SiriusXM Media

Is your Media Mix Model capturing audio’s full value? 🤔 Join IAB’s Optimizing Audio for Use in MMM Workshop on Wednesday, November 18, to learn how better data can improve audio measurement and inform media investment decisions. IAB’s Jason Adamski, Ben Griffiths, and Matthew Renne will join industry leaders Robert Cardarelli (Ipsos) and John Taubeneck (SiriusXM Media) for 90 minutes of practical examples and hands-on activities. 🔊 Register to learn how to put recommendations from our new guide, Amplifying Audio’s Impact in MMM, into practice within your organization: https://okt.to/6ZilmJ

Your audience doesn’t fit neatly into a demographic box. 📦 At our panel with ADCOLOR, Michelle Morgan, Marketing and Media Director at WPP Unite for Dove, challenged marketers to move beyond assumptions about what different audiences listen to, love, and connect with. Culture is complex, fandoms cross demo lines, and brands that understand those nuances will be valued. 💡 Get into it with our Culture Trends Report. 👉 https://bit.ly/3ThjODk Watch the full panel:  https://lnkd.in/e77xAHv2 ADCOLOR Conference and Awards

Making sure an ad has a diverse cast isn't a multicultural Marketing strategy. On the podcast: Briana Méndez , Associate Director of Audience Insights and Strategy at SiriusXM Media , talking about what works instead. She gets into: . What happened when SiriusXM Media and Alma tested "in-culture audio creative" (and the audience nobody expected it to win over) . What Bad Bunny’s halftime show proved about culture and the mainstream . Why Gen Z men are drifting away from music (+ where they’re going instead) . How to get culturally specific & avoid stereotypes Listen to the full episode to hear how Briana helps brands find specific niches inside a 250M-person audience. https://lnkd.in/eMfJ9qUM

Music discovery has changed.📱 Today’s biggest hits often start as viral moments on TikTok before becoming streaming staples. This connection isn’t just shaping music culture. It’s creating new opportunities for advertisers to reach consumers in moments when trending songs evolve into sustained streaming engagement.🎧📈 See how brands are turning viral music moments into measurable impact. 👉 https://bit.ly/3RVP6PH #tiktok #viralmarketing

Passion is powerful for brands. 🔥 From racing and wrestling to gaming, basketball, and pop culture, podcasts give advertisers a way into the communities audiences actively choose to spend time with. And when listeners are deeply invested, they’re more likely to engage and take action. See where brands can meet passionate audiences across the SiriusXM Podcast Network. 🎙️👉 https://bit.ly/4AI8UYB #podcastadvertising #mediamarketing

What does it take for brands to win today? 🎧🏆 In a world of endless content, platforms, and distractions, people are craving something real—human connection. And that's where audio shines and SiriusXM Media delivers. At Built with Audio, our leaders broke down how we're helping brands cut through the noise by leaning into the creators people trust, the fans who adore them, and the cultural moments that bring us together. Ready for a media strategy that keeps up with your audience anywhere they go? We've got you. ➡️ https://bit.ly/4zmqmjV Lizzie Collins, SVP, Ad Innovation & B2B Marketing Kelli Hurley, VP of Content & Podcast Partnership Sales Marissa Rives, Sr Director, Sports Podcasts & Partnerships Scott Walker, Chief Ad Revenue Officer Sherene Hilal, SVP Chief Ads Product Officer, Jenn LaRocco Zurica, Sales VP, Strategic Accounts

Ever had to try 5 different apps and sign up for 2 free trials just to watch a game on Sunday? Then you know how fragmented media is now. ESPECIALLY in sports. But not in sports audio. We just dropped a new episode with Adam Marks, Sports Sales Director at SiriusXM Media, and he had advice for how brands can get into sports WITHOUT needing Big Game budgets. 👉 https://lnkd.in/e-RFkUCi In this episode: --> How a hotel chain found a backdoor into college basketball championships --> What happened when a home improvement store started playing game commentary --> The time Adam had to ask ChatGPT where to watch the playoffs Don't miss this listen. 🏈

From IG Live to a sold out Madison Square Garden in just 30 minutes! 🎤👏 Hannah Berner and Paige DeSorbo are making history with Giggly Squad, becoming the first female hosted podcast to perform at MSG! 📰 Read the full story: https://bit.ly/4yVlpyC  🎧 Put your brand at the center of the Giggly Squad fandom. Explore advertising opportunities: https://bit.ly/4hYPOpN #GigglySquad #podcastadvertising