Does your brand's positioning resonate with buyers? A leading ad platform turned to IAB Insights Engine to find out through a survey of 125 agency and brand budget decision makers. 🔗 From positioning to proof, see how IAB Insights Engine can help inform your messaging and sales strategy: https://okt.to/yeRBnQ
IAB
Advertising Services
New York, New York 130,582 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
Updates
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Better audio data means better measurement. IAB’s new guide, Amplifying Audio's Impact in MMM, identifies where audio data gets lost and outlines practical steps to improve measurement and evaluate performance across audio formats. 📝 Download now for actionable recommendations to make more informed media investments: https://okt.to/5uhJF1
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Is your Media Mix Model capturing audio’s full value? 🤔 Join IAB’s Optimizing Audio for Use in MMM Workshop on Wednesday, November 18, to learn how better data can improve audio measurement and inform media investment decisions. IAB’s Jason Adamski, Ben Griffiths, and Matthew Renne will join industry leaders Robert Cardarelli (Ipsos) and John Taubeneck (SiriusXM Media) for 90 minutes of practical examples and hands-on activities. 🔊 Register to learn how to put recommendations from our new guide, Amplifying Audio’s Impact in MMM, into practice within your organization: https://okt.to/6ZilmJ
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IAB is thrilled to welcome Revenue Arc as a new member! 🎉 Revenue Arc is an agency-first company built around two complementary divisions with one mission: reinvent how digital advertising works. Revenue Arc Marketing delivers zero-fee, white-label media services through an entirely U.S.-based team, while Revenue Arc Development builds AI-powered technology, platforms, and infrastructure that make advertising smarter, more transparent, and accessible. Learn more about the company: https://okt.to/yS18Ae Want to become an IAB member? https://okt.to/7kIdjt
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IAB reposted this
Retail Media has scaled its capabilities; now it's time to connect them all. At ADWEEK House Advertising HQ, Collin Colburn chatted with SMG’s Connor Perrett about his biggest takeaways from The Commerce Media Connection Gap, new research from SMG, IAB, and IAB UK. The report highlights the need to connect the campaign life cycle and stakeholders across retailers to brands and agencies. Moving forward, sustainable growth depends on standardization across planning, activation, measurement, and more. Get the report here: https://lnkd.in/eKJgm4xj
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“I came to ALM for ___, and left with ___.” 🌵 Hear from last year’s attendees, then tell us: What are you looking forward to at #IABALM 2027? 📆 See you February 1-3 in San Antonio: https://okt.to/Q6BdXZ
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🚀 IAB Legacy Series | Peter Naylor & Katherine Naylor Pullman As part of IAB’s 30th anniversary, we’re celebrating the leaders whose influence extends beyond their own work and into the next generation of talent. Here's Peter Naylor, Chief Client Officer at Nielsen, and his daughter Katherine, Founder & Chief Business Officer at Our Third Place! "For the past 20 years, I have watched my father form friendships in the industry, from iVillage to NBCUniversal, Hulu to Snap. Some of his closest friends came from the industry. I wanted to create a space where women could experience that same kind of lasting, meaningful connection—where networking isn’t transactional, but the beginning of real friendship," shares Katherine. Want to be part of the celebration? Submit your photos: https://lnkd.in/ebrns2SA #IAB30 #IABLegacyStories
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AI is transforming advertising. How are governance programs keeping pace? At the 2026 IAB State Privacy Law Summit on November 18, Richard Eisert of Davis+Gilbert LLP and Heather Dunning Parkinson of Omnicom Media will lead an interactive breakout on evaluating AI use cases, overseeing third-party tools, and integrating AI governance into privacy and compliance programs. 📍 Jay Conference Chelsea | New York City ⚖️ Breakout sessions are exclusively for legal industry participants. 📆 Explore the agenda and register: https://okt.to/AlQte4
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Giddy Up: Only 100 Days Until IAB ALM! 🌵 In just 100 days, advertising leaders will gather in San Antonio for the 2027 IAB Annual Leadership Meeting to explore what’s next across AI, commerce, creators, streaming, and measurement. With interactive challenges and live debates, you’ll have opportunities to challenge assumptions, contribute ideas, and be part of the conversations that shape our industry. Join us February 1-3: https://okt.to/VIUWzg #IABALM
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🤳 Creator content isn’t just influencing consumers, it’s shaping what AI recommends. As AI changes how people discover products, creators’ reviews and firsthand experiences are helping inform the answers shoppers receive. And consumers want those perspectives: IAB research finds 56% prefer AI shopping recommendations that include creator or influencer insights. For brands, that makes creator expertise and credibility increasingly important to discovery, trust, and purchase decisions. ➡️ Read more in this article by IAB's Carryl Pierre-Drews via MarTech: https://okt.to/BKvo8j