Sharon Edelson

Sharon Edelson

Senior Contributor|Retail

I’ve been a journalist for 30 years, as a senior editor at W magazine, and for the last 17 years, covering retail and real estate as a senior editor at WWD. I write about luxury boutiques, independent retailers, department stores, mass chains, and digitally native brands, and the

SOCIAL
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Jul 31, 2026

Maesa Magic Incubator Helps Beauty Founders Take Brands To The Next Level

Maesa Magic, a beauty brand incubator, is looking for three founders of young businessses that are in need of guidance and a financial shot in the arm.

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Jul 28, 2026

PlusOne’s Intimate Wellness Products Launch At Ulta Beauty

Beacon Wellness Brands, is expanding plusOne's accessible sexual wellness collection, including vibrators, into Ulta Beauty.

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Jul 21, 2026

Beyond Yoga Announces Glowzone, Its Most Ambitious Technical Collection Yet

Beyond Yoga is launching Glowzone, an ambitious collection with technical qualities. Pieces go from a hot workout to stretch training to everyday errands.

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Jul 21, 2026

Undervalued Snapchat Worth Another Look, Study Says

Snapchat has been undervalued for some time. A new report suggests that retailers and brands revisit the platform, which can provide outsized returns on investment.

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Jul 20, 2026

Picolette, Launching At Target, Is Olivia Culpo’s Answer To Boring Baby Products

Actress and model Olivia Culpo has designed Picolette, a 60-piece baby collection, with everything from apparel to birthday keepsakes and bowing on July 26 at Target.