Creator Economy

More From Creator Economy

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76% Of U.S. Businesses Depend On TikTok’s $81 Billion Economic Boost

TikTok says it contributed $81 billion to the U.S. economy in 2025, but the more revealing figure may be how many businesses say they depend on it.

ByMaureen Kerr,

Contributor

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YouTube’s 6.5 Billion Microdrama Viewership Boom Needs People To Skip The Apps

YouTube’s Shorts Series comes as microdramas pass 6.5 billion views. But while YouTube monetizes attention, dedicated apps make money when viewers keep watching.

ByMaureen Kerr,

Contributor

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How To Build A Faceless YouTube Channel That Pays $10,000 A Month

You can build a YouTube revenue stream without ever appearing on camera. Follow these 5 steps to build a faceless YouTube channel that pays $10,000 a month.

ByJodie Cook,

Senior Contributor

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The Rental Market Wasn’t Built For Creators. This Startup Wants To Change That

Creators often have multiple income streams, making it harder to provide proof of income or employment when renting an apartment. This startup wants to change that.

ByIan Shepherd,

Contributor

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How Celebrity Fandom Is Fueling Beauty’s Billion-Dollar Business

At Beautycon University, celebrities and creators explore how fandom is fueling beauty sales, brand loyalty and new business opportunities.

ByDesjah Altvater,

Contributor

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Dave Jorgenson Turns Trust Into A Media Business With Help From Harry’s And Beehiiv

Former WaPo “TikTok guy” Dave Jorgenson launches “What’s Your Source,” backed by sponsors Harry’s and beehiiv, as Local News International’s first long-form show.

ByJamie Gutfreund,

Contributor

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Why Target, Macy’s And Major Brands Bridge To Creators Is Through LTK Con

Major brands like Macy's and Target and creator-founded brands like DIBS and Electric Picks connected with influencers at LTK Con.

ByEmma Cortes Ellendt,

Contributor

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What CAA’s Big Bet On Creators Means For Talent Contracts

CAA launched a new creator-led initiative to scale business opportunities for influencers. Now, the creator economy is transforming into an ownership economy.

ByNovika Ishar,

Contributor

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U.S. Open Creator Backlash Shows What FIFA's TikTok Partnership Got Right

With the latest U.S. Open creator controversy, Wimbledon does not plan to dedicate accreditation to creators in 2027, unlike the U.S. Open and FIFA-TikTok models.

ByMaureen Kerr,

Contributor

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How Social Media Platforms Are Labeling AI-Generated Content

As AI-generated content grows online, social media platforms are responding with their own tools and guidelines to help users.

ByEmma Cortes Ellendt,

Contributor