IAB Tech Lab

Do you want to do some learning this Sunday? This episode of the Datalicious podcast featuring our European consultant Oliver von Wersch will explain our standards, AAMP, and OpenProposal. https://lnkd.in/gvqJiYkN #agentic #agenticadvertising #standards

4 days until London! The web economy is shifting from human-first clicks to autonomous agent interactions. Join us at #InternationalSummit for a packed full-day agenda covering agentic advertising protocols, clean room privacy, and modern identity resolution. Get your pass here: https://bit.ly/4BENoo4

We're scarily close to #InternationalSummit! Just 5 days away from exploring how AI-driven ad insertion and automated decisioning are transforming streaming monetization. Secure your spot to learn how platforms and publishers are building scalable, agent-ready CTV architectures that maximize yield now! https://okt.to/H5Tje6

🚨 JUST ANNOUNCED: WPP + The Trade Desk take the stage at #InternationalSummit! Sarah Salter of WPP and Kevin S. of The Trade Desk will explore how brands and agencies are moving beyond experimentation to tackle real business challenges from building trust and transparency to strengthening creativity, accountability and performance. Sarah brings nearly two decades of turning emerging technology into commercial results across brands, startups and agencies. Kevin brings deep experience scaling advertising technology and leads strategy and commercialisation for The Trade Desk’s agentic AI solutions. Together, they’ll unpack what leaders need to get right when human expertise and machine intelligence work together. We hope you’re as excited for this session as we are! Secure your spot here: https://okt.to/NGeq3Y

Congratulations to PDI Technologies for achieving #IABTechLab’s Open Measurement certification for Mobile! #TechLabCertified

6 days to go! 🤖 As programmatic evolves join our technical session on how AI agents will negotiate, trade, and execute ad transactions via real-time bidding protocols. See how machine-to-machine advertising works in practice and what it means for your buy-side or sell-side tech stack! https://okt.to/Qb5LnW

Fresh tea, served with a side of AI. ☕📺 In this episode, #IABTechLab’s Director of Advanced TV, Brad Pipkin spills the tea on deploying an AAMP Buyer or Seller agent and what changes when the inventory is a living room screen instead of open web display. Join our Head of Agentic, Matthew Jacobs, at #IWantMyCTV for a CTV-specific walkthrough of deploying an AAMP agent you definitely don’t want to miss! Secure your spot here: https://lnkd.in/eX-5y4si

Streaming is growing up! Is your CTV strategy keeping pace? In just two weeks, join us at #IWantMyCTV to explore what better forecasting, live streaming, and ad delivery require in practice! Get your ticket while there is still time: https://okt.to/QDMbZc

1 week away! At #InternationalSummit in London we'll be decoding how conversational interfaces and autonomous agents are fundamentally redefining discovery and media distribution. Discover what happens when traditional search and web traffic shift toward machine-driven interactions so register now to stay ahead! https://okt.to/HxuPe8

CTV publishers share a growing stream of content, audience, and inventory signals but often get little more than a bid and a price in return. At #IABTechLab’s #IWantMyCTV we’ll explore what publishers should know about the demand buying their inventory. Hear how better information sharing could improve yield, ad pod construction, frequency management, and campaign results while delivering a better viewer experience from Index Exchange's Catherine J.H. Cho, Viant Technology's Keith Petri, and Philo's Kyle Turner, who bring wide range of expertise in streaming marketplaces, privacy-first identity, and publisher monetization. Get your ticket now! https://okt.to/4FNj3a