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Alan Moss shared thisI recently had the pleasure of speaking at an Executive Partner Summit to share with vendors new ways that we can be working with brands. The highlight was being joined onstage by Michelle Crossan-Matos, Chief Brand and Experience Officer at SharkNinja, to talk about an exciting opportunity for brands: how Sponsored Prompts are more than an advertising tool. They're helping brands see what customers are really weighing when making a purchase decision — and turning that signal into both stronger sales and sharper brand marketing strategy. For fun, I also had the privilege of testing out an Amazon electric cargo bike — the kind now delivering packages in urban neighborhoods from New York to Los Angeles. A smart, sustainable way to reach customers in denser communities. Thank you to Michelle and our vendor partners for a great day.
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Alan Moss shared thisIt’s a wrap on another amazing unBoxed. We had Martha Stewart, the Black Keys, and so much more. Great to see so many customers and partners engaging with our teams. The highlight for me was opening the 2026 Amazon Ads Partner Awards. Celebrating the innovation of our partners is an annual traditional that's a special privilege. This year, it was highly competitive with submissions from partners across 25 countries and eight categories. What stays with me are the stories: what happens when expertise, creativity, and real partnership come together to grow a business. Here's what I find most exciting — our partners don't wait for the future of advertising to arrive. They build for their customers, every day. Congratulations to every finalist and winner. Partners set the standard, and you make our whole industry better. I can't wait to see what you build next. Thank you for an unforgettable week. See you at unBoxed 2027 in New York.
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Alan Moss shared thisSeptember is shaping up to be a big month for me — and not only for the reason you might expect. I have the honor of walking my daughter down the aisle. It's the kind of moment that puts work and life balance in perspective. I'm soaking up every second of it. A couple days later, it's on to San Francisco for unBoxed, September 28–30. I've been in this business a long time, and I can tell you the pace of change right now is unlike anything I've seen. The innovation our leaders are going to share on the keynote stage reflects the new thinking on how customers discover, compare, and decide, and how our partners can grow with them. I'll also have the privilege of helping celebrate our partners at the Partner Awards on Monday night which is one of my favorite evenings of the year, because it's all about the work of our customers. See you all in San Francisco.
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Alan Moss reposted thisAlan Moss reposted thisThis one is really cool! One of the measurement challenges in automotive is connecting digital engagement to what ultimately matters: vehicle sales. Hyundai Motor Company is showing how that gap can be narrowed with Amazon Ads and Amazon Marketing Cloud, Amazon Autos, and Amazon Web Services (AWS). By bringing together Amazon Ads media signals, Amazon Autos shopping engagement, and Hyundai’s own dealership sales data in a privacy-enhancing environment, Hyundai was able to better understand the relationship between advertising, shopping engagement, and verified offline outcomes. The work also surfaced insights Hyundai could act on, from reducing duplicated audience reach to improving campaign efficiency. Wins all around! Read the news on @MediaPost: https://lnkd.in/g_vX6YiM Check out the full case study: https://lnkd.in/gx4mgc5EHyundai proves Amazon Autos drives dealership salesHyundai proves Amazon Autos drives dealership sales
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Alan Moss shared thisMultiple family members, colleagues, and friends had already recommended it, so when my wife downloaded "Theo of Golden" on Audible, I figured it was time and I’m so glad I dove in. Theo of Golden, by Allen Levi, became my favorite read of the summer. It's a story about being truly seen — about a character who reminds an entire town that it's not what you've accomplished, it's how you show up with humanity for others. That message stuck with me. As for the Audible format: Some books just come to life with the right narrator, and this was one of them. Engaging enough to make the miles disappear, making it perfect for long summer drives. I'm curious: what was your best read this summer, and how did you read it — physical book, Kindle, or Audible? Drop it in the comments. 👇
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Alan Moss shared thisAmazon Ads just wrapped our biggest Upfront yet for the 2026–27 season. The confidence from brands reflects what we're seeing across the board: - A stronger programming portfolio spanning live sports and entertainment - Growing adoption of our AI-powered ad tech - And real performance results Grateful for the trust from our customers and to Adweek for spotlighting the team’s success. Excited for what’s next. See Adweek’s coverage: https://ads.amazon/4wa4UgT
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Alan Moss shared thisThat's a wrap on Amazon Port at Cannes Lions. Thank you to everyone who joined us. It was a full and exciting week of connecting with customers, partners, and a few special guests along the way, like Oprah at our Leaders Summit. What a week! If you missed it, take a look at our recap: https://ads.amazon/3R4Gs11
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Alan Moss reposted thisAlan Moss reposted thisAI has become such an enabler for scientific innovation … when you know what you're doing. The question of how AI accelerates scientific development keeps coming up, and it prompted me to revisit a problem from my PhD 15 years ago: creating optimal sales routes under uncertain demand and revenue. Back then, it took me weeks to months to design and implement the models and test them. A few weeks ago, I downloaded AWS's Kiro, gave it context about my papers, and asked it to replicate these algorithms. With minimal effort (hours, not months!), it replicated most of them. With additional prompting, it found further efficiencies for scalability and speed. But more importantly, it freed me to focus almost entirely on inventing: exploring extensions and variations that integrated other research and further improved the solutions. I'm seeing this in my team too. When asked to enable specific Advertising Sales initiatives, we turned results around in weeks — data pipelines, model training, compelling reports, and a working prototype with UI. Before AI, this would have taken months. We went deeper into hyperparameter tuning, tested more model versions, and reframed our modeling approach to capture more nuance about advertisers and their growth journeys. The result: performance improvements beyond anything we've seen before AND increased job satisfaction, since the team spends more time innovating and less time implementing. What’s common between both situations is that the people working on it deeply understood the underlying scientific approaches and the domain they operate in, allowing them to understand what the AI tool is doing, inspect its quality and guide it toward the right solution. The future of science isn't scientists versus AI. It's scientists using AI to explore more ideas, test more hypotheses, and innovate faster. We're hiring Applied Scientists who are excited about that future. → https://lnkd.in/gSqKEAvK #AppliedScience #AI #MachineLearning #Amazon #Hiring Amazon Careers
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Alan Moss reposted thisAlan Moss reposted thisMeasurement just got a major upgrade. 🚀 Accenture Song just launched the Marketing Investment Navigator — a first-of-its-kind AI-native platform that unifies marketing mix modeling, attribution, sales lift, and brand lift into a single enterprise-scale solution. It's powered by Amazon Ads data and agentic AI to analyze cross-channel media performance, giving marketers both the strategic big picture AND the tactical clarity to decide where to move budget next. This is exactly where the industry needs to go — breaking down measurement silos so brands can optimize investments with confidence, not guesswork. The convergence of AI + unified measurement + real commerce signals is the future of marketing effectiveness. https://lnkd.in/gBvMrBQz #AmazonAdsAccenture Song is using Amazon data and AI to help measure ad performance across platformsAccenture Song is using Amazon data and AI to help measure ad performance across platforms
Alan Moss replied to a comment
2mo
Ish McLaughlin I bet you are! Follow in Sharla’s footsteps!
Alan Moss replied to a comment
3mo
Thanks, Marvin!
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Alan Moss liked thisAlan Moss liked thisStill buzzing from our 2nd Annual Amazon Ads Beauty & Fashion Summit, where industry leaders explored how brands are connecting with consumers at the intersection of culture, entertainment, and commerce. I had the privilege of sitting down with Branden Goodman, Chief Digital Officer at Liquid I.V. to dive into the powerful, 360-degree brand integration behind Off Campus — one of 2026’s most talked-about shows — and how entertainment can create meaningful connections between brands and consumers. Grateful to our partners for their collaboration, creativity, and shared vision. Excited for what we can continue to build together! 🚀 💄
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Alan Moss liked thisAlan Moss liked thisHere's something you don't hear enough about: the importance of the relationship between Board Chair and CEO. When it's strong, it's a force-multiplier: two people seeking opportunities, grappling with issues, and lighting the Board and management team on fire to move a company forward. That's how Sean Aggarwal shows up as Lyft's Board Chair. No wonder he's just been named to the NACD (National Association of Corporate Directors) Directorship 100! Sean guided us from an SF startup through our IPO to sustained profitability. Now as he's doing the same as we move into our next chapter of growth, driven by international expansion, premium rides, and autonomous vehicles. Through it all he's built and lead the team with with rigor and poise Huge congratulations, Sean. Here’s to 10 great years and many more. https://lnkd.in/gqax-ZBn
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Alan Moss liked thisAlan Moss liked thisAnother record night for TNF on Prime. Last Thursday's Patriots-Bears matchup averaged 19.86 million viewers, a 25% increase over last year’s comparable game. Through six games the momentum we’re seeing is remarkable, TNF on Prime is delivering its most-watched season ever, posting year-over-year viewership gains each week. A big thank you to our production team and on-air talent who pour everything into making TNF the best it can be, week after week. Up next – Panthers vs Packers this Thursday on Prime Video. 🏈 Prime Video & Amazon MGM Studios #PrimeVideo #TNFonPrime #NFL
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Alan Moss liked thisAlan Moss liked this𝗙𝗼𝗿𝘁𝘆 𝗨𝗻𝗱𝗲𝗿 𝟰𝟬 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗖𝗵𝗮𝗿𝗹𝗶𝗲 𝗡𝗲𝗶𝗺𝗮𝗻, 𝗣𝗿𝗶𝗺𝗲 𝗩𝗶𝗱𝗲𝗼 🏈 When Charlie Neiman joined Prime Video around a decade ago, Amazon had yet to stream a live sporting event. Today, as head of sports partnerships, he has helped secure rights across the NFL, NBA, WNBA, NASCAR, college basketball and more. Neiman was a lead negotiator for Amazon’s exclusive “Thursday Night Football” package and has continued to expand Prime Video’s sports portfolio. Congratulations to Charlie Neiman for earning a spot on this year’s Forty Under 40 list. Click the link to learn more about his impact on Prime Video: https://ow.ly/HNNt50ZZH20
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Alan Moss liked thisAlan Moss liked thisAlmost 37 years ago, I walked into the American Express Tower in New York City to fulfill a dream: to work for a company known for its iconic brand, marketing prowess, and extraordinary people. In March 2027, I’ll walk out of that same tower, over three decades later, having fulfilled that dream and so, so much more. Yes, I’m retiring! As I reflect on this incredible journey, I’m filled with gratitude for #TeamAmex. For me, it has always been, and always will be, about the people. To my Amex colleagues, past and present, thank you for your partnership, friendship and unwavering commitment to powerfully backing our customers and for being with me on this incredible journey. I’m excited for my next chapter as an Amex alum and to spend more time with my family and friends, whose love and support I’ve leaned on every step of the way. There’s still important work ahead and I look forward to spending the coming months supporting our colleagues, customers, and our next generation of leaders.
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Alan Moss liked thisAlan Moss liked thisOn the 14th anniversary of the deaths of Lulu and Leo, here's a (very) personal story about the magical energy they still bring to our lives. As amazing and inspiring as this story is, the experience itself was even more magical. What Marina doesn't mention is that I was sobbing as I recited these lines from Antoine de Saint-Exupéry not so far from where he was stranded in the Sahara: “All men have stars, but they are not the same things for different people. For some, who are travelers, the stars are guides. For others they are no more than little lights in the sky. For others, who are scholars, they are problems...But all these stars are silent. You - You alone will have stars as no one else has them...In one of the stars I shall be living. In one of them I shall be laughing. And so it will be as if all the stars will be laughing when you look at the sky at night...You, only you, will have stars that can laugh! And when your sorrow is comforted (time soothes all sorrows) you will be content that you have known me... You will always be my friend.” https://lnkd.in/ekVUgw9j
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Alan Moss liked thisAlan Moss liked thisBeing a good neighbour starts with the small things... Today, Amazon opened its first Community Banana Stands in Canada! You'll find them in Toronto (Scotia Plaza) and Vancouver (The Post). Every Wednesday morning starting at 8:30 a.m. local time, our "Banistas" will hand out free bananas to anyone passing by. They even have dog treats on hand for the pups who tag along. It's a simple idea with a bigger purpose. The communities where we operate are more than addresses on a map. They're the people we share a sidewalk with every day. A free banana and a good morning is one small way to say we're glad to be part of the neighbourhood. Proud to see this program take root in Canada, and grateful to the team who brought it to life. 🍌 #AmazonCanada #BananaStand
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