These are past returns and are not indicative of return of AMLI's Growth Super Fund II(SFIN: ULIF04217/12/25GROWTHSUPR104). AMLI's Growth Super Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past returns of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104) after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 14.42% p.a. gross investment returns, which is the past 7-years returns of AMLI’s Growth Super Fund.

FWAP Retirement: The monthly income functionality can be availed using the Smart Withdrawal feature available with the Whole Life variant in Axis Max Life’s Flexi Wealth Advantage Plan(UIN: 104L121V04). The monthly income shown above has been computed assuming 21st policy year as the income start year, smart withdrawal percentage of 8% for a 30 year old male investing 5K/10K per month for 10 years with 14.42% p.a. gross investment returns, which is the past 7-years returns of AMLI’s Growth Super Fund (SFIN: ULIF01108/02/07LIFEGRWSUP104). These are past returns and are not indicative of return of AMLI's Growth Super II Fund II(SFIN: ULIF04217/12/25GROWTHSUPR104). AMLI's Growth Super Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers; hence the risk involved is relatively higher.

Disclaimer: $3Axis Max Life Diversified Equity Fund II

Capital Guarantee: The maturity amount shown above is for a 30-year old healthy male who invests Rs. 5K/10K per month for 10 years and remains invested for 20 years. The total premium to be paid in 10 years will be Rs. 6 Lakhs/12 lakhs. The guaranteed benefits are available under Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN:104N124V17) & are applicable if all the premiums are paid.

Capital Guarantee solution is a combination of benefits of two individual and separate products named Axis Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan, (A Non Linked Non-Participating Individual Life Insurance Savings Plan, UIN: 104N124V17). These products are also available for sale individually without the combination offered/suggested. This benefit illustration is the arithmetic combination and chronological listing of combined benefits of individual products. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.

Online Savings Plan Plus: The returns shown above are based on the past performance of Diversified Equity Fund (SFIN: ULIF02201/01/20LIFEDIVEQF104). These are past returns and are not indicative of return of AMLI's Diversified Equity Fund II (SFIN:ULIF04317/12/25DIVIEQUITY104). AMLI's Diversified Equity Fund II is primarily an equity oriented fund. At least 80% of the fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers.

The fund value calculation is done by projecting the past returns of Diversified Equity Fund after adjusting for all expenses in Axis Max Life Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old male investing 5K/10K per month for 10 years. The above values have been calculated assuming 21.37% p.a. gross investment returns, which is the returns since inception of Diversified Equity Fund as on 27-Feb-2026.

$4Disclaimer: BSE Dividend Stability Index was launched on 16th Sep 2005. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE Dividend Stability Index Fund. Axis Max Life’s BSE Dividend Stability Index Fund (SFIN: ULIF04607/05/26BSEDIVSTAB104) is a passively managed Index Fund that mirrors BSE Dividend Stability Index, subject to tracking error. The fund value calculation is done by projecting historical returns of BSE Dividend Stability Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old Male investing 15K/20K per month for 10 years. The above values have been calculated assuming 23% p.a. gross investment returns, which are the past 5 year returns of BSE Dividend Stability Index as on 21st Apr’26.

$5Disclaimer: The returns shown above are total returns of iShares S&P 100 ETF. These are past 10 years’ returns and are not indicative of returns of AMLI's World Equity Fund (SFIN: ULGC001002026WORLDEQUITMAX). AMLI's World Equity Fund provides diversified equity. It is designed for investors seeking global diversification. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares S&P 100 ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $1K per month for 10 years. The above values have been calculated assuming 16.81% p.a. gross investment returns, which is past 10 years total returns of iShares S&P 100 ETF as on 02-Jun-2026.

$6Disclaimer: The returns shown above are based on the past performance of Axis Max Life High Growth Fund. These are past returns and are not indicative of return on Axis Max Life Smart Innovation Pension Fund. AMLI Smart Innovation Pension Fund (SFIN: ULIF04705/06/26PENSMINNOV104) is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.

The fund value calculation is done by projecting the past 10 year returns of Axis Max Life High Growth Fund in Axis Max Life’s Forever Young Pension Plan (UIN: 104L075V10) for a 30 year old male investing 15K per month for 10 years and a vesting period of 25 years. The above values have been calculated assuming 20% p.a. gross investment returns, which is the past 10-years returns of Axis Max Life High Growth Fund as on 4th Jun’26. The pension amount has been calculated assuming that the proceeds from the entire corpus/40% of the corpus available at the time of maturity of Forever Young Pension Plan (UIN: 104L075V010) has been used to purchase Axis Max Life Smart Guaranteed Pension Plan (UIN: 104N122V25) Single Life Immediate Annuity for life (with death benefit option).

Disclaimer: $$Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

The returns shown above are total returns of iShares S&P 100 ETF. These are past 10 years’ returns and are not indicative of returns of AMLI's US Equity Fund (SFIN: ULGC002002026USEQUITYFUMAX). AMLI's US Equity Fund provides exposure to the U.S. stock market. It offers investors core U.S. equity market coverage. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares S&P 100 ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $1K per month for 10 years. The above values have been calculated assuming 16.02% p.a. gross investment returns, which is past 10 years total returns of iShares S&P 100 ETF as on 16-Apr-2026.

Disclaimer: ^*Axis Max Life's Flexi Wealth Advantage Plan (UIN: 104L121V04) is a Unit Linked Pension Plan. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) is only the name of the unit linked pension product and does not in any way indicate the quality of the contract, its future prospects or returns. The premium paid in the Unit Linked Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

Disclaimer: @^Not taxable in India as per DTAA subject to providing valid TRC, No Permanent establishment certificate and Form 10F. This clause holds true for:

a) Kuwait, Saudi Arabia & UAE: Applicable for both Traditional (Non-ULIPs) & Capital Gains (ULIPs).
b) Oman & Qatar: Applicable for only Capital Gains (ULIPs).

Disclaimer: ^8The award is for product Axis Max Life Smart Term Plan Plus, winner under Life Insurance Term Plan category as per survey of 1800 people by NielsonIQ across categories.

Disclaimer: ^9Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) for a sum assured of 1 Cr. The above mentioned premium is the discounted monthly premium to be paid in 1st year. 25% Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: ^10Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V09) for a life cover of 2 Cr. The above mentioned premium is the discounted monthly premium to be paid in 1st year. 25% Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

Disclaimer: *7The returns shown above are based on the past performance of AMLI’s High Growth Fund (SFIN: ULIF01311/02/08LIFEHIGHGR104). These are past returns and are not indicative of return of AMLI's India Sector Leaders Opportunities Fund (SFIN: ULIF04922/07/26SECLEADERS104). The above values have been calculated for a 30-year-old male investing 15k per month for 10 years assuming 23.9% p.a. gross investment returns basis 6 years’ performance of existing active fund with Axis Max Life Insurance, as on date 13 July 2026 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N124V17).

Disclaimer: *8BSE 500 Enhanced Value 50 Index was launched on 20th June 2005. The past returns are back tested based on historical returns and formula (provided by BSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s BSE 500 Value 50 Index Fund II. Axis Max Life’s BSE 500 Value 50 Index Fund II (SFIN: ULIF04807/07/26BSENHVALUE104) is a passively managed Index Fund that mirrors BSE 500 Enhanced Value 50 Index, subject to tracking error.

The fund value calculation is done by projecting historical returns of BSE 500 Enhanced Value 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life’s Online Savings Plan Plus (UIN: 104L131V02) for a 30 year old Male investing 10K/15K per month for 10 years. The above values have been calculated assuming 27.42% p.a. gross investment returns, which are the past 5 year returns of BSE 500 Enhanced Value 50 Index as on 29th May 26.

Disclaimer: *9The assumed rate of return (8% p.a.) shown in the illustrative example is not guaranteed is not the upper or lower limit of what you might get back. The value of your policy depends on multiple factors including future investment performance. The maturity amount shown is for a 30-year-old healthy male, paying premium of ₹10,000 per month for 30 years premium payment term, and 30 years policy term with Axis Max Life Online Saving Plan Plus (A Unit Linked Non-Participating Individual Life Insurance Plan) | Life Insurance is available in this product.

^***Returns are displayed at the policy level and are based on investments allocated to the available funds. They are calculated using the current applicable NAV and may vary depending on market performance. Past performance should not be construed as indicative of future returns. For complete details, please refer to the applicable Policy Terms and Conditions.

Profit/Loss value is displayed at the policy level and represents the difference between the current fund value and the total premium paid. It is calculated using the current applicable NAV and may increase or decrease based on market performance. The displayed value is indicative in nature and should not be construed as guaranteed. For complete details, please refer to the applicable Policy Terms and Conditions.

Disclaimer: &1The returns shown above are total returns of iShares Global Tech ETF. These are past 10 years returns and are not indicative of returns of AMLI's World Equity Fund (SFIN: ULGC006002026GLOBALINNOMAX). AMLI's Global Innovation Leaders Fund provides diversified equity. It is designed for investors seeking global diversification. At least 80% of the fund corpus is invested in equities/ETFs at all times. The remaining is invested in cash, money market instruments and other ETFs. The fund value calculation is done by projecting the past 10 years’ returns of iShares Global Tech ETF after adjusting for all expenses in Axis Max Life Smart Global Investment Fostering Tomorrow Plan (UIN: MAXL001V002) for a 35 year old male investing $XX per month for XX years. The above values have been calculated assuming 25.41% p.a. gross investment returns, which is past 10 years total returns of iShares Global Tech ETF as on 30-Jun-2026.

Disclaimer: *6For Sum assured of 75 lakh, 1 crore, 1.5 crore, and 2 crore, the below calculations are based on Axis Max Life Smart Term Plan Plus (A Non-Linked, Non-Participating Individual Pure Risk Life Insurance Plan, UIN: 104N132V01). These are monthly premium amounts assuming Regular Pay and monthly payment mode.

Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
18 Years (PPT: 67 years)1675/Month
Total Premium: 12.75 lakh
930/Month
Total Premium: 7.08 lakh
1,674/Month
Total Premium: 12.74 lakh
930/Month
Total Premium: 7.08 lakh
2,511/Month
Total Premium: 19.11 lakh
1,395/Month
Total Premium: 10.62 lakh
3,069/Month
Total Premium: 23.36 lakh
1,705/Month
Total Premium: 12.98 lakh
25 Years (PPT: 60 years)2,213/Month
Total Premium: 15.08 lakh
1,229/Month
Total Premium: 8.38 lakh
2,292/Month
Total Premium: 15.62 lakh
1,273/Month
Total Premium: 8.68 lakh
3,438/Month
Total Premium: 23.43 lakh
1,910/Month
Total Premium: 13.02 lakh
4,138/Month
Total Premium: 28.21 lakh
2,299/Month
Total Premium: 15.67 lakh
35 Years (PPT: 50 years)3,582/Month
Total Premium: 20.35 lakh
1,990/Month
Total Premium: 11.30 lakh
4,007/Month
Total Premium: 22.76 lakh
2,226/Month
Total Premium: 12.64 lakh
6,011/Month
Total Premium: 34.15 lakh
3,339/Month
Total Premium: 18.97 lakh
6,821/Month
Total Premium: 38.75 lakh
3,790/Month
Total Premium: 21.53 lakh
45 Years (PPT: 40 years)6,722/Month
Total Premium: 30.55 lakh
3,734/Month
Total Premium: 16.97 lakh
7,395/Month
Total Premium: 33.61 lakh
4,108/Month
Total Premium: 18.67 lakh
11,093/Month
Total Premium: 50.42 lakh
6,163/Month
Total Premium: 28.01 lakh
14,390/Month
Total Premium: 65.40 lakh
7,994/Month
Total Premium: 36.33 lakh
55 Years (PPT: 30 years)13,121/Month
Total Premium: 44.73 lakh
7,289/Month
Total Premium: 24.85 lakh
15,303/Month
Total Premium: 52.16 lakh
8,502/Month
Total Premium: 28.98 lakh
12,955/Month
Total Premium: 78.25 lakh
12,753/Month
Total Premium: 43.73 lakh
30,006/Month
Total Premium: 102.29 lakh
16,670/Month
Total Premium: 56.83 lakh
60 Years (PPT: 25 years)18,963/Month
Total Premium: 53.87 lakh
10,535/Month
Total Premium: 29.92 lakh
22,272/Month
Total Premium: 63.27 lakh
12,373/Month
Total Premium: 35.15 lakh
33,408/Month
Total Premium: 94.90 lakh
18,560/Month
Total Premium: 52.72 lakh
43,123/Month
Total Premium: 122.50 lakh
23,957/Month
Total Premium: 68.06 lakh

 

 

Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
18 Years (PPT: 67 years)1,424/Month
Total Premium payable: 10.83 lakh
791/Month
Total Premium payable: 6.02 lakh
1,423/Month
Total Premium payable: 10.83 lakh
790/Month
Total Premium payable: 6.01 lakh
2,134/Month
Total Premium payable: 16.24 lakh
1,185/Month
Total Premium payable: 9.02 lakh
2,608/Month
Total Premium payable: 19.85 lakh
1,449/Month
Total Premium payable: 11.03 lakh
25 Years (PPT: 60 years)1,881/Month
Total Premium payable: 12.82 lakh
1,045/Month
Total Premium payable: 7.12 lakh
1,948/Month
Total Premium payable: 13.28 lakh
1,082/Month
Total Premium payable: 7.37 lakh
2,922/Month
Total Premium payable: 19.92 lakh
1,623/Month
Total Premium payable: 11.06 lakh
3,518/Month
Total Premium payable: 23.98 lakh
1,954/Month
Total Premium payable: 13.32 lakh
35 Years (PPT: 50 years)3,045/Month
Total Premium payable: 17.29 lakh
1,691/Month
Total Premium payable: 9.61 lakh
3,406/Month
Total Premium payable: 19.35 lakh
1,892/Month
Total Premium payable: 10.75 lakh
5,109/Month
Total Premium payable: 29.02 lakh
2,838/Month
Total Premium payable: 16.12 lakh
5,798/Month
Total Premium payable: 32.94 lakh
3,221/Month
Total Premium payable: 18.30 lakh
45 Years (PPT: 40 years)5,714/Month
Total Premium payable: 25.97 lakh
3,174/Month
Total Premium payable: 14.42 lakh
6,286/Month
Total Premium payable: 28.57 lakh
3,492/Month
Total Premium payable: 15.87 lakh
9,429/Month
Total Premium payable: 42.85 lakh
5,238/Month
Total Premium payable: 23.81 lakh
12,232/Month
Total Premium payable: 55.59 lakh
6,795/Month
Total Premium payable: 30.88 lakh
55 Years (PPT: 30 years)11,153/Month
Total Premium payable: 38.02 lakh
6,196/Month
Total Premium payable: 21.12 lakh
13,008/Month
Total Premium payable: 44.34 lakh
7,226/Month
Total Premium payable: 24.63 lakh
19,511/Month
Total Premium payable: 66.51 lakh
10,840/Month
Total Premium payable: 36.95 lakh
25,506/Month
Total Premium payable: 86.95 lakh
14,170/Month
Total Premium payable: 48.30 lakh
60 Years (PPT: 25 years)16,119/Month
Total Premium payable: 45.79 lakh
8,955/Month
Total Premium payable: 25.43 lakh
18,931/Month
Total Premium payable: 53.78 lakh
10,517/Month
Total Premium payable: 29.87 lakh
28,397/Month
Total Premium payable: 80.67 lakh
15,776/Month
Total Premium payable: 44.81 lakh
36,655/Month
Total Premium payable: 104.13 lakh
20,364/Month
Total Premium payable: 57.85 lakh

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