World Cup
Latest World Cup news freshly curated for you as of 8 a.m. ET Jul. 1. Learn more about innovative developments, discover emerging trends and read expert perspectives.
Today's Highlights
- Tactical trends at the World Cup include the rise of impactful substitutes, aggressive counter-pressing to regain possession, and goalkeepers acting as playmakers.
- After surging during the group stage, resale ticket prices for the World Cup knockout rounds are now dropping, creating opportunities for fans to buy.
- The World Cup is a masterclass for brands on modern marketing, demonstrating the power of understanding and connecting with diverse cultures.
Sources
In The Spotlight
Dive deeper into key discussions within the world of World Cup with a curated selection of important articles offering valuable perspectives.
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USMNT Vs. Bosnia — How To Watch, Prediction, Projected Lineups
The USMNT plays Bosnia and Herzegovina in the round of 32 on Wednesdsay night in Santa Clara, Calif.
Contributor
France Has Become The Team To Beat At The World Cup
Les Bleus have paired Kylian Mbappe's brilliance with a dynamic, well-balanced attack, turning them into an early favorite to lift the trophy.
Contributor
Why Mexico Look More Like World Cup Contenders Than The USMNT
It's possible we've been talking about the wrong co-host lifting the trophy.
Contributor
Telemundo's Record-Breaking World Cup 2026 Coverage Is Scoring Big
Audiences are flocking to Telemundo and Peacock’s Spanish-language coverage of the World Cup – so much so that the network is capturing nearly half of all U.S. viewers tuning in.
Contributor
The 10 Smartest Marketing Moves Of The 2026 World Cup So Far
The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 of the best examples are highlighted.
Contributor
Is Your Brand Loud And Wrong? What World Cup Content Exposes
World Cup content is revealing the gap between perception and lived experience—and why brands need more than surface-level research to understand customers.
Contributor
The Rise Of Super-Subs, Counter-Pressing And ‘Quarterback’ Goalkeepers
The World Cup has revealed more than entertaining games — it has offered a snapshot of where elite soccer is heading.
Contributor
The 2026 World Cup Could Be The Last Where Google Search Works How It Used To
The World Cup offers a rare "blind spot" in AI Overviews, with only 5% of soccer searches triggering summaries, presenting an opportunity to publishers and brands.
Contributor
How To Buy Affordable Last-Minute World Cup Knockout Round Tickets
Resale ticket prices have fallen in the knockout stage after group games had exceptional demand.
Contributor
What The World Cup Reveals About Modern Marketing
As World Cup fans build connections across cultures, brands have an opportunity to rethink how they understand customers and create human connection.
Contributor